politics Articles

Politics (from Greek politikos “of, for, or relating to citizens”) as a term is generally applied to the art or science of running governmental or state affairs, including behavior within civil governments, but also applies to institutions, fields, and special interest groups such as the corporate, academic, and religious segments of society. It consists of “social relations involving authority or power” and to the methods and tactics used to formulate and apply policy...

On YouTube, the 2013 Special Election in Massachusetts for US Senator Ain’t That ‘Special’

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Candidates seeking election should use YouTube to the fullest. How should politicians use YouTube? Well, those running for office in 2014 might want to sit back and take in the information in this article. A good YouTube channel could be the difference.

What if They Held an Election and Nobody Used YouTube?

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U.S. Senate hopefuls in Massachusetts have oddly quiet YouTube channels, especially for Democratic and Republican primaries that are happening tomorrow. Is it because voters don't watch online video? Far from it.

Will the News Wars Move to Online Video in 2013?

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I’m a great believer in the “rule of three.” It’s a writing principle that suggests that things that come in threes are inherently funnier, more satisfying, or more effective than some other number of things. For example, Gert Fröbe says in the 1964 James Bond ...

Using YouTube to Make 2012 Presidential Election Predictions

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I’m very confident that Internet marketers and video content producers can use YouTube to make 2012 presidential election predictions. And, by that, I mean you can use YouTube to make accurate 2012 presidential election predictions. How is this even remotely possible? According to RealClearPolitics, Mitt ...

If the U.S. Presidential Election Were Held Today, Who Would Win the YouTube Vote?

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Political junkies – and even some undecided voters – will tune in to watch Wednesday night’s first general election debate between President Barack Obama and former Massachusetts governor Mitt Romney. As Chris Cillizza wrote yesterday in The Washington Post, “Think of it like the Super ...

Which Presidential Campaign is Winning in Social Video? The Unruly 2012 Election Tracker [Infographic]

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The race for the White House is in full swing, but which campaign is winning in social video? Unfortunately, the interactive chart that was featured on YouTube Politics during the primaries disappeared when the YouTube Elections Hub was introduced on Aug. 22, 2012. So, if ...

Memo to Candidates: Ooyala Finds Video Viewing Varies in Red States & Blue States

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Ooyala issued its Q2 Global Video Index Report this morning along with some product updates. Each quarter, the company dips into its deep stores of anonymized viewing data to offer a glimpse at how people are watching online video around the world. The big news ...

Custom YouTube Thumbs Finally Roll Out, Mood-Based Video Recommendations, & More [The Reel Web #54]

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This week on the Reel Web we look at the updates YouTube has made in the past week including the roll-out (finally) of custom thumbnails for all monetized users, some experimenting with mood-based video recommendations, their new politics destination channel and more.  Additionally, we cover ...

Maker Studios Gets Hilariously Political on YouTube With 'Caffeinated' Web Series

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It's 2012.  It's an election year.  And you're about to hear a whole bunch of nonsense from the candidates, their followers, and people claiming to be experts in the effort to get their guy into the White House.  But just because all of these political ...

Presidential Campaigns to Fight for Online Video Ad Inventory

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According to a new report by Mixpo, the presidential candidates will have more than enough money and perhaps more than enough tech savvy to sell out video advertising inventory in the month leading up to the fall election. You'll remember a while back I told ...

You Can’t Run for Office in 2012 without a YouTube Campaign

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You can’t run for dogcatcher these days without a YouTube campaign.  And whether they are Democrats or Republicans, candidates running for office in 2012 can learn some video marketing lessons from San Francisco Mayor Ed Lee. When interim San Francisco mayor Lee announced he was ...

Maker Studios Launching PoliPop, Giving Politics a Good Lickin’

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Maker Studios, a media company that bridges the gap between YouTube and television, will be launching PoliPop later this spring.  YouTube’s first entertainment and politics network will feature Alphacat, Bad Lip Reading, Steven Crowder, James Kotecki, Liberal Viewer, and Lee Doren. PoliPop: YouTube's Entertainment & ...

Political Video Marketing Lessons: 2012 Presidential Candidates Offer New Twist on The Last Hurrah

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Over the weekend, I watched The Last Hurrah, a 1958 movie adaptation of the 1956 novel by Edwin O’Connor.  It starred Spencer Tracy as Frank Skeffington, the veteran mayor of a city that is frequently assumed to be Boston.  Skeffington, who has mastered old-style ward ...

YouTube's Recent & Pending Changes, Monetization, Politics & More: The Reel Web #31

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YouTube is changing again! AGAIN??? Yup. This week's Reel Web will dive into some of the recent and pending changes at YouTube along with discuss general online video commentary around video monetization, how to respond to an unexpected viral success, and how online video will ...

Hulu Original Programming To Include First Scripted Series, Documentaries

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In a move that appears to be a response to Netflix and their foray into original programming, Hulu has announced three original series for this year.  One of them you already know.  Morgan Spurlock's A Day in the Life will return for a second season ...

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