philanthropy Articles

Social Video and Cause Marketing: How Nonprofits Are Doing Viral Video

I interviewed Chris Quigley, Co-founder of the buzz marketing company, Viral Ad Network, about why and how companies should engage in social causes using video. Chris also shares the special benefits that social video campaigns can have for charities, and we add some of our ...

5 Best Practices for Brands Doing Social Media Philanthropy

One of the biggest uses of social media has been philanthropy -- studies show brands can raise a tremendous amount of money AND get people involved in worthy causes through Facebook campaigns. The social media software company Context Optional shared its best practices and tips ...