optimization Articles

In mathematics, statistics, empirical sciences, computer science, or management science, mathematical optimization (alternatively, optimization or mathematical programming) is the selection of a best element (with regard to some criteria) from some set of available alternatives.
In the simplest case, an optimization problem consists of maximizing or minimizing a real function by systematically choosing input values from within an allowed set and computing the value of the function. The ...

How To Easily Create Subtitles & Captions For YouTube SEO - Reel Video Producer Tips #15

Adding subtitles and captions to your videos on YouTube can greatly influence their ranking in search engines. It's one of the best search engine optimizations you can do to increase viewership, gain an audience, and give your videos more exposure. Plus, when you have transcription ...

Introducing Mixpo Frameworks For Rich, Interactive Online Video Campaigns

I just got the scoop on Mixpo's new Frameworks from Walter Harp and he tells me there's some interesting things going on with them in the near future as well. Frameworks basically offer you a set of pre-made interactive layer formats to help advertisers easily ...

How To Optimize Your YouTube Channel Page--The YouTube Creator Playbook

Your channel page on YouTube is where you can brand your videos through attractive packaging.  It creates an insular experience for your videos, one without all the distractions of suggested videos and that plain YouTube white background.  A channel page is invitation into your home ...

How To Create YouTube Playlists To Curate Content & Leverage Your Video Catalog

At the point where you have made a lot of videos, there is a point where organizing select videos into playlists becomes a great way to entice new viewers and fans alike to watch multiple entries in one sitting.  Playlists are another word for "Greatest ...

Popcorn Framework Brings Interactive Video To The People's Choice Awards

A few weeks ago, we discussed Mozilla's interactive video framework, Popcorn.js, an HTML5 application that will allow for content creators to provide context links and information to their videos.  It was test-driven with documentary films.  Now, with the support of content optimization company RAMP, and ...

See Mark Robertson & Greg Jarboe Together On YouTube Marketing At SES Chicago

SES Chicago is almost upon us--November 14-18--and it's sure to be another amazing show. But if you somehow haven't quite made up your mind to go, I thought I'd give you a little extra motivation. You see, our founder, Mark Robertson, and frequent contributing author, Greg ...

Adobe Acquires Auditude, Gets Into Video Monetization

Adobe is known for providing powerful software to produce quality videos.  Their editing software, Adobe Premiere, and special effects application, After Effects, are commonly-used programs by pros and aspiring filmmakers alike.  Now, Adobe is getting into another phase of a video's life: monetization, with the ...

How To Optimize YouTube Thumbnails To Attract Viewers - The YouTube Creator Playbook

Now it's time to get into the mind of a movie poster designer and create images for your video that are appealing to increase the chances of someone clicking on it.  Usually, you're going to watch the video and find that compelling image that sums ...

The Role Of Metadata In Video SEO, Part 2: The YouTube Creator Playbook

In Part 1 of our coverage of the YouTube Creator Playbook's metadata section, we discussed the general overview of how titles, tags, and descriptions help people find your video through YouTube's search engine.  We also talked about how good metadata isn't the main way people ...

The Role Of Metadata In Video SEO, Part 1: The YouTube Creator Playbook

One of the great mysteries among those who don't work inside Google headquarters is how a search engine decides who the cool kids are on the Internet.  The top few links you get from a search engine are also going to be the ones that ...

How to Track Your Video With YouTube Insight Analytics: The YouTube Creator Playbook

In almost every section of YouTube Creator Playbook, they have provided a tip on using the audience tracking tool, YouTube Insight (YouTube Analytics).  Insight is YouTube's massive test audience, everyone who uses YouTube is represented in these statistics.  You can figure out the basic age of your ...

Mixpo SmartVideo Helps Maximize Video Advertising Personalization & Impact

I sat down with Walter Harp, VP of Marketing, from Mixpo to talk about their new SmartVideo product. The Mixpo SmartVideo product combines interactivity with full multi-platform compatibility in what is one of the more interesting video advertising services I have seen in a while. ...

5 Video SEO Tips to Help Elizabeth Warren Beat Scott Brown

I liked Grant Crowell's article, "5 Reasons the Latest Michele Bachmann Political YouTube Video Sucks!”  And I want to get on the bandwagon by providing five video SEO tips to help consumer advocate Elizabeth Warren beat US Senator Scott Brown in Massachusetts next year.

YouTube Creator Playbook Gives Producers & Marketers A Blueprint For Success

YouTube isn't run by dummies. They know that the more their users succeed, the more they (YouTube) succeed. Throughout the years, the company has created a number of initiatives to help educate and guide users toward creating and marketing the best videos they can. The ...

What Motivates Us to Share Videos? The Psychology Behind Social Video

What is the psychological power behind what we call "social video?" How has it changed human behavior? What types of video motivates people most to share with our own social circles? Chris Schreiber, Director of Marketing for the social video advertising company, Sharethrough, shares with ...