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April Fool’s 2014: How The Fans on YouTube Got the Last Laugh

April Fools 2014: How The Fans on YouTube Got the Last Laugh

Brands have recognized April Fools as a yearly, can’t miss opportunity, to grab people’s attention in a unique, humorous way. But what were the biggest trends and success stories from every PR department’s favorite day on the Internet? Let’s review April Fool’s 2014!

YouTube Brand Integration: Young Audiences and What Success Looks Like

YouTube Brand Integration: Young Audiences and What Success Looks Like

In the battle for attention, YouTube is winning. Even traditional media companies are investing big, with the goal being to have a more direct line into the lives of younger audiences. Brands are figuring out how to leverage YouTube as well. A big part of that has been in brand integration deals

Yahoo Looking to Acquire NDN, Compete with YouTube?

Yahoo Looking to Acquire NDN, Compete with YouTube?

Yahoo is rumored to be interested in purchasing NDN to expand its burgeoning online video initiative. That would give them a massive library of content and some expanded ad inventory, but if they are going to try and compete with Google and YouTube they are missing a couple vital pieces to that puzzle. What are those pieces you ask? Find out within!

Tumblr Sees Dollar Signs in TV Partnership with Viacom

Tumblr Sees Dollar Signs in TV Partnership with Viacom

Tumblr has succeeded in wooing TV to its platform, or at least Viacom. The plan it seems is to co-brand campaigns that tie to specific shows on their channels like MTV and Comedy Central. If it works and begins to grow in reach it might be a whole new way for TV to use social media.

YouTube vs. Creators: The Battle of Ownership

YouTube vs. Creators: The Battle of Ownership

Who owns the relationship? That seems to be the broad question that has erupted during the latest string of back-and-forth accusations over YouTube’s partnership with creators. So is putting your content on YouTube a good or bad thing, anyway?

Fullscreen to Manage America’s Funniest Home Videos YouTube Channel

Fullscreen to Manage Americas Funniest Home Videos YouTube Channel

Fullscreen is going to manage America’s Funniest Home Videos’ (AFV) channel, after inking a deal with AFV company FishBowl. The deal illustrates that you may have content that is perfectly tailored for YouTube, but you may still not know how to market it there.

Fullscreen Making Strides Towards Original Programming with Latest Funding

Fullscreen Making Strides Towards Original Programming with Latest Funding

Fullscreen’s latest Series A funding paves the way for the multi-channel network to start investing original programming. They already announced an original series with Devin Super Tramp awhile back, as well as Ryan Seacrest Productions.

You Can Now Create Your Own Dailymotion Mobile Apps: Your Channel On the Go

You Can Now Create Your Own Dailymotion Mobile Apps: Your Channel On the Go

If you’re on Dailymotion, the second-largest video-sharing site only to YouTube, you can create your own channel app that your fans can download to virtually any device. That gives people quick access to your channel wherever people might want to watch your videos.

Vimeo Launches Brand Creator Fund to Join Brands and Filmmakers Creatively

Vimeo Launches Brand Creator Fund to Join Brands and Filmmakers Creatively

Vimeo is introducing the Brand Creator Fund, a new feature where they will partner with brands to find filmmakers in their community to shoot long-form content. It looks like Vimeo is getting in the crowdsourcing game to generate content for brands.

Weekly Online Video News Round Up – December Blues Edition

Weekly Online Video News Round Up   December Blues Edition

It's December and I haven't seen any proper snow yet so I might have a blue Christmas, because I'll be missing the snow that I am so used to. Of course, if you're not in a part of the world where snow is abundant, you …

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