Finding Your Audience with Heat-Seeking Online Video Marketing Missiles
Audiences are becoming increasingly fragmented in the ways they find and experience entertainment content and related marketing messages, which can be frustrating for the brands, businesses marketers and advertisers that are trying to reach them. There is indecision and hesitancy about where to best spend tightening marketing budgets and nowhere is this more true than ...
Video Online To Dominate Global IP Traffic By 2014, Says Cisco
CISCO, makers of really cool network things has this to say about online video: WOW that's gonna be a lot of traffic! They're expecting global IP traffic growth of over 30% per year carrying through 2014 with video leading the way well into the future and becoming the majority of all traffic.
MediaMelon Launches New Video Overlay Network (VON)
Even thought HD video is still a ways off in terms of being available to the masses online, strong progress has been made recently by some companies with a goal of efficiently delivering HD video via IP networks to millions of consumers. MediaMelon is one of these networks who's goal is to improve the ...
Canadians Want More Access To TV Content Online
Canadians are turning on, tuning in and watching traditional TV shows on the Internet often using underground ways to access American programming, says a new study. There's less online content available from Canadian broadcasters than is available from U.S. broadcasters, study author Alan Sawyer said Friday.
