original content Articles

Even The Adult Entertainment Industry Is Turning To Branded Web Series

I guess we're all adults here, but I'm going to try to keep things respectable.  I'm going to try to approach this with maturity and sensitivity, and hopefully you'll be able to respect me in the morning.  Because when it's your duty to talk about ...

YouTube Scheduled Channels - Encouraging Partners To Develop Scheduled Content

YouTube is about to look a lot more like traditional television. According to the Wall Street Journal, YouTube is hard at work on developing a group of scheduled channels. With top-quality content that adheres to a regular publishing schedule, YouTube hopes to grab larger chunks ...

How To Choose The Correct YouTube Channel Type For Your Video Content

So you want to upload videos on YouTube and you're ready to start a channel.  You go to the settings, you give your channel a name, and then there's this thing called Channel Type.  You click on it and there's these six options that come ...

YouTube Strategies For Building An Audience - The Reel Web #3

It's Monday, and that means it's time for another episode of The Reel Web, ReelSEO's video series featuring news and opinions from the world of online video production and marketing. This week's Creator Tip will also show you one way to create an infinite white ...

Yahoo! Dives Into Online Video Again With All New Original Content

Yahoo! was in online video, then they were out, then they were in and then out...and now, starting in about a month's time, they're all in again? It would seem so. Aside from being named in the Hulu bidding of late, they are also apparently ...

Fox To Enforce 8-Day Waiting Period For New Episodes On Hulu

Well, well, well... this is going to get pretty interesting pretty quickly. One of the three television networks behind Hulu, Fox, has decided to end next-day access to episodes of their programs on Hulu and on the company's website. (and on DISH network). Moving forward, ...

The Social Video Blueprint, Part 5: Social Video Case Studies & Examples

Welcome to Part 5 of our ongoing Social Video Blueprint series. In the last three installments, we've looked at how social video differs from traditional video advertising campaigns. Content is valued over ads, views are valued over impressions, and shares carry more weight than clicks. ...

Hulu Will Create Original Content, Hires Filmmaker Morgan Spurlock

Hulu is following Netflix's lead again, and has announced that they will begin creating their own original content. You might remember that Netflix outbid all the major television networks for the rights to House of Cards, which will star Kevin Spacey and represent the company's ...

The Social Video Blueprint, Part 4: It's About Shares, Not Clicks

Welcome to Part 4 of our Social Video Blueprint series. In Part 3, we talked about how the age of social media is causing brands to be more concerned with views than with old-school impressions, at least as a measure of engagement or campaign success. ...

The Social Video Blueprint, Part 2: It's About Content, Not Ads

This is the second installment of a nine-part series on social video and the impact it's having on branded video marketing as a whole. In part one we discussed the definition and basic characteristics of social video--if you missed it, you may want to check ...

The Social Video Blueprint: Branded Social Video Marketing Explained

This is the first in a nine-part series on how brands are turning to social video to better reach and engage consumers. Throughout the next nine weeks, we'll cover social video marketing from all angles, including case studies, best practices, strategies, and more. But for ...

The Silver Bullet of Original Web Series Video Content?

In late 2009 I began a series of live webcast shows - six to be exact all using the same format (host / hostess, topical discussion, audience interaction, social networking components, etc.) – we had a show on Venture Capitol with people skyping in from ...

Internet Marketing Company's YouTube Account Suspended Without Warning

Hubze is an Internet marketing company with a suite of Facebook tools that help individuals and businesses customize their fan pages. The company has posted over 250 videos to their YouTube channel--instructional, educational, training, etc. And now all 250 have effectively disappeared from public view, ...

Best Branded Viral Video Campaign – Beer Brands Show Video's Versatility

I am always on the lookout for brands that are creating original, engaging online video content. I think brands, with their resources and big pockets, are able to push online video as a medium toward greater heights—at least, as long as they're eschewing traditional commercials ...

More Details On YouTube's Pursuit Of Celebrity Channels & Professional Content

You know those rumors that went around a while back about YouTube courting celebrities and professional content creators to come create videos exclusively for the site? The Wall Street Journal was the first to report on it, and speculated that YouTube was willing to spend ...