YouTube has already released a comprehensive Playbook for Creators and Advertisers, and now brands get their own special guide to optimizing, advertising, content marketing and publishing on the site. YouTube rarely gives such clear advice regarding best practice so this is one to take notice of.
Optimizing YouTube for better rankings and brand visibility can be overwhelming if you are a beginner. We take you through some of the basic steps to make sure your target audience can find your content, every time.
We give YouTube a lot of grief over some of the features it introduces but we are really excited about this new one. It finally allows cross promotion of video content between channels – whether they are your own or other creators. We think it has the potential to make branding and promotion so much easier.
The new YouTube app for the Android platform is currently being rolled out and it comes with some excellent new features like multitasking so you can watch one video while browsing for another plus users now have the ability to search for playlists. It’s just gone live for iOS too!
Pixability just did a report on the top 100 brands and how they use YouTube. These brands have a “YouTube Creator Playbook” mentality when it comes to publishing content, using the proper SEO, implementing strong social media practices, and more.
Do you want a specific URL using a specific tag that shows up frequently in your videos and group them into one big playlist or page? Here’s how to find it. You can categorize your videos in a number of ways using this handy tip.
YouTube changed their algorithm not long ago to emphasize watch time, which simply means keeping viewers watching videos as long as possible. It means your videos start getting favored where YouTube pushes videos. Linking to playlists is one way this can get accomplished.
There are quite a few important steps a YouTube sports channel should take when uploading content. For instance, did you know that sports are a global phenomenon and should be maximized for overseas viewing? And that there should never be an off-season? Part 2 of the series.
YouTube Mix is a new experimental video discovery option on YouTube that shows up on the right-side suggestion box column. Now, YouTube is generating playlists of all those videos you click through one-by-one and streamlining the process.
On this week’s Creator’s Tip, we collaborated with Matt Ballek of VidiSEO to share with you some of the top reasons why you should be utilizing annotations regularly in your videos and to show you several tips and tricks to use YouTube’s annotations effectively to increase video views, subscribers, and rankings.