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Adobe Acquires Auditude, Gets Into Video Monetization

Adobe is known for providing powerful software to produce quality videos.  Their editing software, Adobe Premiere, and special effects application, After Effects, are commonly-used programs by pros and aspiring filmmakers alike.  Now, Adobe is getting into another phase of a video's life: monetization, with the ...

Mobile Video Ad Impressions Up 35% In One Quarter, According To YuMe

YuMe has released its video advertising metrics report for the third quarter of 2011, so I thought we'd take a look at the findings to see if we can put our finger on the latest online video ad trends. While pre-roll ads continue to be ...

New Ad Formats From YuMe Offer Interactivity, Customization, Compatibility

I sat down and chatted with Scot McLernon (sorry for the surname error Scot), Chief Revenue Officer with YuMe, about the new list of options they've recently made available for online video advertisers. The new YuMe Ads include three distinct category ad offerings with interactivity and ...

Web Series Viewership Continues To Rise, While Cable TV Drops

Blip.tv and Dynamic Logic got together for some research into web series viewing habits, and did some number crunching to see when where and how people are consuming original web series offered at Blip.tv. It also gleaned some information on how the viewers feel about the ...

The Weekly Online Video News Round Up - Video Ads Edition

As is the case with every week, there were a number of big stories, announcements, and releases in the world of online video over the past seven days. Odds are pretty good you didn't catch them all. So each week we put together this weekly ...

How to Grow Video Views & Increase Video Ads - Tips From AOL Video

The placement, context, and library surrounding online video is critical to success in growing video views, said AOL Video's head Ran Harnevo in an exclusive interview with the New Media Minute. He also shared tips on growing ad revenue through content quality, unique formats and ...

Overlay Ads Continue To Pull Impressions From Pre-Roll At AdoTube

AdoTube will, today, release their Q2 2011 In-Stream Ad Format Index. The index collects data surrounding their various in-stream ads like user choice Polite Pre-roll, branded overlay, Interactive overlay and standard pre-roll and other things. The numbers, while they come from an in-stream advertising technology company ...

Online Video Measurement Services & Web Publishers Refining Tools To Grow Ad Dollars

Measurement services and Web publishers are refining their tools to help grow online video ad dollars. Nielsen just rolled out ratings points for online programming, rolling up online impressions into a GRP measurement, while Web publishers like blip.tv are devising new ad strategies for online ...

The Past, Present, and Future of Enterprise Video

What's the next major shift for video in the enterprise? Below is an observation of the evolution of enterprise video from the past to the present, and a suggestion for what's to come. For consistency, let's evaluate the four parts of video for each period ...

Ogilvy & Mather Reveals Video Advertiser Concerns in Content & Targeting

In the first part of the interview with Robert Davis, Interactive Marketing Director and Director of Advanced Video Practice over at Ogilvy New York, we talked about what Ogilvy was offering with the AVP (Ogilvy's Advanced Video Practice) team and Rob's approach. Today in the ...

Publishers Using Multiple Supply-Side Partners In Highly Variable Video Advertising Market

TubeMogul did some research of late to look at how CPM rates vary on sites by ad platform and exchange and the results were pretty drastic with variations up to $6.10 in CPM rates. That's pretty large all things considered and gives a good reason ...

New Offering from Auditude/Innovid Partnership Boosts Video Ad Engagement

Engagement is a key factor in online video advertising and Auditude and Innovid have teamed up to give you some extra punch in that regard. On the one hand, Auditude is all about video advertising and monetizing online premium video content. Meanwhile, Innovid is all ...

YouTube Promoted Videos Now Showing Up In Google Video Search Results

Google took to their Adwords blog today (with another mention on the YouTube blog) to tell the world about some major new changes to the YouTube Promoted Videos program. Promoted Videos is a way for businesses and video creators to get paid placement on YouTube ...

The Social Video Blueprint, Part 3: It's About Views, Not Impressions

In last week's Part 2 of our Social Video Blueprint series, we talked about how brands are shifting away from traditional video advertising toward creating their own, original entertainment video content as a means of boosting brand-lift and audience engagement. This week, we dive deeper ...

The Social Video Blueprint, Part 2: It's About Content, Not Ads

This is the second installment of a nine-part series on social video and the impact it's having on branded video marketing as a whole. In part one we discussed the definition and basic characteristics of social video--if you missed it, you may want to check ...