optimization

Cross Screen Digital Video Advertising Gets Best Results [Report] cross screen advertising

Cross Screen Digital Video Advertising Gets Best Results [Report]

Videology took a look at four big campaigns they assisted with last year that all wanted to add digital video to their ad spends in order to achieve specific goals. In the end it runs down the accomplishments and obstacles of each. Overall, an interesting read and maybe a place to start when you are planning that next ad campaign.
14 Simple But Powerful Video Marketing Tips for Your Vlog vlogging 360x240

14 Simple But Powerful Video Marketing Tips for Your Vlog

For many vloggers, it can be hard getting those first 1000+ channel views on YouTube, but here’s the good news; there are tons of ways to promote your YouTube videos and we give you 14 simple but effective tips to get you started.
Top 10 YouTube SEO Myths Creators Tip 129 Top 10 YouTube SEO Myths 360x240

Top 10 YouTube SEO Myths

There are a number of myths and bad practices regarding Video SEO on YouTube, some of them downright dangerous. On this week's Creator's Tip, we smash some of those myths and tell you why they could be doing more harm than good.
VideoLC Brings Video A/B Testing to YouTube abtest youtube1 300x240

VideoLC Brings Video A/B Testing to YouTube

A/B Testing is a simple yet powerful way to measure how your online content is performing but it's been difficult to implement this for YouTube. However, a new tool to market does just that which means that creators can confirm what is working best for them in terms of optimization.
7 Simple Video SEO Tips To Reach Your Target Audience  ReelSEOpostimage1 360x240

7 Simple Video SEO Tips To Reach Your Target Audience

With so many businesses uploading videos everyday it's easy to forget some of the basic best practices needed to give you the chance to reach your target audience. We look at some of the cornerstones of optimization which should help your video be found and then be seen.
Beyond YouTube: 7 Steps to Making Online Videos Deliver [Strategy] skull candy video strategy 360x240

Beyond YouTube: 7 Steps to Making Online Videos Deliver [Strategy]

Marketers and brands always have high hopes for their video strategy but what happens when no one visits your YouTube channel or watches that video you poured your heart and soul and budget into. We take a look at how video should be leveraged as part of a wider marketing campaign.
The Video Metrics That Matter. Hint: Its Not Views [Panel Discussion] tools metrics panel 360x240

The Video Metrics That Matter. Hint: It's Not Views [Panel Discussion]

The final panel of the ReelSEO Video Marketing Summit was "Video Metrics that Matter and Tools I Wish I’d Created." There are some really cool tools out there for brands to really interact with their community. That is, if they decide to do YouTube the right way.
Three Tips To Help Your Video Gain Traction Online traction

Three Tips To Help Your Video Gain Traction Online

How do you get your video to gain some steam once you publish it? How do you get people to care? I mean, you know it's good...but how do you get others to feel the same way? It's all about finding influencers who have the same interests as you, and learning how to talk to them.
Can Online Video Save the Newspaper Industry? Extra Extra 360x240

Can Online Video Save the Newspaper Industry?

With all the layoffs and the closures, will newspapers exist in 20 years? And if not, how will journalists make the transition to the web...with video? They'll need to find a way if the stories of newspapers' certain demise are true.
The Top Video Marketing Mistakes (and Solutions) Video Marketing Mistakes 360x240

The Top Video Marketing Mistakes (and Solutions)

As web video grows more popular and the tools for creating and uploading it become more accessible, plenty of professionals want in on the action—but they don't always know the best way to do it. See the most common mistakes the budding video marketer can make, and how to avoid making them.
The 5 Best Benefits of Real Time Video Ad Buying real time 360x240

The 5 Best Benefits of Real-Time Video Ad Buying

The benefits of buying video ad space in real time are laid out. With real-time buying set to increase 57 percent by 2014, and will make up 25 percent of the entire online video spend, it's time to learn what exactly is attractive about programmatic real-time ad buying.
The Video SEO War is Over … and YouTube Won! youtube fireworks1 360x240

The Video SEO War is Over … and YouTube Won!

When it comes to finding your videos on your own personal website in Google search, you're best off having a YouTube video embedded there, according to data discovered by Searchmetrics. This might shock you, but videos from pretty much any other source don't rank too well.