optimization Articles

In mathematics, statistics, empirical sciences, computer science, or management science, mathematical optimization (alternatively, optimization or mathematical programming) is the selection of a best element (with regard to some criteria) from some set of available alternatives.
In the simplest case, an optimization problem consists of maximizing or minimizing a real function by systematically choosing input values from within an allowed set and computing the value of the function. The ...

YouTube Marketing Strategies, Tactics, and Tools for Success: SMX West

YouTube Marketing Strategies, Tactics, and Tools for Success: SMX West

Over the past year, YouTube has dialed up
its efforts to help marketers with new features, tutorials, "howcasts," and other useful goodies. Jeff Martin, TouchStorm's Director of Search Marketing, joined the panel at SMX West 2011 for the session, "YouTube Tools & Techniques for Success." Jeff shared …

Google Might Value Brand Over Keyword-Rich Domain Names

Google Might Value Brand Over Keyword Rich Domain Names

Google is always changing the various signals they look at to determine a site's relevance. This is typically done in reaction to the world of SEO (particularly the black-hat variety) attempting to game one or more signals. For instance, the meta-description and meta-keyword tags don't …

The Definitive Video SEO Guide: SEO Tips & Tutorials for Video

The Definitive Video SEO Guide: SEO Tips & Tutorials for Video

The following is an index of our more popular video search engine optimization (Video SEO, VSEO, video search optimization – whatever you want to call it) tips, tutorials, guidelines, presentations, and articles about everything from distribution techniques for VSEO; to MRSS feeds and XML sitemaps …

Social Video Optimization Vs. Video Search Optimization: Which is Better?

Social Video Optimization Vs. Video Search Optimization: Which is Better?

With the heavy convergence of video in both search results and social media, do we now need to distinguish business strategies for optimizing video for search engines versus social media channels? Is social video optimizing just about placing videos for YouTube and social networking sites …

SEO Ranking Factors, Trends & Search Predictions for 2011

SEO Ranking Factors, Trends & Search Predictions for 2011

Bruce Clay is a name that should mean at least a little something to you if you're in the search engine optimization business. They are one of the oldest, largest, and most trusted search firms in the world. And they're using their considerable experience and …

Closed Captions Help RAMP Up Video SEO & User Engagement

Closed Captions Help RAMP Up Video SEO & User Engagement

If you've been reading ReelSEO for some time, you'll know that closed captioning for web video can be a powerful way to increase reach and an excellent way to help search engines more easily understand, and rank your web video assets.  Not only that, but …

Auto-Optimizing Video Ad Campaigns Gets a Hero in SpotXChange’s Otto

Auto Optimizing Video Ad Campaigns Gets a Hero in SpotXChanges Otto

Like Otto von Bismarck, SpotXchange's Otto wants to rule the world. Well at least the world of online video ad campaigns and I don't know that Bismarck was bent ruling anything more than the German Empire. But hey, two dudes named Otto. Sure I could …

Google Releases Templates & Web UI for Easier Google TV Site Optimization

Google Releases Templates & Web UI for Easier Google TV Site Optimization

Some time ago we put together a list of tips on formatting your sites so that they would look spiffy in Google TV. They were mostly taken from Google themselves, but now the technology giant has gone even further and have given templates that can …

Network, Learn and Succeed with Search Marketing Expo West

Network, Learn and Succeed with Search Marketing Expo West

If you're marketing via search engines online, then you need to consider attending an expo that will help you get the most of those campaigns. Search Marketing Expo (SMX) West will feature more than 60 sessions on search engine optimization (SEO), paid search advertising (PPC), …

Web Videos That Suck for Business and How to Fix Them

Web Videos That Suck for Business and How to Fix Them

Welcome to Web Videos that Suck for Business where I highlight a few web videos created for businesses and/or professionals organizations that I consider to be just plain sucky.  I also dive into why I think they suck and discuss what we can learn from them in …

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