Topic - Online Video & players
BitGravity – A Cool, Quick Embeddable Player + Major Content Delivery Network
Need to embed a video in a site super-duper fast? Why not try the 3 form version of Bitgravity Player 6. Give it a video URL, width and height and you’re all set. But is it truly that easy?
What to Consider when Shopping for an Online Video Platform
These days the pickins are abundant in the online video platform space, with over 60 pure-play, on-demand online video platform providers (OVPs) offering businesses top-to-bottom video solutions including content ingestion of any format, encoding to multiple formats, storage, content management, monetization, analytics, and playback in customized video players that match and perpetuate your brand via viral features such as email, embed code, permalinks, and posting to your favorite social site.
Free Interactive Video for All – Veeple Launches Interplay
Back in June, I wrote about some survey results published by Marketing Sherpa where 73% of video marketers indicated that interactive video functionality has a positive effect on the effectiveness of a video ad message (again, I wonder about the other 27% but…). At ReelSEO, we know that incorporating interactivity within video is one of the best ways to bolster and measure conversion for a business or marketing objective. Interactivity, when done properly, can also lead to an increase in viewer engagement. As evidenced by the survey results, online video marketers want more interactive video functionality.
Video Marketing Strategy: Hosted Versus Posted Video
When implementing video online, at any point in time, marketers face a decision: to host or post video? Short for: should we host video on our own servers (or use a propietary video platform) or post the content to video sharing sites? Although such a decision primarily depends on the chosen content strategy (generating views versus traffic), there are several factors to take into consideration.
stream5 Rakes in New Capital to Push Forward
Online video is proving itself a strong place to invest it seems. European online video tech company stream5 recently secured a new round of investment capital. Two new investors have joined on and have brought with them a ’seven-figure sum’ we’re told to keep the company creating new technologies.
Simultaneous iPhone, Web and TV Live Video? Wowza!
Telestream and Wowza have shined light on a deal between them that will offer live video production and universal streaming to the iPhone, Web and TV. That is something to say Wowza! about!
Google Developing More Dynamic Video Ads with Rockabox
Rummaging around the old Internet I found out that Google is teaming up with Tangozebra founder James booth to boost viewer engagement with video ads. His new company is called Rockabox and it’s helping Google’s DoubleClick to create what’s called Rockabox Shutters format.
Livestream APIs and Brightcove Integration
Livestream, formerly Mogulus, have released a set of open APIs for the service expanding the ability to integrate it into your online video strategy. Plus the service is also now able to integrate its live streaming with the Brightcove video player.
Adobe Gets Serious with Open Source – Opens up that MF
Throw on your disco clothes and get down with Strobe, Adobe’s Open Source Media Framework Initiative (OSMF) which they recently released. What’s it all mean for you? Well, that’s what ReelSEO is here to tell you.
How to Fix Aspect Ratio on Youtube Videos
Long, long ago, YouTube was 4:3 only. Then the age of widescreen came and so they changed everything to 16:9. This left many videos in a square peg oblong hole situation (as in the video just doesn’t fit the player window properly). So here are a few ways that you can change the aspect ratio on your YouTube videos and NOT have to re-upload.
Slimming Down in a Fat Market – Ooyala Steps up with New Video Player
Last week, Ooyala, an online video platform that we’ve covered many times in the past, released a completely overhauled, “Slim” new version of their video player. The new player has been aptly named, “Swift” because it is designed to offer improved playback with a faster loading, reduced size player. This, in addition to several other advanced features, is a major update for Ooyala customers.
FeedRoom and Clearspring Video Sharing for Social Networks
It seems that this is Video on Social Networking Month and no one told us. Today The FeedRoom and Clearspring announced a partnership to create expanded video content distribution and bookmarking on their 4.0 Enterprise Video Platform.
