Topic - Online Video & PointRoll
Adobe Gets Serious with Open Source – Opens up that MF
Throw on your disco clothes and get down with Strobe, Adobe’s Open Source Media Framework Initiative (OSMF) which they recently released. What’s it all mean for you? Well, that’s what ReelSEO is here to tell you.
Creative Media Agencies and Video SEO – CIMA Interview
This Thursday June 18th I’m covering the Chicago Interactive Marketing Association’s (CIMA) event titled “Creative, Technology, Media, and Analytics.” I recently interviewed several of the scheduled panelists, about their research and opinions on the business direction they see online video taking, agencies’ and marketers’ opportunities and challenges with greater client acceptance of online video into their campaign budgets, and clients’ growing interest and importance of SEO in video campaigns. Listen to the podcast interview below with panelist Elisabeth Bleser of Incognito Digital for extended pre-event coverage.
Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.
Video Ads Served by Panache Increase 850% YOY in 2008 vs 2007
Panache, the ad-insertion platform for major media and entertainment companies, today announced that its Media Maps have resulted in nearly one billion online video ads to date. The figure reflects more than an 850 percent increase from 2007, and underscores significant usage from major media and entertainment companies looking to drive ad-driven in-stream revenue. Panache expects its ASP platform, which enables unlimited video ad avails and performance of ad insertions with its patent-pending Media Map technology™, to process its billionth ad in January, 2009.
ScanScout + PointRoll = Total Video Ad Solution
ScanScout, the leading network for brand-safe, in-stream video advertising, and PointRoll, a wholly-owned subsidiary of Gannett Co., Inc. and a leading provider of rich media advertising, announced a partnership that enables a total video ad solution for brands. As more consumers embrace online video, the partnership expands marketers’ distribution channels for non-intrusive, highly targeted in-video ad units and broadens ScanScout’s rich in-stream creative innovation and open platform approach. By partnering, PointRoll and ScanScout are extending their leadership positions in the delivery of scalable, non-intrusive video advertising online through highly interactive formats.
