optimize Articles

Optimize magazine published its last issue in June 2007. Optimize’s peer-based business leadership content for CIOs is now incorporated into the pages of InformationWeek. Optimize’s was a magazine whose intended reader was a corporate officer; according to BPA International (as cited in “Media Kit 2004″ listed in the “References” section), seventy per cent of Optimize’s readers were Chief Information Officers, Chief Technology Officers, or Vice Presid...

What is the Video User Experience and How Do We Improve It?

What is the Video User Experience and How Do We Improve It?

Think about the last time you watched a video online or tried to. What prompted it? Was it just a distraction: a guilty pleasure in your Facebook feed? Or something you sought out but either couldn’t find, had to sign up for, or took too much effort? For all our advances, the typical online video experience is still somewhat random. So how do we improve it?

7 Steps to Success on YouTube from Those That Know [VidCon 2014]

7 Steps to Success on YouTube from Those That Know [VidCon 2014]

If you want to succeed in online video, whatever your goal, you need to take the extra step and go the extra mile with your content. What are those steps? We have 7 for you right here, straight from YouTubers who know what they are talking about.

Top 3 Video SEO Influencers on YouTube Right Now [Creators Tip #147]

Top 3 Video SEO Influencers on YouTube Right Now [Creators Tip #147]

In this week’s Creator’s Tip, we discuss the top three influencers for video SEO on YouTube. We confirm the three biggest factors that effect how your videos perform in the search ranking results, and what that means for the content that you are creating.

YouTube is Changing: What That Means for Brands TODAY

YouTube is Changing: What That Means for Brands TODAY

We are always on the lookout for new trends that are flying just below the radar or are hidden in plain sight, and we think we’ve just spotted some that should change the way brands launch their YouTube video campaigns. We provide you with new insights and help you successfully navigate the evolving world of online video.

How To Measure The Success of Your Video Campaign [Creators Tip #142]

How To Measure The Success of Your Video Campaign [Creators Tip #142]

If you want to make your videos perform well, then you have to measure their success. But there’s so much data in your YouTube Analytics that it can be hard to know where to begin. In this week’s Creator’s Tip, we look at which metrics should you look at first and how can they help you meet your video marketing objectives.

What Really Goes Into Making a Great Viral Video?

What Really Goes Into Making a Great Viral Video?

Everybody seems to want that 15 minutes of fame for their video, to capture that “lightning in a bottle” moment and monopolize water cooler conversations in offices across the country. But the question is, how do you get it?

Best Practices for Promoting Your YouTube Videos with Paid Media [Creators Tip #140]

Best Practices for Promoting Your YouTube Videos with Paid Media [Creators Tip #140]

The key to success on YouTube is not only producing great videos, but also to make sure that your target audience sees them. On this week’s Creator’s Tip, we discuss how you can do that through paid views using Google’s Adwords service. We take a look at some of the best practices you can use to optimize your content for paid advertising.

How to Tag and Track Referral Traffic from a YouTube Description Link [TUTORIAL]

How to Tag and Track Referral Traffic from a YouTube Description Link [TUTORIAL]

As part of your YouTube marketing strategy, you should always include a URL in the description to guide the viewer back to your website. This is especially important for product and service landing pages. But are you tagging and tracking those URLs? We show you how to.

How to Create Videos That People Will Love and Share [Creator's Tip #137]

How to Create Videos That People Will Love and Share [Creators Tip #137]

The new YouTube Creator Playbook for Brands is packed with invaluable information for content creators and marketers. In this weeks Creator’s Tip, we take a look at section two, which guides brands on the fundamentals of content creation and marketing.

Optimize Your YouTube Content for a Multi-Channel Strategy

Optimize Your YouTube Content for a Multi Channel Strategy

YouTube has been an online marketer and video creators dream come true. But it’s time that you move past that and stop coughing up control and revenue when you could be doing so much more with your online video campaigns. JWPlayer’s new whitepaper talks all about optimizing your YouTube channel as the spear in your online video marketing thrust that will bring more and more users to your own sites where you have control and more revenue to your pocket, where you want it.

Page 1 of 41234
↑ Top
Hello. Add your message here.