Topic - Online Video & pixsy
VSEO – Video Search Engine Optimization (VSEO) Session
The following is a recap of the session, titled “Video Search Engine Optimization (VSEO),” from the Search Engine Strategies (SES) conference in San Jose, CA – August 18th, 2008
The big hero of this session was TubeMogul. As you all know, TubeMogul is a service that enables you to syndicate your videos to all of the major video sites. It also provides analytics tools for monitoring performance across each of the syndicated sites. Gregory Markel was the first to mention it (stating several times that he has no financial interest in the company), and several other panelists said that they use it as well. Although Tubemogul is not a tool to optimize video hosted on your own site, it is a strategy for search engine visibility via syndication of video content across multiple popular video sharing websites.
Blinkx Private-Label Video Search Services
Video search engine blinkx is the latest video search platform to join the recent trend of video search engine companies who have launched private-label video search services and offerings (Truveo, Youtube, Pixsy, etc..).
The new service, dubbed “Red Label,” will allow other websites to utilize blinkx video search technology to provide a complete video search experience for their users. The service is actually one that blinkx already offers to more than 40 current partners, like AOL, Lycos, and Looksmart.
Video Search Engine Optimization – SEM Déjà Vu
The following post was written by our guest, Jamie Sterling. Jamie is a contributer to SearchEngineOptimization.com and recently started a video series dedicated to online video and search. Jamie is also a marketing coordinator at Impaqt, a well-known search engine marketing firm.
Video search optimization is fascinating. Why? Because it allows search marketers to relive the early days of search engine optimization (SEO). And, because Video SEO presents a unique challenge for search engines, who must address the problem of indexing rich media content which resides on most Web sites today and is not very search engine spider-friendly.
Key Trends in the Evolution of Video Search
This session, “Key Trends in the Evolution of the Video Search Industry,” was presented by Chase Norlin, CEO of Pixsy, at the 2008 Video Search Summit, in San Francisco.
