Topic - Online Video & paid search
Search Engines are Just Waiting for Your Video Content
Today I wanted to share an interview with media agency executive Robert Davis, Interactive Marketing Director/Leader of Interactive Video for Ogilvy Interactive. Robert tells Andy Plesser of Beet.tv that they have seen a tremendous rise in traffic to video content coming from search engines, especially over the past 6 months.
“We are also seeing a tremendous search value from video now…
Wow – Google Marries Video To Paid Search Ads
Okay, this is too cool.
I’ve heard about this, but hadn’t seen it live and in the wild until today. While not entirely surprising, the fact that Google has added video to the paid search ads in their results is kind of a big deal.
Microsoft, Yahoo search and You – The Reel Deel
Big news this week from the world of Google haters and would be slayers of the search engine giant as well as for anyone who uses search engines, search advertising or ever has had a need to find something on the web. Microsoft has signed on Yahoo to its search engine service. But what’s that really mean for you and yours?
Mixpo Partners with Major Media Publishers to Bring Online Video Marketing to Local SMBs
As newspapers and media companies continue to struggle with overall revenue declines and as the economy has many small and medium sized businesses watching their advertising budgets much more closely, it is critical that media publishers diversify their interactive product portfolios in such a way that they focus on offering the local SMBs competitive, effective and measurable interactive advertising solutions.
For many media publishers, and newspapers in particular, a large majority of the interactive revenues that are generated are tied to either classified advertising products (which continue to suffer against strong competition like craigslist, autotrader, etc…) and static display banner advertising sales. This is important to mention because there has been a multitude of research published in the last year that points to a coming steep decline in the popularity of online static display banner ads.
Online video advertising reported for less (but still strong) growth
Online video advertising isn’t recession-proof from growth, according to David Hallerman, Senior Analyst for eMarketer and author of their recently released report, Video Advertising Online: Spending and Pricing. But while there’s considerably less growth for video advertising this year than originally anticipated (Down from eMarketer’s last year’s estimate for 2008 of $1.35 billion to $505 million), Hallerman says in his interview with ReelSEO’s Grant Crowell that the desire for its growth in the market is still very strong.
VSEO – Video Search Engine Optimization (VSEO) Session
The following is a recap of the session, titled “Video Search Engine Optimization (VSEO),” from the Search Engine Strategies (SES) conference in San Jose, CA – August 18th, 2008
The big hero of this session was TubeMogul. As you all know, TubeMogul is a service that enables you to syndicate your videos to all of the major video sites. It also provides analytics tools for monitoring performance across each of the syndicated sites. Gregory Markel was the first to mention it (stating several times that he has no financial interest in the company), and several other panelists said that they use it as well. Although Tubemogul is not a tool to optimize video hosted on your own site, it is a strategy for search engine visibility via syndication of video content across multiple popular video sharing websites.
Spot Runner Overview – Cross-Media Video Marketing
Originally focused on providing affordable, high-quality television advertising solutions for local businesses, Spot Runner has quickly risen to become a comprehensive cross-media advertising solutions provider. They are currently the only company that I am aware of which provides a fully integrated advertising solution that includes video production, media planning and media buying services across multiple media types.
iPhone Ad Networks Spring up, Video Ads to Follow?
I’m sure you’ve all heard of that gadget called the iPhone. It’s all the rage with…well just about everyone these days it seems.
That interest is spreading to include advertisers and why not? With millions of units sold, a nice big touch screen and great video and audio quality it’s a perfect handheld advertising platform. At least two ad networks have sprung up that are targeted for the iPhone audience, Jumptap and AdMob.
Say Goodbye to YellowPages – Hello to Online Video
Borrell and Associates released a new report today about the future on Print Yellow Pages titled, “Say Goodbye to Yellow Pages.” with some interesting predictions regarding where revenue will migrate. According to the report, they estimates that the yellow pages industry will loose almost 40% of their annual revenue over the course of the next 5 years. Guess where the that revenue will go? Hint – Local Online Video 
Online Reputation Management with Video SEO
Grant Crowell a contributor to ReelSEO.com and Search Marketing Standard’s Video columnist, posted an excellent article today that makes the case for why video SEO is important for reputation management online, and provides some information regarding solutions to start off with.
Jivox Gains Momentum in Local Online Video Ad Market
Company reports rapid user growth from small businesses, including travel sites, financial and real estate services, transportation companies and restaurants; Jivox advertisers cite increase in traffic, self-service ad development and local audience targeting capabilities as key benefits of Jivox service
SpotRunner Expands Online Video Advertising Offerings For SMBs
Spot Runner Extends Leadership in Local Advertising by Acquiring Weblistic, a Top Online Marketing Services Provides
