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The Social Video Blueprint, Part 4: It’s About Shares, Not Clicks

The Social Video Blueprint, Part 4: Its About Shares, Not Clicks

Welcome to Part 4 of our Social Video Blueprint series. In Part 3, we talked about how the age of social media is causing brands to be more concerned with views than with old-school impressions, at least as a measure of engagement or campaign success. …

The Social Video Blueprint, Part 2: It’s About Content, Not Ads

The Social Video Blueprint, Part 2: Its About Content, Not Ads

This is the second installment of a nine-part series on social video and the impact it's having on branded video marketing as a whole. In part one we discussed the definition and basic characteristics of social video–if you missed it, you may want to check …

The Social Video Blueprint: Branded Social Video Marketing Explained

The Social Video Blueprint: Branded Social Video Marketing Explained

This is the first in a nine-part series on how brands are turning to social video to better reach and engage consumers. Throughout the next nine weeks, we'll cover social video marketing from all angles, including case studies, best practices, strategies, and more. But for …

The Silver Bullet of Original Web Series Video Content?

The Silver Bullet of Original Web Series Video Content?

In late 2009 I began a series of live webcast shows – six to be exact all using the same format (host / hostess, topical discussion, audience interaction, social networking components, etc.) – we had a show on Venture Capitol with people skyping in from …

Internet Marketing Company’s YouTube Account Suspended Without Warning

Internet Marketing Companys YouTube Account Suspended Without Warning

Hubze is an Internet marketing company with a suite of Facebook tools that help individuals and businesses customize their fan pages. The company has posted over 250 videos to their YouTube channel–instructional, educational, training, etc. And now all 250 have effectively disappeared from public view, …

Best Branded Viral Video Campaign – Beer Brands Show Video’s Versatility

Best Branded Viral Video Campaign – Beer Brands Show Videos Versatility

I am always on the lookout for brands that are creating original, engaging online video content. I think brands, with their resources and big pockets, are able to push online video as a medium toward greater heights—at least, as long as they're eschewing traditional commercials …

More Details On YouTube’s Pursuit Of Celebrity Channels & Professional Content

More Details On YouTubes Pursuit Of Celebrity Channels & Professional Content

You know those rumors that went around a while back about YouTube courting celebrities and professional content creators to come create videos exclusively for the site? The Wall Street Journal was the first to report on it, and speculated that YouTube was willing to spend …

YouTube Will Fund Their Own Original Content Channels With $100 Million

YouTube Will Fund Their Own Original Content Channels With $100 Million

According to the Wall Street Journal, YouTube is in the midst of a major overhaul that is aimed at positioning the site as a leading content provider for the Internet television age. The company will dramatically alter their home page to feature professional content–and will …

Polish Up That Online Video Script, Break Media Offers Chance to See it Made Reality

Polish Up That Online Video Script, Break Media Offers Chance to See it Made Reality

Our friends over at Break Media, have teamed up with Scripped.com, on a brand new online video contest. Well, sort of. Since all good video starts with a good script, that is actually what they're seeking in the "Break's Big Break" contest that will give …

Why Netflix is the Solution to Streaming Television Content and How They Might Do it

Why Netflix is the Solution to Streaming Television Content and How They Might Do it

Showtime and Netflix have cut a new deal that will see currently running shows like Dexter and Californication taken off of Netflix come summer. But what Showtime taketh away, they also giveth. The new deal penned between the two companies gives Netflix license on all …

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