pre-production Articles

Pre-production or In Production is the process of preparing all the elements involved in a film, play, or other performance. Pre-production ends when the planning ends and the content starts being produced.
(see main article Filmmaking Pre-production)
In filmmaking and video production, pre-production formally begins once a project has been greenlit. At this stage, finalizing preparations for production go into effect. Financing will generally be confirmed and many of the key elem...

How To Create An In-House Video Commerce Program, With No Budget!?

Grant Crowell inteviews Jason Arend, PFI Western's VP of Media and Global Marketing, E-Commerce, and Creative Services. Jason shares his experiences with managing multiple companies' multi-channel video properties, what he recommends for anyone who is looking to be successful with video in e-commerce today, and his secret for how PFI is doing it for no money. (That's right, NO MONEY.)

What Does A Viral Video Cost and How Do You Make One?

When speaking of viral marketing for brands and businesses, the two questions I hear most frequently are "how much do online videos or viral videos cost?" and "what are the steps involved?" Pricing can vary depending on quite a few factors and there really is ...

Video Project Planning and Management - Market7 Review

Market7 wants to be your online collaboration service and video project planning solution and of course make money off of you while doing it. They have free trial accounts to check it out and offer a range of product packages to help you get all ...

Adobe Making Video Script Search

We at ReelSEO are always keen on finding new ways to search videos and more importantly, the content of the videos. Adobe has taken the problem to heart and found a solution that begins at the source - the Script. According to a presentation they ...

New Online Video Ad Business Model - Storybids

Storybids today announced the launch of their product placement marketplace where online video content creators can get paid to feature physical products in pre-production user-generated videos, serial mini-dramas, videoblogs and webisodes. Advertisers may use Storybids' searching capabilities to seek out video creators that meet their ...

Video Production - Part 2 - The Production Stage

Continued from Part 1 - Pre-production. OK. You've written your script, got everything approved, organized everything and everyone, and now you're ready to shoot your video. Here are the major considerations for the video production stage. Safety Above all else, practice extreme safety measures such ...

Video Production - Part 1 - Pre-Production

Video production can be categorized into three phases: Pre-production, Production, and Post Production/ Editing. Pre-production is the first of the three parts you need to consider when producing any type of professional video. During this stage, you're organizing everything so that the production phase goes ...