Optimize magazine published its last issue in June 2007. Optimize’s peer-based business leadership content for CIOs is now incorporated into the pages of InformationWeek. Optimize’s was a magazine whose intended reader was a corporate officer; according to BPA International (as cited in “Media Kit 2004″ listed in the “References” section), seventy per cent of Optimize’s readers were Chief Information Officers, Chief Technology Officers, or Vice Presid...
What can we learn from movie trailers wen it comes to video marketing on YouTube? Considering that many movie trailers have created extraordinary buzz on YouTube over the years, learning how they market themselves can be an effective strategy for any video content creator.
Pinterest - even the most reluctant social media participant can't have failed to have noticed its impact over the past 12 months. However, you'd be wrong if you continued to buy into the misconception that it's just all pictures of wedding plans and cupcake designs. ...
As everyone should aware by now, YouTube underwent a redesign last week with changes to the home page, channels, watch page, search results, and more. Essentially, the whole site was relaunched with a new design that appears to be geared more towards engagement. For this week's ...
Over the weekend some teams won, some teams lost, some teams finally lived to my expectations. However, that's all sports and we have to get on to talking about the online video news. A big thing this week is Providence Equity Partners selling their 10% ...
We all knew that YouTube was trying to get people to stay around on the site longer, and they were putting less emphasis on views with all the housecleaning a few months ago. Several creators cried foul on the new YouTube, which saw their subscriber ...
I recently had the chance to talk to Chris Keating, VP of SEO and Conversion Optimization at Performics. Keating has been with the company for 7 years. They do SEO for a couple of dozen "blue-chip" brands, including HP, Kohl's, Verizon Wireless, and RedBox. A ...
So my Packers are back to even, poor Bears... That's neither here nor there really as we're here to talk about online video and not at all about football. But sometimes I just can't help myself. Anyway, the week was a busy one and there ...
Ooyala put out their Global Video Index for Q2 2012 recently and Longtail Video dropped some stats about video consumption through their products. I've been digging through the data trying to glean some interesting insights and I've got a handful for you today, video viewing ...
Invodo recently did a three month study that looked into the efficacy of the video view rate, how it applies to ecommerce and why it is an important metric. Since a lot of readers have products to sell I thought it shed some light on ...
Last Wednesday afternoon during one of the SES Talkback sessions at SES San Francisco, I coined the term “schmooze optimization.” And last Thursday morning during the keynote panel at that event, Mark Huffman, the Integrated Production Manager at Procter & Gamble, gave me a shout-out ...
Video marketers are well aware that great content can increase a brand's online reach - but what happens when search engine optimization can actually harm those marketing efforts? We asked Lee Odden, CEO of TopRank Online Marketing and author of ”Optimize: How to Attract and ...
When you think about your title, you have to realize that it’s the first thing the viewer sees when evaluating whether or not to watch your video--whether that's from a search result, or via your social network. It’s important that a title works well for ...
The Advertiser Playbook isn't much different from the Creator Playbook as it gets into this section, but for brands, it might be more important to have a nice channel layout that attracts the eye. For those of you who'd like to take a look back ...
Last month, I participated in a webinar for Liveclicker all about optimizing e-commerce video for search. I presented on both optimizing video landing pages (onsite) for search as well as SEO for YouTube. In reality, these best practices are applicable to any video strategy and not specific to e-commerce ...
The first section of the YouTube Advertiser Playbook goes over all the basics of producing your video, from pre-to-post production. In the next section, "Managing Your Videos," YouTube discusses optimizing metadata, channel design, and social involvement. Much of this is covered in the YouTube Creator Playbook as ...
List of Video Search Engines and Video Search Web Sites
Places To Find High Definition (HD) Videos Online
List of Video Sharing Web Sites and Destination Sites Like YouTube - Share Your Videos
Quick Tip: How To Get YouTube Thumbnail Images
How To Watch Banned or Blocked Youtube Videos
How To Record Skype Video – Skype Video Call Recording Tools
YouTube Preparing for Another Channel Design Overhaul
Pepsi Shows Us The Wrong Way To Fake A Viral Video
Adopting a Video Content Strategy For Your Business
H.264 Versus MPEG-4 - Video Encoding Formats Compared
