paid search Articles

YouTube TrueView Ads Provide Honda Dealer 12x ROI [Case Study]

Richard Bustillo helped Rick Case Honda double their monthly trade-ins, gaining a 12x ROI. How did he do it? By using YouTube TrueView ads. Rick Case Honda was now earning an incremental $50,000+ for online videos that cost $0.20 - $0.30 per view. This is how he did it.

Network, Learn and Succeed with Search Marketing Expo West

If you're marketing via search engines online, then you need to consider attending an expo that will help you get the most of those campaigns. Search Marketing Expo (SMX) West will feature more than 60 sessions on search engine optimization (SEO), paid search advertising (PPC), ...

EU Opens Antitrust Case Against Google, Gives Me Comic Material

The European Union believes that Google has been up to some underhanded and generally illegal business practices in its SEO and paid search practices. I thought that since I'm in the EU, I might be able to shed some light on that. Really, I just ...

Video = Fastest Growing Website Feature for Small Businesses

Indeed, small businesses have been racing to get their websites video-capable over the past year - and those same small businesses are spending more on paid search advertising.  According to a new report, small business advertisers spent more than twice as much on paid search and nearly 4 ...

Search Engines Are Just Waiting for Your Video Content

Today I wanted to share an interview with media agency executive Robert Davis, Interactive Marketing Director/Leader of Interactive Video for Ogilvy Interactive.  Robert tells Andy Plesser of Beet.tv that they have seen a tremendous rise in traffic to video content coming from search engines, especially over the ...

Wow - Google Marries Video To Paid Search Ads

Okay, this is too cool. I've heard about this, but hadn't seen it live and in the wild until today.  While not entirely surprising, the fact that Google has added video to the paid search ads in their results is kind of a big deal.

Microsoft, Yahoo Search and You - The Reel Deel

Big news this week from the world of Google haters and would be slayers of the search engine giant as well as for anyone who uses search engines, search advertising or ever has had a need to find something on the web. Microsoft has signed ...

Mixpo Partners With Major Media Publishers To Bring Online Video Marketing To Local SMBs

As newspapers and media companies continue to struggle with overall revenue declines and as the economy has many small and medium sized businesses watching their advertising budgets much more closely,it is critical that media publishers diversify their interactive product portfolios in such a way that ...

Online Video Advertising Reported for Less (but Still Strong) Growth

Online video advertising isn't recession-proof from growth, according to David Hallerman, Senior Analyst for eMarketer and author of their recently released report, Video Advertising Online: Spending and Pricing. But while there's considerably less growth for video advertising this year than originally anticipated (Down from eMarketer's ...

VSEO - Video Search Engine Optimization (VSEO) Session

http://www.reelseo.com/vseo-ses-2008/ Learn VSEO and Video Search Engine Optimization - Read for tips, tutorials, guidelines, and more information on Video SEO. Find out how to optimize video for online discovery for maximum visibility.

Spot Runner Overview - Cross-Media Video Marketing

Originally focused on providing affordable, high-quality television advertising solutions for local businesses, Spot Runner has quickly risen to become a comprehensive cross-media advertising solutions provider. They are currently the only company that I am aware of which provides a fully integrated advertising solution that includes ...

iPhone Ad Networks Spring Up, Video Ads To Follow?

I'm sure you've all heard of that gadget called the iPhone. It's all the rage with…well just about everyone these days it seems. That interest is spreading to include advertisers and why not? With millions of units sold, a nice big touch screen and great ...

Say Goodbye To YellowPages - Hello To Online Video

Borrell and Associates released a new report today about the future on Print Yellow Pages titled, "Say Goodbye to Yellow Pages." with some interesting predictions regarding where revenue will migrate.  According to the report, they estimates that the yellow pages industry will loose almost 40% ...

Online Reputation Management With Video SEO

Grant Crowell a contributor to ReelSEO.com and Search Marketing Standard's Video columnist, posted an excellent article today that makes the case for why video SEO is important for reputation management online, and provides some information regarding solutions to start off with.

Jivox Gains Momentum In Local Online Video Ad Market

Company reports rapid user growth from small businesses, including travel sites, financial and real estate services, transportation companies and restaurants; Jivox advertisers cite increase in traffic, self-service ad development and local audience targeting capabilities as key benefits of Jivox service Jivox, a self-service online video ...