PPC Articles

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Video Marketers Need to See the Big Picture: Lee Odden on the New Approach to OPTIMIZE

Video Marketers Need to See the Big Picture: Lee Odden on the New Approach to OPTIMIZE

Video marketers are well aware that great content can increase a brand's online reach – but what happens when search engine optimization can actually harm those marketing efforts? We asked Lee Odden, CEO of TopRank Online Marketing and author of ”Optimize: How to Attract and …

SES San Francisco 2011 Fast Approaching – Register Today

SES San Francisco 2011 Fast Approaching   Register Today

It's almost that time again. Search Engine Strategies (SES) San Francisco 2011 is almost here. It's hard to believe it's already been a year since last SES San Francisco, but it has. And now the world's brightest minds in search marketing are gearing up for …

Google Previews Video Within Search Results – Free Screening: Take II

Google Previews Video Within Search Results   Free Screening: Take II

Google has been giving users "instant previews" in the search engine results pages (SERPS) for some time allowing users to click a little blue magnifying glass symbol next to each result to see a cool little overlay that shows a preview of the resulting website …

YouTube Promoted Video Advertising Program Move to Cost Per View (CPV)

YouTube Promoted Video Advertising Program Move to Cost Per View (CPV)

It's not so often we get to talk about AdWords here at ReelSEO, but I keep a keen eye on their blog because tidbits of fascinatingly shiny news pop up now and again….oooh shiny! Anyway, I just saw a post from yesterday that said they …

Web Video Accounts for Nearly 7% of Small Business Website Landing Page Behavior

Web Video Accounts for Nearly 7% of Small Business Website Landing Page Behavior

WebVisible, an online marketing software provider, has released their Fourth Quarter report on the State of Small Business Online Advertising, and if there's an overall conclusion from the findings, it's that small businesses are having better success with online marketing than ever before.

Network, Learn and Succeed with Search Marketing Expo West

Network, Learn and Succeed with Search Marketing Expo West

If you're marketing via search engines online, then you need to consider attending an expo that will help you get the most of those campaigns. Search Marketing Expo (SMX) West will feature more than 60 sessions on search engine optimization (SEO), paid search advertising (PPC), …

Google Boost Local Search Ads Could Help Boost Video Traffic

Google Boost Local Search Ads Could Help Boost Video Traffic

Last week, Google quietly rolled out a new kind of search ad—called Google Boost.  Boost is intended to be used for locally-focused businesses that want an easy, pain-free way to get some added exposure when local searches are performed.

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