The Industry Track at VidCon 2015 was a goldmine of information for video marketers and industry professionals. We bring you the top 9 tips we took away from the two day event, including how to get the most out of Facebook native uploads.
Video marketing series 'Through the Wringer' takes an in-depth look at a leading YouTube channel and reviews the content, programming, marketing, and audience strategy so you don't have to. This week, Adult Swim gets the Reel Wringer treatment.
'Through the Wringer' is a brand new series from VidiSEO that takes a deep-dive into the video programming and marketing strategy of major players on YouTube - from big-name brands, to top independent creators. This week, we put filmmaker Casey Neistat through the wringer, and he comes out pretty well.
'Through the Wringer' is a video marketing series that takes a deep-dive into the content, programming, marketing, and audience strategy of YouTube creators and brands. In this post, Video Creators goes through the Reel Wringer.
'Through the Wringer' is a video marketing series that takes a deep-dive into the content, programming, marketing, and audience strategy of major YouTube creators and brands. In this post, musician and vlogger WheezyWaiter goes through the Reel Wringer.
'Through the Wringer' is a new video marketing series that takes an in-depth look into the video content, promotion, and programming strategy of major players on YouTube. This week, we put entrepreneur and social media guru Gary Vaynerchuk through the wringer.
Music is one of THE most popular categories on YouTube, and the video site is a very powerful promotional tool for both amateur, and professional, musicians. Competition is fierce, but you don't have to be Taylor Swift to generate views and engagement if you follow some simple advice.
YouTube users can finally access see annotations on their mobile devices in the form of new YouTube Cards! Creators can use the Cards to add extra interactivity to their videos, and inform the viewer about other websites, videos, playlists, fundraising, fan funding, and merchandise they'd like them to see without detracting from the video they are watching.
We know that product page videos are a very effective way of engaging the potential customer, but do they really effect the bottom line when it comes to generating revenue? A new report suggests they can actually increase the average order value by as much as 50%!
The Internet is still growing at a fast pace, and video is playing a huge part of that. But, with consumers streaming more online video content than ever, ISPs are already feeling the pain of maintaining the bandwidth required. How will publishers and platforms cope with the ever growing demand for video?
A killer video description will help with video SEO and will give the viewer an outline of the content - leading to a longer watch time, and, hopefully, more engagement. But so many brands, and creators, fail to take full advantage of this feature, and therefore miss out on a huge opportunity to engage with their viewers, or optimize their YouTube watch page.
YouTube switched it's algorithm in late 2012 to focus on a new ranking factor called, "Watch Time." In this post, I take you through the history of YouTube's algorithm and ranking factors, discuss the reasoning behind why they've changed to "Watch Time," dive deep into the definition of watch-time, and highlight several best practices designed to influence and optimize for YouTube's most important ranking factor.
On this week's Creator's Tip, Jeroen "JW" Wijering, the co-founder of JWPlayer, and one of the world's leading experts on optimizing video for mobile, shares some very useful tips on how to optimize video content for on-the-move consumption.
In the latest in a line of resources aimed at arming video creators and marketers with the right tools to promote their video content, YouTube has released the Creator Discovery Handbook. We've already covered the first part of the Discovery Handbook, specifically Watch Time, and the YouTube Homepage. In this post, we'll be taking a look at what YouTube recommends about video search and discovery.