original content Articles

Blip Studios & The Movement Towards Original Video Content Programming: Interview with Steve Woolf

Back in June, Blip.tv launched Blip Studios, getting into the original video content game and positioning themselves to work with brands, talent, and independent producers, where before, they only served as a video hosting and destination site.  With the new launch, they promoted VP of ...

Original Video Content Impacts Technology Purchasing (REPORT ANALYSIS)

A recent consumer survey by IDGTechNetwork showed that video plays a vital role in the purchasing decisions of today's electronics and technology consumers. But it's not just standard video advertising that we are talking about. They look for a variety of content that will help ...

YouTube Unleashes Original Channels Initiative in Japan

YouTube has launched original channels in Japan, according to the YouTube Japan Blog (you'll need Google Translate, and then you'll need to sort of be able to translate what Google translate says).  Apparently, YouTube has struck a deal with 13 different producers, including established channels ...

How to Copyright Your Video Content Online & Protect Ownership [Creator's Tip #65]

Being that most of us are career marketers or video professionals, copyright protection, ownership, trademarks, fair-use and other legal matters that relate to the internet can be a bit confusing to understand.  How should one go about copyright protecting video content for the web?  How ...

YouTube Invests Another $200M into Original Channels Initiative: Some Will Stay, Many Will Go

This has been the year of the YouTube original channel, and as we approach 2013 some of those original channels will be receiving additional funding.  And many will not.  30-40% of the original lineup will get the second round and will be notified in the ...

Weekly Online Video News Round Up - Birthday Edition!

Happy Birthday Mark! And, since it's Saturday, Happy Birthday, to me, happy birthday, to me, happy birthday dear Christophor (boom cha) happy birthday to me! Alright, enough tomfoolery, I'm going to eat cake with my coffee, you go catch up on this week in online ...

High Quality Web Series Continue with Hulu's 'The Booth at the End' Season 2 Premiere

Last year, we discussed The Booth at the End, a show that went through some unusual distribution channels and then ended up premiering in the US on Hulu.  The show, created by Christopher Kubasik and starring character actor Xander Berkeley, illustrated that there was room ...

Twitter Considers Original Web Series, YouTube Redesigns Homepage, 2012 Streaming Olympics, & More [Reel Web #50]

This week's Reel Web covers a ton of information from YouTube's home page redesign, new analytic tools and b-roll videos from YouTube videos, to the ongoing debate between short form content and long form content, how you can watch the Olympics without cable and more. Twitter to Provide Original Content ...

Top Lessons Learned in Marketing Video Across Social Networks and What Works for Me!

Promoting video via social media can seem like an easy option – after all, it’s free, easy to use, and gets you an immediate audience of millions, right? Well, in my experience, if you do it properly, it’s hard, continuous work, but can prove rewarding. ...

Why YouTube Marketplace May Frustrate Everyone and Tons of YouTube Updates [Reel Web #47]

On today's Reel Web we talk about the new YouTube Marketplace and what that might mean for creators and brands, and how you might be able to get a piece of that $200 million worth of marketing budget.  We also talk about YouTube's search for ...

Hulu Heads to Traditional TV with Kevin Smith's "Spoilers" Airing in Canada

It's not the first time that a web series has jumped from IPTV to broadcast or cable, and I doubt it will be the last. The interesting thing in this deal, is that it's Hulu's original show. Other shows were more independent, like "Sanctuary" which ...

Blip Introduces Blip Studios, Signs Exclusive Web Content Talent

Blip, an independently-run video destination, announced the creation of Blip Studios today.  In a move that is becoming more and more common among video networks, Blip has entered the fray of producing their own web shows.  The creation of the new studio will help web ...

Making Your Online Video Pop - My Top Tips for Web Series

I write a lot about research and trends and some technical aspects of online video. I hardly ever, really, get to talk about the content of the video that I watch and why I watch it. So I've compiled a list of things I think ...

The Weekly Online Video News Roundup - The Return Edition

Welcome back ladies and gents to the newly resurrected weekly online video industry news roundup where we compile all the stuff that was interesting, but didn't quite make our coverage here at ReelSEO. So grab that mug of coffee, throw your feet up and flick ...

Hulu Dilutes Standard TV Content with New, Original and Exclusive Content

Hulu is making a big splash this summer with a fairly large investment in original online video series showing that it is just as important to their business model as TV content is. It has to make you wonder what kind of meetings are going ...