optimize

Optimize magazine published its last issue in June 2007. Optimize’s peer-based business leadership content for CIOs is now incorporated into the pages of InformationWeek. Optimize’s was a magazine whose intended reader was a corporate officer; according to BPA International (as cited in “Media Kit 2004” listed in the “References” section), seventy per cent of Optimize’s readers were Chief Information Officers, Chief Technology Officers, or Vice Presidents of information systems, while the remaining thirty per cent were “technology-involved” corporate officers. Brian Gillooly is the founding and, as of 27 March 2004, current editor-in-chief of Optimize.
The following references were retrieved from Optimize’s web site:

5 Ways to Hack the YouTube Description Box for Better Rankings 5 Killer YouTube Description Hacks 360x240

5 Ways to Hack the YouTube Description Box for Better Rankings

The YouTube description box might just be the most under-used tool in your video marketing strategy. Follow these 5 steps to make sure your description is working as effectively as possible - that will help YouTube return your video in the search results for the keywords you want to rank for.
8 Essential Ways to Keep Your Video Content Relevant 8 tips keep video relevant 360x240

8 Essential Ways to Keep Your Video Content Relevant

Video marketing can be a costly investment, and it can be disappointing to watch your video views slowly decline. So what can you do when your videos are no longer producing desired results and a favorable return on investment? Here are 8 ways to keep your videos fresh and relevant.
JJ Watt and Gatorade Teach Us 8 Lessons in Video Marketing Gatorade Sweat it to Get it End Slate 360x240

JJ Watt and Gatorade Teach Us 8 Lessons in Video Marketing

Gatorade has teamed up with NFL superstars JJ Watt, and Peyton and Eli Manning, on a new campaign that encourages students to “Sweat It to Get It” if they want to try the sports drink. We take a look at the ads and tell you 8 reasons why we love them, and why video marketers should too.
Top 9 Things I Learned From the Industry Track at VidCon 2015 DSC05538 360x240

Top 9 Things I Learned From the Industry Track at VidCon 2015

The Industry Track at VidCon 2015 was a goldmine of information for video marketers and industry professionals. We bring you the top 9 tips we took away from the two day event, including how to get the most out of Facebook native uploads.
12 Slides That Every Video Marketer Should Read Right Now Meeker 25 360x240

12 Slides That Every Video Marketer Should Read Right Now

These days, there are so many stats around video content and viewer behavior that it takes a real expert to pull out the information most valuable to video marketing teams. We take a look at 12 of the most important slides from the brand new '2015 Internet Trends Report', and give you 3 good reasons why you should read them right now.
How Teeny Tiny Videos are Generating Huge Engagement on YouTube tiny food videos youtube facebook 360x240

How Teeny Tiny Videos are Generating Huge Engagement on YouTube

Tiny cooking videos are one of the hottest food and cooking trends on YouTube right now. Viewers have a real appetite for watching steady-handed chefs create incredible gourmet treats using miniature utensils and candle-powered cookware.
How GoPro and ULTA Beauty Get Video Embedding Right gopro video embedding strategy 360x240

How GoPro and ULTA Beauty Get Video Embedding Right

We take a look at two brands - GoPro and ULTA Beauty - who have found a rewarding way of embedding YouTube videos and playlists on their sites. It's a video marketing strategy that has benefited both their websites and their YouTube channels.
How to Optimize YouTube Videos for Mobile Devices tube talk 360x240

How to Optimize YouTube Videos for Mobile Devices

Half of all YouTube traffic comes from mobile devices so what is the best way to optimize your videos for mobile? On this week's TubeTalk podcast we discuss getting the most out of your mobile traffic analytics, explain the difference between the YouTube mobile apps, and confirm which annotations work on phones and tablets.
The No Fuss Guide to Creating a Killer Vlog no fuss guide vlogging 360x240

The No Fuss Guide to Creating a Killer Vlog

Vlogging is the ideal way for the independent creator to get a foot in the door of online video. But if you are starting from scratch, the set-up and production process can seem a little overwhelming. We show you how easy no-fuss vlogging can be.
How to Optimize Email Settings for Your YouTube Channel tube talk 360x240

How-to Optimize Email Settings for Your YouTube Channel

YouTube has a number of email settings that you can optimize. Whether that's turning notifications on or off, or using email to empower fans to subscribe to your YouTube channel. We discuss these options, and more, in this week's ReelSEO TubeTalk podcast.