optimization Articles

In mathematics, statistics, empirical sciences, computer science, or management science, mathematical optimization (alternatively, optimization or mathematical programming) is the selection of a best element (with regard to some criteria) from some set of available alternatives.
In the simplest case, an optimization problem consists of maximizing or minimizing a real function by systematically choosing input values from within an allowed set and computing the value of the function. The ...

Google TV Optimization Tips - Is Your Content Ready for Google TV?

Since Google TV is now all the rage and on everyone's mind I thought it might be interesting to take a look at how you as publishers and advertisers can get your products and content into the mix in an optimized way. Many believe that ...

YouTube Accounts for 13 Percent of All Mobile Data Usage

The chances are very good that, like a growing number of people, you have a smart phone.  With the rise of the iPhone and Android, there has been an explosion in the adoption of Internet-ready mobile devices.  I knew we'd reached a bit of a ...

The Sunday News Reel - External Edition - Week of 19-26 Sept, 2010

I've gone further this week and split the Sunday News Reel into two pieces. This External Edition will focus on news out in the world that we didn't write about here at ReelSEO. We'll probably never catch everything, so if we miss something, drop us ...

Facebook Fastest Growing Video Referrer, But Still Behind Search

Facebook and Twitter are the fastest-growing referrers of video on the web, according to a new report from TubeMogul.  Called "Online Video and the Media Industry," and produced in conjunction with Brightcove, it's a quarterly report, and the findings cover Q2 of 2010.

An In-Depth Look At The Impact of Google Instant On SEO and PPC - Is SEO Dead?

Last week, Google introduced a new capability to its search engine results page, a functionality called "Google Instant."  When the announcement hit, people were clamoring to chime in with respect to the effect that Google Instant might have on search engine optimization (SEO) and pay per click ...

10 Reasons Facebook Video Marketing Is Valuable for Business

ReelSEO Grant Crowell interviews Social Media Examiner's Michael Stelzner, host of Facebook Success Summit 2010 taking place live and online Oct 5th – Oct 26th, about the increasing power for businesses to do video in Facebook, along with sharing some exclusive Facebook video tactics and business success stories.

Content Marketing Strategies With Web Video and Social Media

Content marketing is a very effective way to market your brand, business or organization's products and services in a way that is engaging, relevant and welcome. The idea is to offer people bits of content that are informative, entertaining, useful and have pass-along value. You ...

E-Commerce Video SEO Snapshot Spells Huge Opportunity for Internet Retailers

We've seen a lot of research pointing to how effectively video helps increase conversion, sales and revenue for online retailers. But just how well are the online retailers doing from a search engine optimization viewpoint for that same video? Not well according to some recent ...

The Growth and Future of Video In E-Commerce: Creativity Versus Psychology

I interview Justin Foster, host of the 2010 Video Commerce Summit held in Seattle this past week. Justin talks with me about the reasons for the growth of video in e-commerce, the challenges to overcome, some key issues of discussion and debate, and projections for ...

What Does A Viral Video Cost and How Do You Make One?

When speaking of viral marketing for brands and businesses, the two questions I hear most frequently are "how much do online videos or viral videos cost?" and "what are the steps involved?" Pricing can vary depending on quite a few factors and there really is ...

Online Video Marketing Basics: Part 1 - The Case for Online Video and Why You Should Get Involved

At ReelSEO, we love video. We love making it, watching it, marketing it, and writing about it.  And we have all kinds of readers.  Some are polished experts that—quite frankly—sometimes know more than we do about a particular aspect of online video.  Some are intermediate ...

Optimizing Online Video for ROI - Making Video Accountable

The demand for video from consumers has long been identified and early adopters in the e-tailing segment, such as Zappos, have publicly announced their intention to provide video alongside tens of thousands of product offerings in the coming year. There is a developing consensus that ...

White-Hat Video SEO = Good Old-Fashioned Hard Work

In every area of the economy with potential lies the Madoff's of this world. You don't have to go far to find the "get rich quick" schemes peppered all over the internet- preaching the panacea of money making if only you send a $12 refundable ...

How To Optimize YouTube Videos - YouTube Optimization Tips

Last week I had the privilege of speaking, along with Lane Shackleton of YouTube, at the Dallas Fort Worth Search Marketing Association. The topic was YouTube - why YouTube, and how to market YouTube videos, optimize YouTube videos, and advertise video content on YouTube so ...

Video E-Commerce and Video SEO for Retailers: The EMarketer Interview

ReelSEO's Grant Crowell interviews senior eMarketer analyst Jeffrey Grau, author of the recently report, Video E-Commerce, Innovative Models Drive Sales. Jeffrey shares with Grant on how Video SEO also plays a big factor in driving e-commerce for retailers, and the importance to understanding key variables before deciding on a video e-commerce, or “vee-commerce” strategy of one's own.