optimization Articles

In mathematics, statistics, empirical sciences, computer science, or management science, mathematical optimization (alternatively, optimization or mathematical programming) is the selection of a best element (with regard to some criteria) from some set of available alternatives.
In the simplest case, an optimization problem consists of maximizing or minimizing a real function by systematically choosing input values from within an allowed set and computing the value of the function. The ...

Ooyala & YuMe Team Up For Video Ad Management Platform

Ooyala has been steadily growing a base of happy customers with their online video management tool. They provide custom video players, video distribution, deep analytics, and also video monetization options through ad network relationships. And now, with a new just-announced partnership with YuMe, Ooyala is ...

Brightcove Moves Beyond Video With Mobile Development Platform, App Cloud

Brightcove has been a trusted provider of video hosting, distribution, and monetization for publishers and brands for several years. This morning, at their Brightcove Play 2011 conference, CEO and founder, Jeremy Allaire, unveiled a new product aimed at giving publishers the same kind of customizable ...

Social Video For Businesses: 8 Social Video Questions With Steve Garfield

We recently discussed the definition of "social video," and looked at why it's on the rise. For a closer look at how businesses can use social video, I interviewed my fellow videologist, Steve Garfield. He talks about how businesses can be successful by combining their ...

The Rise of Social Video Advertising & Why You Should Care

What exactly is "social video advertising?" Is it better than traditional online video advertising? What are the ways to optimize a social video advertising campaign? To help answer these and other questions, I enlisted the expertise of Dan Greenberg and Chris Schreiber of the social ...

Tubemogul Revamps Look, Opens Self-Serve Video Ad Platform

Remember when I said real-time video ad buying was the future. It seems that Tubemogul agrees as they've just opened a self-serve, real-time video Ad purchasing system. Damn, I love it when a plan comes together. Now they're not the only one, but they're the ...

Video Ad Spending to Increase 22% in 2011 says IAB Survey

The IAB (Interactive Advertising Bureau) recently released some survey results that they did at the end of 2010, An Inside Look at Demand Side Perceptions of Digital Video Advertising which was conducted, analyzed and prepared by Advertiser Perceptions. The survey hit up people who are ...

SpotXchange Nabs IAB Certification for Video Advertising

You Otto know by now, SpotXchange is on the rise. To help prove that point, they were among one of the first ad networks to nail down an IAB Quality Assurance Guidelines (QAG) certification. It's a self-certification process and training program that lets clients know ...

How to Easily Create Quality Closed Captions & Subtitles for YouTube Marketing

Want to increase user engagement and search engine optimization in YouTube? Then you should consider adding closed captions for YouTube videos, and the easiest way for most people to do that is simply by leveraging your own transcripts. Follow this step-by-step tutorial on how to ...

Mid-Week Online Video News Reel March 30th

It's Wednesday once again and time for me to clear out the email inbox and catch you up on some stuff that I have been tracking in the industry. Plus, it helps me keep my inbox at a manageable size and get everyone a little ...

YouTube Profitability Watch Update - 2011 to Top $2.25B?

Citi Analyst Mark Mahaney is again doing some prognosticating about the profitability of YouTube according to a new report he's due to put out today. Back in January when he did this I posted a reply that I think YouTube would hit $2B this year ...

YouTube Marketing Strategies, Tactics, and Tools for Success: SMX West

Over the past year, YouTube has dialed up
its efforts to help marketers with new features, tutorials, "howcasts," and other useful goodies. Jeff Martin, TouchStorm's Director of Search Marketing, joined the panel at SMX West 2011 for the session, "YouTube Tools & Techniques for Success." Jeff shared ...

Google Might Value Brand Over Keyword-Rich Domain Names

Google is always changing the various signals they look at to determine a site's relevance. This is typically done in reaction to the world of SEO (particularly the black-hat variety) attempting to game one or more signals. For instance, the meta-description and meta-keyword tags don't ...

The Definitive Video SEO Guide: SEO Tips & Tutorials for Video

The following is an index of our more popular video search engine optimization (Video SEO, VSEO, video search optimization - whatever you want to call it) tips, tutorials, guidelines, presentations, and articles about everything from distribution techniques for VSEO; to MRSS feeds and XML sitemaps ...

Social Video Optimization Vs. Video Search Optimization: Which is Better?

With the heavy convergence of video in both search results and social media, do we now need to distinguish business strategies for optimizing video for search engines versus social media channels? Is social video optimizing just about placing videos for YouTube and social networking sites ...

SEO Ranking Factors, Trends & Search Predictions for 2011

Bruce Clay is a name that should mean at least a little something to you if you're in the search engine optimization business. They are one of the oldest, largest, and most trusted search firms in the world. And they're using their considerable experience and ...