Vzaar: An Affordable, Customizable Business Video Platform
Two years ago, I took a look at Vzaar, an online video hosting & delivery platform, and gave them a fairly good write up. But a lot of things can change in two years, just look at ReelSEO for example, and so, I thought it time I roll back into Vzaar and see what's what. FYI, ...
Flash Video Isn't Dead, It Just Pivoted
HTML5 is the future of video. Probably. Or if not HTML5, its successors. It seems that the whole web has rallied behind the desire to get rid of third-party plugins - especially closed plugins like Flash. And so every major new web browser now supports native video playback via a <video> tag. Given this climate, ...
Adobe Flash Media Server 4.5 Brings Flash Video To iOS Devices
Late last week, Adobe released Flash Media Server 4.5, which will finally bring Flash video content to iOS devices. Can you hear the calls of "neener neener neener!" flying from San Jose to Cupertino? Maybe, instead, they'll make a video of the whole Adobe Flash developer team sticking their tongues out and waving their fingers, ...
Rovi Adds DivX Streaming to Compete With Flash & Silverlight
Rovi nabbed up the DivX line earlier in the year and now, they've laid down their cards to show us all why. They want a chunk of the adaptive bitrate streaming market. To get it, they'll need to take it from Flash and Silverlight, Adobe and Microsoft respectively. That's a pretty tall order.
Despite Losses, Brightcove Going Public On Strength Of Major Patent Win
Revenues at Brightcove have been on the rise from $24.5 million in 2008 to $43.7 million in 2010. Now, they're ready to take the whole company public as they have filed for an IPO, though also posted a loss during the first half of the year on $28.4 million in revenue. You can view the ...
Vimeo Courting Businesses With New Vimeo Pro Accounts
While Vimeo is a great deal smaller than YouTube (and really, who isn't?), there is a growing and thriving community of users there. But one group that has long been shut out of the Vimeo experience is businesses and brands. This week, the company announced the creation of a new type of member account - Vimeo ...
The Many Business Benefits Of Using A Branded Video Player
Online video provides a method for small businesses to attract the attention of potential buyers, provide more information about their products and demonstrate how they work. Most small businesses that begin using video start with a YouTube channel because of the huge number of potential viewers it attracts and its ability to present all of ...
Want to Remove YouTube's Logo on Embedded Videos? Here's How
YouTube dropped a little bombshell of a news announcement yesterday on their blog when they released two new changes for embedded videos. The first is the addition of HD Preview Images for videos higher than 480p. But the potentially-huge news is that YouTube has enabled publishers to remove the YouTube logo from embedded videos.
Ooyala & YuMe Team Up For Video Ad Management Platform
Ooyala has been steadily growing a base of happy customers with their online video management tool. They provide custom video players, video distribution, deep analytics, and also video monetization options through ad network relationships. And now, with a new just-announced partnership with YuMe, Ooyala is also able to offer an even easier ad management platform ...
The Day Patriotism Defeated Web Video Copyright Watchdogs
There is a huge problem in this country, and it's this: unauthorized use of copyrighted content in online videos. Every day there are millions of videos uploaded to YouTube that contain images and audio that someone else owns. It's illegal, and some companies are going to great lengths to stop it. Like Major League Baseball--an ...
The Week's Best Viral Videos & Marketing Lessons - Tornadoes, Cats, & Cellos
Each Friday I give video curating a shot with this column, hoping to find videos that both entertain and educate. Even in unbranded "home video" success stories we can find things to learn: what causes emotional responses in viewers, how videos are shared, and what types of videos are most likely to trigger viral behavior. ...
Best Viral Video Ad Campaign - Playable Super 8 Trailer In Portal 2
If you're even tangentially related to the world of video games, if you play them, or know someone who does, you're probably aware that a major new title, called Portal 2, was released this week from Valve. It's a puzzle/adventure game that requires players to use special guns that create portal doorways in and out ...
My Video Rights Helps Web Video Content Owners Monetize Unauthorized Usage
There may be a new copyright sheriff in town, but this sheriff won't be locking anyone up. MyVideoRights.com is an online video advertising service that monitors unauthorized usage of copyrighted materials in web video. Instead of shutting down the illegal clips, the company then works with the rights-holder to earn income from the material in ...
Iomega HD Streaming ScreenPlay DX Media Players
Iomega wants to be your media player of choice. You know Iomega right? Zip Disks? Yep, that was them. Now they have unveiled plans to launch an updated series of video streaming boxes which can do full 1080p HD for the home called the ScreenPlay DX HD Media Players which will come in three flavors ...
Best Branded Viral Video Ads - Celebrity Endorsements With Twitter & Sony
Whenever I see a great piece of branded online video content, I try and pass it on to you guys. Brands are out at the leading edge of what's happening in online video, so there's an awful lot we can learn from their examples. Of course, they're still largely guessing themselves... feeling out this new ...
