PermissionTV Articles

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List of Online Video Platform APIs

As most of you know, an online video platform provides companies with video hosting and delivery services among various other features and functionality that can vary (analytics, ad networks, HD support, etc…).  Many of these online video platforms (and there are just too many right now …

Online Video Advertising Industry Report for Q4 2008

As all of us in the online video arena have experienced, the online video market is one that seems to look better and better each day. Online video marketing has been touted as one of the most effective methods of interactive marketing and is expected …

Video Marketing Satisfaction – Does Online Video Marketing Work?

Whether or not you are currently leveraging online video marketing, no doubt you have heard that marketing with video should be part of your strategy. But does online video marketing really work for businesses? Is it worth the effort that is required? Are those that …

Interactive Video Marketing To Dominate Focus for Marketers In 2009

Marketers will increase their use of online video in 2009, according to a new survey by PermissionTV and reported on eMarketer.  It's about time… ;-) In the online survey of 400 senior marketing and media executives, 67%, or 2/3rds,  identified online video as a primary …

Online Video Given “Highest Focus” In 2009′s Digital Marketing Campaigns, Says Survey

Yesterday the online video platform, PermissionTV, released its survey findings on online video initiatives for 2009. One standout finding: 2 out of 3 respondents listed online video as a primary focus of their 2009 digital marketing campaigns – higher than every other category, including social …

Video SEO for Local Television Shows – The PermissionTV Interview

Many broadcast television shows marketed for general consumer audiences are now providing web-based complimentary versions – a good means of expanding their audience and increase advertising revenue. But can a web-based version also be successful for local television shows? Matt Kaplan, VP of Solutions and …

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