It's been less than four months since Machinima trimmed 10% of its workforce, but today it announced that another 42 staff are to go. The video-gaming MCN will now outsource its ad sales to YouTube, making it more reliant on Google for ad revenue than it would probably like.
Yahoo! reports that 22% of people find pre-roll video ads acceptable. But is that an acceptable number based on the research? Half of the same audience also believes that ads should be more interactive, more relevant and that they should be given a choice in the ads they see.
Pre-Roll ads. Can't live with them, can't watch a video without them. We've seen quite a few brands play about with the format and now Burger join in the hatred with you, albeit with 64 of their very own.
Viewers are more likely to watch a mid roll video ad, particularly if they are engaged with the original video content, then they are a pre roll ad. Post roll ads fare even worse. Viewers also have very little patience for slow loading videos and video ads, particularly sports fans who are 5 x more likely to abandon before a slow video loaded.
Huge numbers of viewers skip the pre-roll ads every time they come across them. However, a new video advertising campaign from a UK charity wants you to take a few seconds to see how much of an opportunity you are willing to give an ex-offender at his job interview.
Did you know that the long awaited Lil Bub documentary was now on YouTube, or how Australian police are using pre-roll advertising to find missing persons? Are you a YouTuber that thinks they can offer something to other YouTubers? Catch up with the weekly news here on ReelSEO.
Viewers of online content are more likely to use their smartphones or tablets in the evening during the latter part of the week than any other time says a new report from Tubemogul. While this makes sense, it's interesting to see how iOS users are turning to their iPads rather than their iPhones during this time.
While at the ReelSEO Video Marketing Summit, we got three TrueView advertising tips from Digital Media Marketing Consultant Julie Perry. Admittedly, one is kind of sneaky and awesome in its brilliance. And the two others? Well, they're good too.
Our next-to-last panel at the ReelSEO Video Marketing Summit was "Best Practices to Optimize the Video Advertising Opportunity," and we had experts from TubeMogul, Google, Essence, and Mediasmith telling us all about the best practices when it comes to advertising in online video.
Skippable pre-roll ads can be controversial. Are they delivering advertisers what they want? Are people smacking these things down like the outdated overlays? We've seen a few content creators and advertisers find creative ways to work with skippable ads. The Belgium Suicide Prevention hotline is the latest.