pay per click Articles

Web Video Accounts for Nearly 7% of Small Business Website Landing Page Behavior

WebVisible, an online marketing software provider, has released their Fourth Quarter report on the State of Small Business Online Advertising, and if there's an overall conclusion from the findings, it's that small businesses are having better success with online marketing than ever before.

YouTube Promoted Videos 2.0 – A Look Into YouTube's Promoted Video Ads Program

ReelSEO's Grant Crowell and Mark Robertson interview Google Product Manager Jay Akkad, about today's public announcement of the expansion of their popular online video advertising program, Promoted Videos, and how it will great expand targeting, reach, tracking, performance, and monetization for search marketers and advertisers at large.

An In-Depth Look At The Impact of Google Instant On SEO and PPC - Is SEO Dead?

Last week, Google introduced a new capability to its search engine results page, a functionality called "Google Instant."  When the announcement hit, people were clamoring to chime in with respect to the effect that Google Instant might have on search engine optimization (SEO) and pay per click ...

10 Things To Consider When Choosing An Ecommerce Product Video Solution

So, you're thinking about adding product videos to your ecommerce site. Once you've made your decision you'll quickly realize there are a fair deal of things you need to consider in terms of the implementation of your video solution. In order to help you figure ...

How To Optimize YouTube Videos - YouTube Optimization Tips

Last week I had the privilege of speaking, along with Lane Shackleton of YouTube, at the Dallas Fort Worth Search Marketing Association. The topic was YouTube - why YouTube, and how to market YouTube videos, optimize YouTube videos, and advertise video content on YouTube so ...

Viral Video Lesson: Quality of Views Over Quantity

I operate mainly out of the Nashville area (with a good deal more traveling than I'd prefer).  I also consult full-time with Nashville-area businesses on their websites, search engine marketing, and viral marketing.  It's pretty rare for me to come across a local example of ...

Clickable Video Monetization – Interview With CEO of VideoClix

http://www.reelseo.com/clickable-videoclickable-video/8028/ - VideoClix's CEO -Babak Maghfourian talks about their video delivery platform producing “clickable revenue” for advertisers and publishers.

Monetizing Video Content With SEO – Interview With Red Bricks Media

http://www.reelseo.com/seo-red-bricks/7933/ ReelSEO's Grant Crowell interviews Ed Kim of Red Bricks Media about the importance for publishers to include Video SEO in their video content syndication efforts.

Online Video Syndication and Licensing Strategies – Interview With Digitalsmiths

http://www.reelseo.com/syndication-licensing-digitalsmith/7880/ ReelSEO interviews Ben Weinberger of DigitalSmiths about the importance of professional video syndication and video licensing strategies for online video content.

User Generated Video Platforms - "Show Me The Money"

http://www.reelseo.com/show-me-money/7850/ Can companies be profitable creating a UGC platform for video content? Is it time to be have this expectation for user generated video content? Grant does his rant and says yes, its time to say, “show me the money!”

Online Video and The Fair Use Doctrine - Interview With Daisy Whitney

http://www.reelseo.com/fair-use-daisy-1235/ Fair Use in Online Video - What are the important legal issues as they relate to the "Fair Use" doctrine with online video and digital media?

Adtech San Francisco - Online Video Marketing Coverage

http://www.reelseo.com/ad-tech-san-francisco/ We are at the adtech conference in san francisco talking about what is the value proposition with online video marketing, and can we prove at this point whether or not it offers a sustainable business model?"

Can User-Generated Video Work As A Business Model? Interview With Wikipedia CEO Jimmy Wales

ReelSEO's Grant Crowell interviews Wikipedia CEO and Co-Founder Jimmy Wales at the adtech conference and asks: Can consumer-generated media (CGM) work as a monetizeable business model for video like it has for text? What are the challenges with incorporating video into public Wikis? And, can ...

Will It Blend (for 50 Bucks)? The 'budget Myth' About A Popular Viral Video Campaign

One of the myths with viral video marketing perpetuated by both search marketing pundits and mainstream media is an example they give about a wildly successful viral video campaign, claiming it was done with only chump change, so anyone else with just their own creative ...

Video Advertising Leads for Small Business

We know from industry research that online video ads often outperform other advertising mediums such as banners and text links. Unfortunately, many web site owners with small to medium sized businesses assume that video advertising is complex and expensive. Furthermore, most are not educated as ...