Pharma and Retail Top Video Advertising Completion Rates Says PointRoll
PointRoll delivers interactive video, rich media, social and mobile advertising. Their report on 2010 Rich Media Benchmarks is mostly about display ads. However, there is some small portion of it about video which I found interesting. For example, Pharma video ads (for whatever reason) reach completion almost 64% of the time. They reach the halfway ...
Adobe Gets Serious With Open Source – Opens Up That MF
Adobe has started to take open source video serious and now has the open source media framework (osmf, strobe). Read about Adobe opens up flash media player framework
Creative Media Agencies and Video SEO – CIMA Interview
This Thursday June 18th I’m covering the Chicago Interactive Marketing Association’s (CIMA) event titled “Creative, Technology, Media, and Analytics.” I recently interviewed several of the scheduled panelists, about their research and opinions on the business direction they see online video taking, agencies’ and marketers’ opportunities and challenges with greater client acceptance of online video into ...
Video Ads Served By Panache Increase 850% YOY In 2008 Vs 2007
Panache, the ad-insertion platform for major media and entertainment companies, today announced that its Media Maps have resulted in nearly one billion online video ads to date. The figure reflects more than an 850 percent increase from 2007, and underscores significant usage from major media and entertainment companies looking to drive ad-driven in-stream revenue. Panache ...
ScanScout + PointRoll = Total Video Ad Solution
ScanScout, the leading network for brand-safe, in-stream video advertising, and PointRoll, a wholly-owned subsidiary of Gannett Co., Inc. and a leading provider of rich media advertising, announced a partnership that enables a total video ad solution for brands. As more consumers embrace online video, the partnership expands marketers’ distribution channels for non-intrusive, highly targeted in-video ...
