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The NBA is Crushing Other Sports Brands on Social Video nba social video  360x240

The NBA is Crushing Other Sports Brands on Social Video

The NBA is one of the most watched sports brands on Facebook, Instagram, Vine, and YouTube, so if video marketers want to pick up a few tips for a winning social video marketing strategy, then they should take a closer look at some of NBA's tactics.
How GoPro and ULTA Beauty Get Video Embedding Right gopro video embedding strategy 360x240

How GoPro and ULTA Beauty Get Video Embedding Right

We take a look at two brands - GoPro and ULTA Beauty - who have found a rewarding way of embedding YouTube videos and playlists on their sites. It's a video marketing strategy that has benefited both their websites and their YouTube channels.
Why Arent More Brands Embedding Their YouTube Videos on Their Websites? youtube embeds brand websites 360x240

Why Aren't More Brands Embedding Their YouTube Videos on Their Websites?

Embedding a YouTube video on a website landing page couldn't be easier, and adding that content will help drive views and engagement to your YouTube channel. So why aren't more brands who are creating videos that promote their products and services taking the next step to actually publishing them on their own website?
As The Internet Grows Bigger, What Do We Do About Video? internet gets bigger what about video

As The Internet Grows Bigger, What Do We Do About Video?

The Internet is still growing at a fast pace, and video is playing a huge part of that. But, with consumers streaming more online video content than ever, ISPs are already feeling the pain of maintaining the bandwidth required. How will publishers and platforms cope with the ever growing demand for video?
Minecraft on YouTube: 47B Views, $2.5B Value, $0 Video Marketing Budget minecraft 360x240

Minecraft on YouTube: 47B Views, $2.5B Value, $0 Video Marketing Budget

Did you know that more people watch YouTube videos about Minecraft than any other video game? But the overwhelming majority of its views come from videos created not by the brand, but from its YouTube fans. The Minecraft company has embraced this earned media opportunity, and scored massive success without allocating huge resources to video marketing.
YouTube Embeds: Do They Affect The Credibility of Your Website? youtube embed credibility 360x240

YouTube Embeds: Do They Affect The Credibility of Your Website?

If you were to embed a video on your website, would you be seen as more “credible” if that video was a YouTube embed, with YouTube branding a controls clearly visible), or some other video player? The results may surprise you.
JW Player Partners With Vid.ly To Simplify Video Across All Devices vidly 360x240

JW Player Partners With Vid.ly To Simplify Video Across All Devices

Online video service Vid.ly has teamed up with JW Player and that means the guesswork will been taken out of encoding profiles for HTML5 browsers, smartphones, tablets, set-top boxes and connected TVs. The new partnership will ensure that publishers can keep up with the latest mobile devices and browsers on the market.
An In Depth Look At OTT And Live TV For 2014  ott 2014 360x240

An In-Depth Look At OTT And Live TV For 2014

2013 was a huge year for OTT (Over The Top) devices and content providers, but that's nothing compared to the growth of original content that Amazon, Hulu and Netflix are promising for 2014, alongside some exciting developments in OTT technology.
Flash Video Isnt Dead, It Just Pivoted html5 logo 1

Flash Video Isn't Dead, It Just Pivoted

HTML5 is the future of video. Probably. Or if not HTML5, its successors. It seems that the whole web has rallied behind the desire to get rid of third-party plu...