Topic - Online Video & pixelfish
Local Search & Online Video – Why SMBs Need a Video Searchmercial
Increasingly, we hear business owners say, “I don’t want a marketing strategy, I don’t need a branding review, and I definitely don’t want to spend $50,000 on a 30-second TV ad! Just give me an effective video that I can use online to explain what I do and the value I offer!” They don’t want a television commercial or an infomercial; we believe they want a searchmercial.
The following is some background data on why we think this market represents a compelling marketing opportunity, some insights on why different thinking and executions are needed to succeed in servicing this market, and what we think a searchmercial is and what makes it effective.
Video Agencies’ Marketing Tips for Small Businesses
Four online video production agencies for small businesses shared their perspectives and tips for small businesses at the Search Engine Strategies conference on the panel, Using Video in Small Business Marketing, moderated by The Kelsey Group’s Michael Boland.
PixelFish Picks Up EyeSpot to Develop Platform For Video Advertising
PixelFish, a leading provider of affordable and effective video advertising solutions, has acquired Eyespot Corporation for an undisclosed sum. The acquisition enables PixelFish to accelerate the development of its market leading video advertising platform by augmenting its custom video ad creation and optimization technology with Eyespot’s advanced video publishing, online video production, transcoding and advertising-related applications.
Interview with Jivox’s Diaz Nesamoney – Online Video Advertising for SMBs
Back in November, we had the pleasure of being the media sponsor for the Kelsey Group’s ILM:08 (Interactive Local Media) conference. At the conference, there were more online video vendors than ever before, with several in the exibition hall demonstrating their products. We were fortunate to be able to catch up with Diaz Nesamoney, the CEO and Founder of Jivox, for a short on-camera interview.
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9 Video Marketing & Advertising Services for SMBs
With the online video advertising market booming a long list of services are coming forward and offering you a variety of solutions for online video marketing and online video advertising. These companies offer affordable solutions that work great for small and medium sized-businesses (SMBs).
