Panache Articles

Panache is a French word origin that carries the connotation of a flamboyant manner and reckless courage.
The literal translation is a plume, such as is worn on a hat or a helmet, but the reference is to King Henry IV of France (13 December 1553 – 14 May 1610). Pleasure-loving and cynical, but a brave military leader and the best-loved of the kings of France he was famed for wearing a striking white plume in his helmet and for his war cry: “Follow my white plume!” (French:...

Pre-Roll Vs. Overlay – Both Video Ad Formats Are Effective

Break Media, the Internet's premier entertainment community for men, and Panache, the video advertising delivery-platform leader, today announced key findings from joint research which tested the effectiveness of four popular in-stream video advertising standard formats established by the Interactive Advertising Bureau (IAB) in May, 2008. …

Break Media Creates Video Ad Industry Group

Los Angeles-based online men's video web site Break Media said Tuesday that it has created a new "Online Video Advertising ROI Council" focused on measuring the effectiveness of online video. The firm said that the new group–made up of Break, Ogilvy One, truTV, National Geographic …

Most Flexible Online Video Options for Media

As the market for professionally produced online video has matured, so too has the need for media companies to incorporate highly flexible, open and robust methods that help them keep pace. Today, thePlatform, the leading broadband video management and publishing company, announced the broadband video …

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