optimize Articles

Optimize magazine published its last issue in June 2007. Optimize’s peer-based business leadership content for CIOs is now incorporated into the pages of InformationWeek. Optimize’s was a magazine whose intended reader was a corporate officer; according to BPA International (as cited in “Media Kit 2004″ listed in the “References” section), seventy per cent of Optimize’s readers were Chief Information Officers, Chief Technology Officers, or Vice Presid...

How to Create YouTube Advertising that Makes the Cash Register Ring

How to Create YouTube Advertising that Makes the Cash Register Ring

What will Greg Jarboe be talking about at the Reel Summit taking place later this month? Well, how to create advertising that makes that cash register ring, using the teachings of David Ogilvy, who literally wrote the book on advertising.

Optimizing Your Social Links and Avatar on Your YouTube Channel [Creator's Tip #97]

Optimizing Your Social Links and Avatar on Your YouTube Channel [Creators Tip #97]

If you’re simply asking the viewers of your YouTube channel to come visit your Facebook page, or your Twitter, then your social media calls-to-action could use some improvement . Also, you might want to pay a little more attention to that avatar, buddy.

The Value Proposition of a Video-Newsletter Program

The Value Proposition of a Video Newsletter Program

Properly optimized and posted video-newsletters keep today’s video-oriented customers updated while providing solid SEO benefits for small and local businesses. What kind of tentacles can a video-newsletter use to reach out?

Fenway Sports Management’s YouTube Channels: ‘162 Chances to Restore the Faith’

Fenway Sports Management’s YouTube Channels: ‘162 Chances to Restore the Faith’

There are quite a few important steps a YouTube sports channel should take when uploading content. For instance, did you know that sports are a global phenomenon and should be maximized for overseas viewing? And that there should never be an off-season? Part 2 of the series.

You Can Observe a Lot by Watching Movie Trailers

You Can Observe a Lot by Watching Movie Trailers

What can we learn from movie trailers wen it comes to video marketing on YouTube? Considering that many movie trailers have created extraordinary buzz on YouTube over the years, learning how they market themselves can be an effective strategy for any video content creator.

5 Ways To Use Pinterest For Effective Video Marketing

5 Ways To Use Pinterest For Effective Video Marketing

Pinterest – even the most reluctant social media participant can't have failed to have noticed its impact over the past 12 months. However, you'd be wrong if you continued to buy into the misconception that it's just all pictures of wedding plans and cupcake designs. …

How to Optimize For The New YouTube Design [Creator's Tip #69]

How to Optimize For The New YouTube Design [Creators Tip #69]

As everyone should aware by now, YouTube underwent a redesign last week with changes to the home page, channels, watch page, search results, and more. Essentially, the whole site was relaunched with a new design that appears to be geared more towards engagement. For this week's …

The Weekly Online Video News Round Up – The 128,000 Foot Edition

The Weekly Online Video News Round Up   The 128,000 Foot Edition

Over the weekend some teams won, some teams lost, some teams finally lived to my expectations. However, that's all sports and we have to get on to talking about the online video news. A big thing this week is Providence Equity Partners selling their 10% …

YouTube’s Changes Search Algorithm to Rank Videos Based on Time-Watched

YouTubes Changes Search Algorithm to Rank Videos Based on Time Watched

We all knew that YouTube was trying to get people to stay around on the site longer, and they were putting less emphasis on views with all the housecleaning a few months ago.  Several creators cried foul on the new YouTube, which saw their subscriber …

The Next Frontiers for SEO and Online Video – Interview with Performics’ Chris Keating

The Next Frontiers for SEO and Online Video   Interview with Performics Chris Keating

I recently had the chance to talk to Chris Keating, VP of SEO and Conversion Optimization at Performics.  Keating has been with the company for 7 years.  They do SEO for a couple of dozen "blue-chip" brands, including HP, Kohl's, Verizon Wireless, and RedBox.  A …

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