parody

A parody ( /ˈpærədi/; also called pastiche, spoof, send-up or lampoon), in current use, is an imitative work created to mock, comment on or trivialise an original work, its subject, author, style, or some other target, by means of humorous, satiric or ironic imitation. As the literary theorist Linda Hutcheon puts it, “parody … is imitation, not always at the expense of the parodied text.” Another critic, Simon Dentith, defines parody as “any cultural practice which provides a relatively polemical allusive imitation of another cultural production or practice.” Parody may be found in art or culture, including literature, music (although “parody” in music has an earlier, somewhat different meaning than for other art forms), animation, gaming and film.
The writer and critic John Gross observes in his Oxford Book of Parodies, that parody seems to flourish on territory somewhere between pastiche (“a composition in another artist’s manner, without satirical intent”) and burlesque (which …

When Does a Parody Video Become a Full on Brand Attack? youtube reputation management 360x240

When Does a Parody Video Become a Full-on Brand Attack?

The parody video is a very popular genre on YouTube and other on-line video sites, but how should brands respond to that content when it crosses the line and becomes a reputation management issue?
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Views of Unboxing Videos Increase by 57%, 62% of Viewers Use Them For Research

New research by Google confirms that views of unboxing videos increased by 57% in 2014, generating an incredible 1 Billion views since January alone. 1 in 5 of us has watched an unboxing video, and 62% of consumers have stated that they have used them as part of their research into a product.
Holiday Video Marketing Tips: It’s Better to Give Than to Receive holiday video marketing 360x240

Holiday Video Marketing Tips: It’s Better to Give Than to Receive

For many video marketers, the holidays provide a chance to be a little more creative and personal in their branded outbound communications. We bring you 6 top holiday video marketing tips to ensure that your holiday video gets you on Santa’s nice list.
How the #ChevyGuy Flub Became a #TechnologyAndStuff YouTube Win How the ChevyGuy Flub Became a TechnologyAndStuff YouTube Win 360x240

How the #ChevyGuy Flub Became a #TechnologyAndStuff YouTube Win

Chevrolet's Rikk Wilde become an instant celebrity when he fluffed his lines when awarding Giants' Madison Bumgarner, a Chevy Colorado truck. But #ChevyGuy & #TechnologyAndStuff could be a winner for the automobile company, if they play it right.
‘Reactvertising’ Parody Nails Todays Marketing Overkill Reactvertising 360x240

‘Reactvertising’ Parody Nails Today's Marketing Overkill

In today's ultra-fast paced world, brands and marketers often jump on the bandwagon far too soon over some events without thinking about the consequences of their actions. Toronto ad agency john st. calls out this overkill in their new parody video 'Reactvertising'.
Will iPhone 6 YouTube Meme Hurt Samsung Too? #BendGate iphone 6 bend test samsung 360x240

Will iPhone 6 YouTube Meme Hurt Samsung Too? #BendGate

Unless you've been living under a rock, you've heard about the bendy iPhone 6 Plus and the #BendGate meme that has tarnished Apple's reputation. The biggest sales ever of the newest product from technology's most beloved brand took a big hit this week when some videos like "iPhone 6 Plus Bend Test" from Unbox Therapy were uploaded to YouTube to show how the phone could be bent. Now other phone manufacturers, like Samsung, are coming under the same scrutiny.
5 Viral Video Tips We Can Learn From OK GO ok go viral video 360x240

5 Viral Video Tips We Can Learn From OK GO

OK Go's music videos on YouTube have been watched more than 218 million times. Several of their videos have upwards of 20 million views, making them the masters of viral music videos. Here are 5 tips to be learned from OK Go, the superstars of music video innovation.
All Your Favorite YouTube Complaints in One Handy Video! youtube complaints 360x240

All Your Favorite YouTube Complaints in One Handy Video!

YouTubers BarelyPolitical have made a video that addresses the biggest complaints that users have about the site, including those big hits, Google+ integration, live-streaming issues, frustration with monetization, MCN's, and lack of views. It's hilarious and well worth watching.
How YouTube is Changing the Way We Research Consumer Electronics [Study] consumer electronics youtube 360x240

How YouTube is Changing the Way We Research Consumer Electronics [Study]

Did you know that when it comes to videos about consumer electronics, branded product teasers are the most popular on YouTube? Did you also know that when that product is released, it's user-generated content from independent vloggers that attracts the most attention? A new report from Pixability highlights the way brands are missing out on huge opportunities to engage with potential customers and fans.
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Show Us the Tropes: Every Awful Showreel Cliche in One Video

Showreels are the perfect portfolio to present your animated design work, and it takes extraordinary creativity and skill to produce an outstanding one. However, they can be as cliche-ridden as any other video project, as a new parody video, 'Shit Showreels Say' confirms.
Hump Day vs. State Farm Jake in the Battle of YouTube Memes hump day geico 360x240

Hump Day vs. State Farm Jake in the Battle of YouTube Memes

The challenge for the car insurance business is that talking about their products is kind of boring. So insurers have taken to TV, and to YouTube, with humorous ads that will make their name memorable with viewers. On YouTube, these videos have the added benefit of being shared, re-uploaded, or even re-enacted by people who enjoy them, but who is winning the battle of the memes?
First Kiss Viral Video Increased Sales by 13,600%, Site Traffic by 14,000% first kiss viral video increase in sales 360x240

'First Kiss' Viral Video Increased Sales by 13,600%, Site Traffic by 14,000%

'First Kiss' has been one of the biggest viral video successes of the year so far generating 77.8 million views, 1,392,296 Facebook shares, and 68,740 Twitter shares in just 31 days. It's set to be among the top viewed, and shared video ads of 2014 and has been a phenomenal success for the brand in terms of sales and website traffic. We talked to WREN about the video and the impact it's had.
Viral Video Friday: Pokemon, Internet Cats and Nutella  april fools youtube fine bros 360x240

Viral Video Friday: Pokemon, Internet Cats and Nutella

In our pick of the best videos of the week we try and become a Pokemon Master for Google, watch internet cats react to internet cats, on the internet, and re-live the Mentos/Coke experiment, now with added Nutella. Welcome to Viral Video Friday.
Viral Videos: ReelSEO Predictions Of The Week Transforming Formula One 2014 Rules Explained 360x240

Viral Videos: ReelSEO Predictions Of The Week

Videos can go viral within hours (see First Kiss or Evian Babies) so join us as we give you our predictions for the videos we think will be the most shared over the next 7 days. These include that sassy 3 year-old arguing with his own mother and the rules of F1 explained. Let us know your predictions too!