politics

Politics (from Greek politikos “of, for, or relating to citizens”) as a term is generally applied to the art or science of running governmental or state affairs, including behavior within civil governments, but also applies to institutions, fields, and special interest groups such as the corporate, academic, and religious segments of society. It consists of “social relations involving authority or power” and to the methods and tactics used to formulate and apply policy.
Modern political discourse focuses on democracy and the relationship between people and politics. It is thought of as the way we “choose government officials and make decisions about public policy”.
The word politics comes from the Greek word Πολιτικά (politika), modeled on Aristotle’s “affairs of the city”, the name of his book on governing and governments, which was rendered in English mid-15 century as Latinized “Polettiques”. Thus it became “politics” in Middle English c. 1520s (see the Concise Oxford Dictionary)….

brexit online video

How The Battle of Brexit Played Out in Online Video

Did you know that 76% of views of Brexit-related video content were via Facebook? Or that only 37% of the people who watched Brexit-related videos on YouTube were located in the UK?
donald trump youtube channel review

Donald Trump Knows How to Promote, But Not on YouTube

Donald Trump is the king of self-promotion, but not when it comes to YouTube. We take a deep dive into his official YouTube channel to review the content, promotion, optimization, and community strategy of this 2016 Presidential Candidate.
late night talk shows us 2016 presidential election

U.S. Politics and the Late Night Talk Show: Who is Winning on Social Video?

Late Night Talk Shows are not only on the cutting edge of pop culture, but they are also winning big across social media for social video content relating to the 2016 Presidential Election. We take a look at how Fallon, Kimmel, Colbert, and others, are performing with their take on U.S. politics.
midterm elections 2014 online video

Candidates Miss a Trick, Ignore YouTube in Midterm Elections

Generation C is a very powerful force in today's culture and commerce. They can be a very difficult demographic to engage using traditional media, but many candidates running for office in the 2014 U.S. midterm elections have gone after the 'Walmart Mom' swing vote, and ignored YouTube - the spiritual home of Gen C - altogether.
scottish referendum video ads 2014

Four Video Ads that Define the Scottish Independence Referendum

With the vote for an independent Scotland just days away, both camps have taken to the internet to argue their case. As we have come to expect in the modern age, video advertising is playing a huge part in conveying each side's respective message to Scottish voters, who are being asked to answer either Yes or No to the question: “Should Scotland be an independent country?”
YuMe survey

Does Video Have the Power to Change Midterm Election Results?

The midterm elections in the United States are coming up Nov. 4, 2014. During these elections, 33 of the 100 seats in the United States Senate will be contested along with all 435 seats in the United States House of Representatives. Plus, elections will be held for governor in 36 states. We ask, does video have the power to change election outcomes this fall?
Mitch McTurtle

McConnelling: When Video PR Goes Horribly, Horribly Wrong [Meme]

What happens when Internet video PR goes horribly wrong? You Get an Internet meme and a whole lot of attention. That's what recently happened to Kentucky Republican Senator Mitch McTurtle, er McConnell with the #McConnelling meme.
state of the union

Your Week in Live-streaming: State of the Union Address

Barack Obama's fifth State of the Union is broadcast tonight, but you don't have to be sat in front of a television screen to watch it. Almost every major news site, and dozens of major YouTube channels, will be live-streaming the event so viewers can catch every minute.
YouTube 1911

What if They Held an Election and Nobody Used YouTube?

U.S. Senate hopefuls in Massachusetts have oddly quiet YouTube channels, especially for Democratic and Republican primaries that are happening tomorrow. Is it because voters don't watch online video? Far from it.
video-news-war

Will the News Wars Move to Online Video in 2013?

I’m a great believer in the “rule of three.” It’s a writing principle that suggests that things that come in threes are inherently funnier, more satisfying, or ...