optimization Articles

In mathematics, statistics, empirical sciences, computer science, or management science, mathematical optimization (alternatively, optimization or mathematical programming) is the selection of a best element (with regard to some criteria) from some set of available alternatives.
In the simplest case, an optimization problem consists of maximizing or minimizing a real function by systematically choosing input values from within an allowed set and computing the value of the function. The ...

The Video SEO War is Over … and YouTube Won!

When it comes to finding your videos on your own personal website in Google search, you're best off having a YouTube video embedded there, according to data discovered by Searchmetrics. This might shock you, but videos from pretty much any other source don't rank too well.

How Long Should a Video Be? Long Enough to Reach a Point

How long should a video be? Well, that reminds me of a story.  Last week, I spoke at SES London 2013 at a conference session entitled, "Keys to Success with B2B Video" and during a ClickZ express clinic entitled, Optimising Video for Maximum Visibility.” I ...

Low Quality Video Caused $2.16 Billion in Damages to the Bottom Line in 2012

It's something that we all should know at this point: low quality video will turn your viewers off in a heartbeat.  And we're not talking just poor production values, we're talking buffering, slow startup time, and low resolution due to bitrate issues.  According to a ...

Schmooze Optimization 2: The Search for More B2B Video Success

Tom Sawyer said it takes a lot of friends to whitewash a fence. Hillary Rodham Clinton says it takes a village to teach a child. And YouTube is saying it takes a genuine community to build a channel.  But, if you’re a B2B marketer, then ...

HOW TO: Use Annotations to Increase YouTube Views, Rankings, and More [Creator's Tip #74]

On this week's Creator's Tip, we collaborated with Matt Ballek of VidiSEO to share with you some of the top reasons why you should be utilizing annotations regularly in your videos and to show you several tips and tricks to use YouTube's annotations effectively to increase video views, subscribers, and rankings.

How to Optimize For The New YouTube Design [Creator's Tip #69]

As everyone should aware by now, YouTube underwent a redesign last week with changes to the home page, channels, watch page, search results, and more. Essentially, the whole site was relaunched with a new design that appears to be geared more towards engagement. For this week's ...

Website Link Annotations, Creator Playbook 3.0, Foreign Language Captioning, & More... [Reel Web #68]

On this week's ReelWeb, we cover several YouTube news updates from the past week including yet another update to the Creator Playbook along with a revamped Creator's Hub, new YouTube annotation functionality that lets you link your videos to your own website, and additional foreign language ...

The Ultimate Guide to Optimizing YouTube Closed Captions for E-commerce [Step-by-Step Tutorial]

The emergence of YouTube as an e-commerce selling tool has been well documented on ReelSEO as far back as 2010 with "Video E-Commerce and Video SEO for Retailers". Many experts have blogged about using the power of YouTube to promote products and burnish brands. My ...

Unruly's Dynamic Creative Optimization Boosts Nissan's Social Video Ad Engagement 83%

Back in September, David Waterhouse, Unruly’s Head of Content, sent me a press release about his company launching a new technology called, “Dynamic Creative Optimization,” or DCO. This proprietary technology is supposed to dramatically increase a brand’s campaign performance by automatically selecting which video ad to ...

Teacher's Extra Credit - 10 Steps to Create Your Educational Channel on YouTube : The EDU Playbook

YouTube recently released a new playbook, the YouTube EDU Playbook Guide.  They are beginning to narrow down their playbooks into more specific areas.  The last one was for brands, and it was a sort of mini-Creator Playbook.  All playbooks are going to take pages from ...

The Next Frontiers for SEO and Online Video - Interview with Performics' Chris Keating

I recently had the chance to talk to Chris Keating, VP of SEO and Conversion Optimization at Performics.  Keating has been with the company for 7 years.  They do SEO for a couple of dozen "blue-chip" brands, including HP, Kohl's, Verizon Wireless, and RedBox.  A ...

4 Tips for Optimizing Your Online Video Ad Campaigns

Ooyala put out their Global Video Index for Q2 2012 recently and Longtail Video dropped some stats about video consumption through their products. I've been digging through the data trying to glean some interesting insights and I've got a handful for you today, video viewing ...

Schmooze Optimization: What it is and Why it Expands Views, Engagement, and Earnings on YouTube

Last Wednesday afternoon during one of the SES Talkback sessions at SES San Francisco, I coined the term “schmooze optimization.” And last Thursday morning during the keynote panel at that event, Mark Huffman, the Integrated Production Manager at Procter & Gamble, gave me a shout-out ...

How to Increase Video Views & Maximize Distribution via Integrated Media Channel Promotion

We've probably discussed virtually every way you can promote your video through our coverage of the YouTube Creator Playbook and the YouTube Advertiser Playbook.  But it's nice to have a list of the types of media channels you can use and break those down into ...

Video Marketers Need to See the Big Picture: Lee Odden on the New Approach to OPTIMIZE

Video marketers are well aware that great content can increase a brand's online reach - but what happens when search engine optimization can actually harm those marketing efforts? We asked Lee Odden, CEO of TopRank Online Marketing and author of ”Optimize: How to Attract and ...