optimize Articles

Optimize magazine published its last issue in June 2007. Optimize’s peer-based business leadership content for CIOs is now incorporated into the pages of InformationWeek. Optimize’s was a magazine whose intended reader was a corporate officer; according to BPA International (as cited in “Media Kit 2004″ listed in the “References” section), seventy per cent of Optimize’s readers were Chief Information Officers, Chief Technology Officers, or Vice Presid...

5 Lessons All Small Brands Can Learn About Video Marketing

5 Lessons All Small Brands Can Learn About Video Marketing

TechSmith, the software company behind Camtasia and Snagit, is a small brand working very hard to raise its profile on YouTube. It has learnt many lessons about video marketing, by implementing and testing different strategies. Read about the 5 top tips the brand has put into practice.

4 Ways Brands Can Suck Less & Reach More on YouTube

4 Ways Brands Can Suck Less & Reach More on YouTube

Do you know how many brands are in the top 100 most subscribed to channels on YouTube? Just 6! YouTube is the ultimate litmus test for brands and at the 2014 ReelSummit, YouTube expert Brendan Gahan walked us through how brands can successfully build communities on YouTube.

YouTube Creator Discovery Handbook Part 1: Watch Time and Getting Found

YouTube Creator Discovery Handbook Part 1: Watch Time and Getting Found

YouTube has released another resource, aimed at video creators and marketers who want to get the most out of the site. The new YouTube Creator Discovery Handbook is full of advice, especially for those new to video marketing. In this post, we take a look at Watch Time, and the why YouTube wants all of it’s users to be logged in.

Video Optimization, CreatorUp, and TrueView In-stream Advertising [TubeTalk #35]

Video Optimization, CreatorUp, and TrueView In stream Advertising [TubeTalk #35]

What is the best video optimization process? How can CreatorUp help you make better-performing YouTube videos? How can you use TrueView in-stream ads more effectively? We answer these questions and more this week on this week’s ReelSEO TubeTalk, the best podcast for YouTube Video Marketing Tips.

Three Ways to Optimize Your Videos for Mobile

Three Ways to Optimize Your Videos for Mobile

To get the most out of your video marketing, you need to discover where your target audience is and hang out in the spaces where they get their resources and information. Much of that audience will browse the web on mobile devices throughout their day, so you need to ensure that every video campaign you create can be viewed properly on every device size.

How to Optimize YouTube Tags and Descriptions [TubeTalk #33]

How to Optimize YouTube Tags and Descriptions [TubeTalk #33]

How do you properly tag your YouTube videos? How do you add default tags and descriptions to your YouTube channel? How do you rearrange your YouTube tags? We answer these questions and more this week on ReelSEO TubeTalk, the podcast for YouTube Video Marketing Tips.

What is the Video User Experience and How Do We Improve It?

What is the Video User Experience and How Do We Improve It?

Think about the last time you watched a video online or tried to. What prompted it? Was it just a distraction: a guilty pleasure in your Facebook feed? Or something you sought out but either couldn’t find, had to sign up for, or took too much effort? For all our advances, the typical online video experience is still somewhat random. So how do we improve it?

7 Steps to Success on YouTube from Those That Know [VidCon 2014]

7 Steps to Success on YouTube from Those That Know [VidCon 2014]

If you want to succeed in online video, whatever your goal, you need to take the extra step and go the extra mile with your content. What are those steps? We have 7 for you right here, straight from YouTubers who know what they are talking about.

Top 3 Video SEO Influencers on YouTube Right Now [Creators Tip #147]

Top 3 Video SEO Influencers on YouTube Right Now [Creators Tip #147]

In this week’s Creator’s Tip, we discuss the top three influencers for video SEO on YouTube. We confirm the three biggest factors that effect how your videos perform in the search ranking results, and what that means for the content that you are creating.

YouTube is Changing: What That Means for Brands TODAY

YouTube is Changing: What That Means for Brands TODAY

We are always on the lookout for new trends that are flying just below the radar or are hidden in plain sight, and we think we’ve just spotted some that should change the way brands launch their YouTube video campaigns. We provide you with new insights and help you successfully navigate the evolving world of online video.

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