pre-production

Pre-production or In Production is the process of preparing all the elements involved in a film, play, or other performance. Pre-production ends when the planning ends and the content starts being produced.
(see main article Filmmaking Pre-production)
In filmmaking and video production, pre-production formally begins once a project has been greenlit. At this stage, finalizing preparations for production go into effect. Financing will generally be confirmed and many of the key elements such as principal cast members, director and cinematographer are set. By the end of pre-production, the screenplay is hopefully finalized and satisfactory to all the financiers and other stakeholders.
During pre-production, the script is broken down into individual scenes and all the locations, props, cast members, costumes, special effects and visual effects are identified. An extremely detailed schedule is produced and arrangements are made for the necessary elements to be available to the film-makers…

PFI-Western-Video-E-Commerce

How To Create An In-House Video Commerce Program, With No Budget!?

Grant Crowell inteviews Jason Arend, PFI Western's VP of Media and Global Marketing, E-Commerce, and Creative Services. Jason shares his experiences with managing multiple companies' multi-channel video properties, what he recommends for anyone who is looking to be successful with video in e-commerce today, and his secret for how PFI is doing it for no money. (That's right, NO MONEY.)