optimize Articles

Optimize magazine published its last issue in June 2007. Optimize’s peer-based business leadership content for CIOs is now incorporated into the pages of InformationWeek. Optimize’s was a magazine whose intended reader was a corporate officer; according to BPA International (as cited in “Media Kit 2004″ listed in the “References” section), seventy per cent of Optimize’s readers were Chief Information Officers, Chief Technology Officers, or Vice Presid...

Optimize Your YouTube Content for a Multi-Channel Strategy

Optimize Your YouTube Content for a Multi Channel Strategy

YouTube has been an online marketer and video creators dream come true. But it’s time that you move past that and stop coughing up control and revenue when you could be doing so much more with your online video campaigns. JWPlayer’s new whitepaper talks all about optimizing your YouTube channel as the spear in your online video marketing thrust that will bring more and more users to your own sites where you have control and more revenue to your pocket, where you want it.

Video SEO: Optimize your YouTube Channel For Better Search Rankings [Creator's Tip #135]

Video SEO: Optimize your YouTube Channel For Better Search Rankings [Creators Tip #135]

Did you know that your YouTube channel as a whole can rank independently from your individual videos? On this week’s Creator’s Tip, we give you three great tips to make sure your YouTube channel is as optimized as possible.

The Top Video SEO Practices Used by Marketers in 2013 [Report]

The Top Video SEO Practices Used by Marketers in 2013 [Report]

Video SEO as a marketing discipline is the foundation that ReelSEO was built upon all those years ago. Nowadays, it’s more important than ever and our new survey confirms that 7 out of 10 of you think so too. Read more in our 2013 Video Marketing Trends Report.

Programmatic Video Ad Buying: A Nuts and Bolts Guide

Programmatic Video Ad Buying: A Nuts and Bolts Guide

Programmatic video ad buying is changing the face of video advertising, as we see automated systems make the media buying decisions rather than individuals. Still confused? Read our handy nuts and bolts guide and find out the benefits for ad buyers and publishers.

Cooking Up Awesome Video Strategies with uStudio [Case Study]

Cooking Up Awesome Video Strategies with uStudio [Case Study]

Part 2 of our panel at the ReelSEO Video Marketing Summit was “Reel Case Studies – The Anatomy of Successful Video Marketing.” Jen Grogono of uStudio gives us the case of Hilah Cooking, and the five “P’s” of video marketing that they followed to success.

Quick Video Tips from Experts at the ReelSEO Video Marketing Summit [Creator's Tip #105]

Quick Video Tips from Experts at the ReelSEO Video Marketing Summit [Creators Tip #105]

At the ReelSEO Video Marketing Summit, we asked some of the experts, who just-so-happened to be walking around, what kind of tips they would give to creators when they’re launching their videos. Suzie Reider, Jim Louderback, and many more offer their thoughts.

How the Top 100 Brands Use YouTube for Marketing

How the Top 100 Brands Use YouTube for Marketing

Pixability just did a report on the top 100 brands and how they use YouTube. These brands have a “YouTube Creator Playbook” mentality when it comes to publishing content, using the proper SEO, implementing strong social media practices, and more.

Tips to Unlock the Power of YouTube for Brands

Tips to Unlock the Power of YouTube for Brands

How do you optimize your presence on YouTube? Here are a few tips and tricks that will get you going in the right direction. Great content requires great analytics so that you can uniquely position your videos in the right places at the right times.

Fullscreen Announces Creator Platform for Better Analytics, Apps for Discovery

Fullscreen Announces Creator Platform for Better Analytics, Apps for Discovery

Fullscreen just launched the Fullscreen Creator Platform, which will give their members a ton of new features, including better analytics, a better idea of your video and channel’s earnings, how your videos are performing, and better interaction between other creators.

Does YouTube “Push” Certain Channels, Or Do They Help Those Who Can Help Themselves?

Does YouTube Push Certain Channels, Or Do They Help Those Who Can Help Themselves?

Does YouTube push channels they “favor” for some sort of arcane reason? Well, kind of. It’s pretty clear that they push channels that help themselves, despite what the conspiracy theorists might want to say about it. You have to show some proficiency yourself before YouTube’s discovery kicks in.

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