original content Articles

Why You Should Be At Streaming Media East Next Week

Streaming Media East is ready to hit New York City next week and we've got the top reasons why you should be attending. As an added bonus, we've also got a discount code for you to shave off a bit of the price to make ...

Amazon Looks for Web Series, Revision3 Gets Discovered & More GooTube Goodness [Reel Web #38]

This week on the Reel Web we discuss several video news items from the past week... Google Hangouts On Air launch to all users, the purchase of Revision 3 by Discovery Communications, Amazon looking for original video shows, and more changes to YouTube's platform and more. Google ...

A Look at the Rise of Online Video Studios & Who's Leading: Machinima, Maker Studios, FullScreen and BigFrame

Several years ago an independent YouTube creator wasn’t just an actor or actress – they actually wrote their own show, owned their own production studio, managed a mini-cable network and oversaw their content’s promotion and distribution. As the online-video leader, YouTube provided a platform to ...

YouTube Brandcast to Help Marketers Get the Most Out of YouTube

Google will hold their first ever upfront today, highlighting a bevy of star-packed channels and releasing exciting findings from a comprehensive study of YouTube trends.  The online video behemoth, which shows 3 billion hours of video to over 800 million users, will be able to ...

Handicapping and Reviewing YouTube’s New Content Channels

Six months ago, Robert Kyncl, YouTube's Global Head of Content Partnerships, announced that "even more talented creators and original entertainment will soon join YouTube's existing channel lineup." And two weeks from now, a panel of TV critics, YouTube producers and other experts will "take a ...

Microsoft Expands Video Ad Offerings on Xbox LIVE Run of TV Apps

Microsoft is looking to expand the amount of video advertising on its Xbox 360 console and its video entertainment partner apps including ESPN, CBS, Gamespot, Last.fm, Manga Entertainment and MUZU.TV who all joined the new Xbox LIVE Run of TV Apps program. The ads are ...

The Weekly Online Video News Round Up - KONY Edition

In the hustle and bustle of the work week and the weekend, it’s entirely possible you missed a big news story in the online video world. I know I did. So each week we go through and find the best of our own ReelSEO stories, ...

Netflix Might Swoop In & Save Fox's Cancelled Terra Nova

Netflix seems to have a two-pronged strategy for their original content efforts, creating new shows from scratch and buying existing shows from other publishers or producers. And this week, there are rumblings of another existing show joining Netflix's roster: Fox's just-cancelled science fiction series, Terra ...

Jumping On The Bandwagon: Amazon Wants To Make Shows Too

Is Amazon trying to keep up with the Joneses? According to Forbes, Amazon may be turning a little green with envy watching Netflix, Hulu, & YouTube get into the premium original content creation game, because they're apparently gearing up for their own turn as a TV ...

How MyPod Studios Is Building A Successful Online Video Platform Through Curation

My Pod Studios is an online video platform you may or may not be familiar with. While they might not have the name recognition of some other platforms, myPodstudios.com was listed by Quantcast as the 191st most trafficked website in December of 2011--just five places ...

The Weekly Online Video News Round Up - YouTube Channels Edition

This week, you probably missed even more online video news stories than normal. But you'll be forgiven, since you were no doubt scrambling around getting all the details together for your killer Super Bowl party. And in just a few hours, that party will begin. ...

Introducing The 6 New YouTube Educational Channels

YouTube is rolling out six new educational channels focusing on math, science, history, art/culture, and astronomy.  The new offerings are a part of their 100 original content initiative, but recently YouTube has made a lot of strides in being a go-to source for education, with ...

Greed & The Crumbling Dream Of A Video Promised Land

Danny Sullivan is a pretty smart dude. If you're not familiar with him, it probably means you haven't dabbled much in SEO. And when he wrote yesterday about paying Rupert Murdoch three times for the same piece of content, it really got me fired up. ...

Look At Your Viral Video, Now Look Back At Mine - What Helps Old Spice Succeed?

Christmas 2011 brought the welcomed return of the Old Spice Man, in his new re-incarnation as MANta Claus. MANta Claus, played once again by Isaiah Mustafa – the former NFL player turned actor – was on a holiday campaign to give a gift to every single person on the planet. All 7 billion of us. Now, that's some mission.

So apart from the great content what has led to the success of Old Spice's marketing plan?

New Promotional Tool, Chill, Is Pintrest For Videos - The Reel Web Episode 23

This week on the Reel Web we cover a lot of new stories surrounding SOPA, PIPA, and especially Vimeo's stance on them. We also talk about the importance of having original content and why Hulu, Netflix, and others are pushing so hard to feature original content ...