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Tips and Best Practices to Optimize Your Video Advertising Campaign [Video]

Tips and Best Practices to Optimize Your Video Advertising Campaign [Video]

Our next-to-last panel at the ReelSEO Video Marketing Summit was "Best Practices to Optimize the Video Advertising Opportunity," and we had experts from TubeMogul, Google, Essence, and Mediasmith telling us all about the best practices when it comes to advertising in online video.

Suicide Prevention Video Ad Gives A Reason Not to Skip

Suicide Prevention Video Ad Gives A Reason Not to Skip

Skippable pre-roll ads can be controversial. Are they delivering advertisers what they want? Are people smacking these things down like the outdated overlays? We've seen a few content creators and advertisers find creative ways to work with skippable ads. The Belgium Suicide Prevention hotline is the latest.

Five Reasons Advertisers Should Adopt Interactive Pre-roll

Five Reasons Advertisers Should Adopt Interactive Pre roll

Here are five reasons why interactive pre-rolls (Polite Pre-Roll, Ad Selectors, and In-Stream Takeovers) are redefining what video can achieve and why advertisers should continue to adopt these units.

Video Content Drives Social Engagement, Gains Ground on Mobile [Report]

Video Content Drives Social Engagement, Gains Ground on Mobile [Report]

The U.S. Digital Video Benchmark 2012 Report from Adobe takes an in-depth look at how video content encourages strong viewer engagement and how mobile devices are becoming an essential part of the viewer experience.

The Week In Video: Mixbit, Google Glass & Prince Hating On Vine

The Week In Video: Mixbit, Google Glass & Prince Hating On Vine

It's here! Your weekly round up of the video news you may have missed if you don't actually spend every second glued to your computer. Luckily, that's exactly what we at ReelSEO do for fun so sit back and catch up on some of the tastiest news snippets from the past week.

Native Video Ads Outperform Pre-Roll Ads [Study]

Native Video Ads Outperform Pre Roll Ads [Study]

That pre-roll ad is not helping your brand, according to a new study by Sharethrough and Nielsen. Native ads, ads that conform to the publisher's page and seamlessly blend with the rest of the content and the overall look of the page.

YouTube Testing Viewer's Choice Pre-Roll Advertising

YouTube Testing Viewers Choice Pre Roll Advertising

Giving the viewer choice in which ad they want to see, if they really have to, increases the goodwill towards those ads. Hulu has been doing it for a couple of years, and now we're seeing YouTube experimenting with it on long-form content. Could a full-blown implementation of "viewer's choice" ads be popping up soon?

5 New Video Ad Formats Selected by IAB Hope to Get You Watching and Clicking

5 New Video Ad Formats Selected by IAB Hope to Get You Watching and Clicking

Five ad formats from IAB's "Rising Stars" will be vying for viewers' attention soon. Giving ads interactivity, social media buttons, the ability to find local dealers and to find out more about the product will enhance digital advertising, but the question is, will it make people want to watch more? No doubt the people who want to watch ads will enjoy the enhancements, but those who hate ads won't like sitting through them any more than usual.

Insights Into When to Publish and How to Advertise for Mobile Video [Report Analysis]

Insights Into When to Publish and How to Advertise for Mobile Video [Report Analysis]

Following up on the IAB Mobile Video Diaries piece from last week I wanted to more closer at when mobile users watch video and why they do it. We already looked at the results in terms of what they're watching (music videos, movie trailers) and ...

How to Use 15-Second vs. 30-Second Pre-Roll Video Ads for Ecommerce Retargeting

How to Use 15 Second vs. 30 Second Pre Roll Video Ads for Ecommerce Retargeting

Similar to television advertising, the most effective lengths for in-stream online video ads are 15 and 30-second spots. However, the advantage online video advertising has over TV is that it can be delivered in the form of a pre-roll video ad targeted and personally relevant ...

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