Orabrush Articles

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The Weekly Online Video News Round Up – The ‘Even More YouTube News’ Edition

The Weekly Online Video News Round Up   The Even More YouTube News Edition

Just over a week ago, YouTube completely and radically changed their layout and overall site design. But if you thought the big changes and announcements were done for a while, you were wrong, because YouTube spent this week pushing out several more changes like a …

How to Get Legal Permission For Shooting Video: The Orabrush YouTube Marketing Story – Part 4 of 4

How to Get Legal Permission For Shooting Video: The Orabrush YouTube Marketing Story – Part 4 of 4

In this finale segment on the Orabrush YouTube marketing story, I again interviewed Orabrush CMO Jeff Harmon to talk about how his company has managed to get legally-binding permissions for shooting people and locations featured in their YouTube videos, without it slowing down your production …

How To Measure Social ROI With Video: The Orabrush YouTube Marketing Story – Part 3 of 4

How To Measure Social ROI With Video: The Orabrush YouTube Marketing Story – Part 3 of 4

In Part 3 of our series on the Orabrush YouTube marketing story, I interviewed Orabrush Spokesperson Austin Craig to talk about how his company measures success with their video marketing strategy through ascribing values to the social activity around those videos – which we refer …

How to Be a Web Video Spokesperson: The Orabrush YouTube Marketing Story – Part 2 of 4

How to Be a Web Video Spokesperson: The Orabrush YouTube Marketing Story   Part 2 of 4

In Part 2 of our series on the Orabrush YouTube marketing story, I interviewed Orabrush Spokesperson Austin Craig to talk about how he became the company's spokesperson for their highly popular YouTube channel. (You can read Part 1 here). Austin shares several tips for others …

Screw Viral Videos! The Orabrush YouTube Marketing Story – Part 1 of 4

Screw Viral Videos! The Orabrush YouTube Marketing Story   Part 1 of 4

I interviewed Orabrush's Chief Marketing Officer Jeff Harmon, to talk about how they used YouTube to sell over a million units of their tongue cleaner and sign major deals with big box stores, and why they say you have to "screw viral videos" if you …

YouTube Gives Options For YouTube Channel Layouts – The Reel Web #14

YouTube Gives Options For YouTube Channel Layouts   The Reel Web #14

This week our look at the Reel Web includes several news stories about online video, including the new channel layout that YouTube is playing it. There's several options to layout your channel as a Creator, Network, Blogger, or Everything. There's also changes to YouTube's Analytics …

See Mark Robertson & Greg Jarboe Together On YouTube Marketing At SES Chicago

See Mark Robertson & Greg Jarboe Together On YouTube Marketing At SES Chicago

SES Chicago is almost upon us–November 14-18–and it's sure to be another amazing show. But if you somehow haven't quite made up your mind to go, I thought I'd give you a little extra motivation. You see, our founder, Mark Robertson, and frequent contributing author, Greg …

GoAnimate Lets Video Marketers Create Political Humor, Satire, and Entertainment

GoAnimate Lets Video Marketers Create Political Humor, Satire, and Entertainment

In response to the current election environment and just in time for the big GOP Debate on CNN (October 18), GoAnimate today released 20 unique (and amazingly accurate) animated character depictions of all the major political players in the Presidential race.  This includes eight of …

YouTube’s Own Marketing Advice For Retailers: Create Content, Not Commercials

YouTubes Own Marketing Advice For Retailers: Create Content, Not Commercials

Online video is massive in its reach and scale with 6.9 billion videos viewed monthly in the U.S. in July and August of this year, and it's quickly growing into a major component of what people do online or how they consume information and entertainment. …

B2B Case Study Orabrush Tells YouTube Success Story To Walmart

B2B Case Study Orabrush Tells YouTube Success Story To Walmart

I often use the Orabrush case study when I teach the Digital Marketing and Social Media Marketing courses in the Rutgers Mini-MBA Program.  The Orabrush success story illustrates how a small business in Salt Lake City used a YouTube channel to sell over 1 million …

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