optimization Articles

In mathematics, statistics, empirical sciences, computer science, or management science, mathematical optimization (alternatively, optimization or mathematical programming) is the selection of a best element (with regard to some criteria) from some set of available alternatives.
In the simplest case, an optimization problem consists of maximizing or minimizing a real function by systematically choosing input values from within an allowed set and computing the value of the function. The ...

Closed Captions Help RAMP Up Video SEO & User Engagement

If you've been reading ReelSEO for some time, you'll know that closed captioning for web video can be a powerful way to increase reach and an excellent way to help search engines more easily understand, and rank your web video assets.  Not only that, but ...

Auto-Optimizing Video Ad Campaigns Gets a Hero in SpotXChange's Otto

Like Otto von Bismarck, SpotXchange's Otto wants to rule the world. Well at least the world of online video ad campaigns and I don't know that Bismarck was bent ruling anything more than the German Empire. But hey, two dudes named Otto. Sure I could ...

Google Releases Templates & Web UI for Easier Google TV Site Optimization

Some time ago we put together a list of tips on formatting your sites so that they would look spiffy in Google TV. They were mostly taken from Google themselves, but now the technology giant has gone even further and have given templates that can ...

Network, Learn and Succeed with Search Marketing Expo West

If you're marketing via search engines online, then you need to consider attending an expo that will help you get the most of those campaigns. Search Marketing Expo (SMX) West will feature more than 60 sessions on search engine optimization (SEO), paid search advertising (PPC), ...

Web Videos That Suck for Business and How to Fix Them

Welcome to Web Videos that Suck for Business where I highlight a few web videos created for businesses and/or professionals organizations that I consider to be just plain sucky.  I also dive into why I think they suck and discuss what we can learn from them in ...

Google Buys Another Video Company, Widevine Creeps into Portfolio

Google's year-long shopping spree continues as it scoops up video technology company Widevine. This company is a digital media management platform with DRM, video optimization and other services that help to protect online digital content. Could this be the beginning of a new, more premium-content ...

Business To Business (B2B) Video Marketing Strategies

Brands and businesses have already begun to acknowledge and harness the power of online video marketing in the Business to Consumer (B2C) space. More and more success stories are emerging as marketing directors, brand managers social media managers and their agencies are beginning to grasp ...

ReelSEO Weekly Online Video News Reel – November 27, 2010 - The Cyberius Black Edition

It was a short week, you probably all stuffed yourselves with turkey and trimmings, gave thanks for a day off and girded yourselves to venture forth into the masses and fight for your right to buy Christmas gifts. Black Friday rolled past and Cyber Monday ...

What Is Website Video SEO – Is It Better Than YouTube SEO?

Grant Crowell presents on how to optimize video on your own website to perform better in Google and other search engine results pages than what YouTube and other video sharing sites can provide you with.

Video Advertising Networks – A Reel List of Video Ad Networks

We talk a lot about online video advertising, but we've never really combined all the options into one big list in the past. So, here you go, one ReelSEO Show Reel of online video advertising networks (in reverse alphabetical order so as not to show ...

The Reel Video Search Engine Optimization Secret Sauce

Want to get more views for your videos? Have you optimized your videos for the search engines? Knowing how to get your videos found via search can make a big difference in your video views. But it's something that relatively few video producers are aware ...

New Video Accessibility Law Mandates Closed Captions for TV Shows Online and More

The US Government recently finished work on the Twenty-First Century Communications and Video Accessibility Act of 2010. The thing is 74 pages long, and yes, I read through the whole blasted thing. It's mostly a lot of legal speak for "we think videos made for ...

Digital Video and The Global Village - How To Craft Your Video for International Audiences

Asia is home to 40% of the Earth's internet users and China alone has almost a third more people online than the US.  With the internet population growing at a greater rate in developing and emerging markets than in the West, the opportunities for marketers ...

The Online Video Platform Summit Returns To Streaming Media West

This 2010 Streaming Media West conference is fast approaching and the Online Video Plaform Summit will make a return this year as well. Events for the show feature a Google TV keynote from Rishi Chandra, a Keynote from Jennifer Taylor, Adobe Rich Media Solutions and ...

Learn Video SEO At Search Engine Strategies (SES) Chicago

ReelSEO's Grant Crowell will be a featured speaker on Video Search Optimization at Search Engine Strategies Chicago on October 20th, joined by fellow speakers: Greg Jarboe, author of YouTube and Video Marketing: An Hour a Day; and Google's Senior Developer Advocate Paul Carff. Grant's own presentation will be focusing on Website Video SEO – optimizing search engine results for links and traffic directly to video featured on your own Website, versus 3rd party websites like YouTube.