post-production Articles

Post-production is part of filmmaking and the video production process. It occurs in the making of motion pictures, television programs, radio programs, advertising, audio recordings, photography, and digital art. It is a term for all stages of production occurring after the actual end of shooting and/or recording the completed work.
Post-production is, in fact, many different processes grouped under one name. These typically include:
Typically, the post-production phase of creati...

Welcome to Personalized, Geographically Targeted Video Advertising

Welcome to Personalized, Geographically Targeted Video Advertising

While there's plenty of evidence that brands are embracing online video as a new and powerful medium for advertising, the overwhelming majority of video ads are still created for television--that is to say, they're created as a one-size-fits all solution. A brand makes a commercial, ...

YouTube Quietly Adds Image Stabilization Tool To Help You Correct Shaky Video

YouTube Quietly Adds Image Stabilization Tool To Help You Correct Shaky Video

YouTube made things a whole lot easier for the amateur video creator last year when they rolled out a free, bare-bones video editor (named, not surprisingly, YouTube Editor). Not all filmmakers can afford Final Cut Pro or another of the top video editing software suites, ...

Do Video Production Pros Need to Know Web Video Marketing?

Do Video Production Pros Need to Know Web Video Marketing?

The business growth of online media today will require video production people to expand their role beyond the traditional confines of simply technicians or creative professionals. They now need to consider themselves a valuable part of the actual marketing process for the video content they ...

Run and Gun Video Production Strategies for Video Marketing

Run and Gun Video Production Strategies for Video Marketing

Some marketers find themselves in a situation ripe for shooting video, but are required to do so with little or no time for preparation or pause. This is what is referred to as “run and gun” video production. To help explain this type of shooting (which is becoming more common for video marketers looking to capture real-time quality content), I interviewed three notable video production professionals.

How To Make Money On YouTube: Successful Stars Recommend Patience, Persistence, and Hard Work

How To Make Money On YouTube: Successful Stars Recommend Patience, Persistence, and Hard Work

ABC News has cracked the code on online video riches, and now they're sharing it with the world in a piece called Top YouTube Earners Share Their Strategies.  It's a great read (seriously) and contains insight gleaned from their interviews with several of the top ...

How To Create An In-House Video Commerce Program, With No Budget!?

How To Create An In House Video Commerce Program, With No Budget!?

Grant Crowell inteviews Jason Arend, PFI Western's VP of Media and Global Marketing, E-Commerce, and Creative Services. Jason shares his experiences with managing multiple companies' multi-channel video properties, what he recommends for anyone who is looking to be successful with video in e-commerce today, and his secret for how PFI is doing it for no money. (That's right, NO MONEY.)

What Does A Viral Video Cost and How Do You Make One?

What Does A Viral Video Cost and How Do You Make One?

When speaking of viral marketing for brands and businesses, the two questions I hear most frequently are "how much do online videos or viral videos cost?" and "what are the steps involved?" Pricing can vary depending on quite a few factors and there really is ...

How Sorenson Media Supports McCain’s New Video Campaign

ReelSEO's Grant Crowell interview the company behind Senator John McCain's new online video program – Sorenson Media's CEO and CTO Peter Csathy and Mike Flanders.

How To Use A Virtual Set - Virtual Studio for Online Video

How To Use A Virtual Set   Virtual Studio for Online Video

ReelSEO's Grant Crowell interviews virtual set producer Earle Greenberg of Chicago Video Works, who explains some of the business advantages of promoting your business with videos featuring virtual sets, what's involved with building a virtual set, and some tips on how to to prepare yourself for a video show featuring a virtual set.

How To Guide for Shooting HD Video With A DSLR Camera

How To Guide for Shooting HD Video With A DSLR Camera

Ever since Nikon introduced the D90 in August 2008 as the first DSLR camera that shoots High Definition (HD) video, a silent revolution is taking place in media production. At a fraction of the budget creative camera people are able to produce remarkable high quality ...

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