PointRoll Articles

Weekly Online Video News Round Up - Hard-Pressed for Time Edition

So, while you are reading this, I'm probably speeding across the country at some 700mph on my way to Los Angeles for E3 - the world's largest video game show. Still, I made some time to get this compiled so that you would have something ...

Pharma and Retail Top Video Advertising Completion Rates Says PointRoll

PointRoll delivers interactive video, rich media, social and mobile advertising. Their report on 2010 Rich Media Benchmarks is mostly about display ads. However, there is some small portion of it about video which I found interesting. For example, Pharma video ads (for whatever reason) reach ...

Adobe Gets Serious With Open Source – Opens Up That MF

Adobe has started to take open source video serious and now has the open source media framework (osmf, strobe). Read about Adobe opens up flash media player framework

Creative Media Agencies and Video SEO – CIMA Interview

This Thursday June 18th I'm covering the Chicago Interactive Marketing Association's (CIMA) event titled "Creative, Technology, Media, and Analytics." I recently interviewed several of the scheduled panelists, about their research and opinions on the business direction they see online video taking, agencies' and marketers' opportunities ...

Video Ads Served By Panache Increase 850% YOY In 2008 Vs 2007

Panache, the ad-insertion platform for major media and entertainment companies, today announced that its Media Maps have resulted in nearly one billion online video ads to date. The figure reflects more than an 850 percent increase from 2007, and underscores significant usage from major media ...

ScanScout + PointRoll = Total Video Ad Solution

ScanScout, the leading network for brand-safe, in-stream video advertising, and PointRoll, a wholly-owned subsidiary of Gannett Co., Inc. and a leading provider of rich media advertising, announced a partnership that enables a total video ad solution for brands. As more consumers embrace online video, the ...