Topic - Online Video & open video

How to Make Online Video Accessible to SMBs

In order for online video to become a completely viable marketing tool it needs to be accessible to all levels of business from sole proprietors all the way up to multinational corporations. There are far more SMBs than large corporations and that means there’s a larger possibility to get some new clients for the online video industry. But the question right now is, how accessible is it to small and medium businesses and how do we as an industry go about getting them involved?

Adobe Gets Serious with Open Source – Opens up that MF

Throw on your disco clothes and get down with Strobe, Adobe’s Open Source Media Framework Initiative (OSMF) which they recently released. What’s it all mean for you? Well, that’s what ReelSEO is here to tell you.

Kaltura Launches Free Open Source Online Video Platform

Kaltura has been rambling around the net for some time now but just only recently announced the launch of their full Community Edition which is a free, open source and self-hosted online video platform. This is a big day for all of those that want a do-it-yourself solution for video hosting.

Miro – Open Source Video Projects – Participatory Culture Foundation

The Participatory Culture Foundation has been hard at work building up several services that make great use of online video. As such we at ReelSEO thought it was time that we took a look at them to see how they’re doing. The PCF is a non-profit organization that wants to build a new open mass medium platform that’s simple and easy to use.

Two projects – Miro and Make Internet TV are already up and running so I’ve decided to take a look into each and let you know what they’re all about and how they’re going along.

Is Ogg Theora the Savior of Online Video?

Ogg Theora, the magical, mystical, savior of the online video movement? Tapped to be part of the Open Video Standards and set to take its position at center stage in the push for widespread online video acceptance, but is it all it can be and is it all that we need?

One Giant Leap for Online Video Advertising – Solidarity

It’s recently been said that the recession is slowing the adoption of online video for marketing purposes. But it’s not really the only reason. There are many other reasons that advertisers and marketers aren’t jumping on the bandwagon and joining the online video ‘revolution.’ Here’s my quick list of what we need to do before we can expect it to gain complete widespread acceptance like other forms of marketing and advertising.

Open Video – What is Open Source Video all about?

As 2009 unfolds, three things about online video become clear:

1.) With over 17 Billion monthly videos watched in the US alone (according to comScore) and steady month-over-month growth, video is here to stay.
2.) Video exhibits classic long-tail distribution — while YouTube remains the dominant player, video is rapidly moving from destination-sites to the rest of the web, and from Media and Entertainment into the enterprise, with millions of sites streaming video as the new mode of communication.
3.) The conversation is shifting from the technological aspects to the value aspects: not how to build a player or convert between formats but, rather, how to foster audience engagement, drive business values, increase collaboration, and monetize these billions of streams.

Recession and State of Online Video Industry Limit Adoption

More amazingly obvious research has been done by someone. This time it’s been shown that the recession is the direct cause of an emerging, not fully tested way of marketing your company and product not being rapidly adopted. I know, you’re all shocked and appalled and can’t believe it, but apparently of it’s true.

What form of marketing is it you ask? Well if we’re covering it here at ReelSEO you can bet your bottom dollar that it’s online video.

Open Video Conference – Watch the Live Coverage

Tune in, for live coverage of the Open Video Conference happening June 19-20.

Flash Video Obsolete with HTML 5? Open Video Standards

HTML 5 <video> tag  – It’s the end of the world as we know it and Flash feels fine? No, probably not. with the prophesied coming of HTML 5 and the video tag, Flash could be on the very short end of a very long stick and the new messiah for online video could take the world by storm. In fact, without some severely significant reasons to continue using it I daresay that it could go the way of the Dodo in regards to online video. I mean seriously. Within a year or so we simply won’t need it (though Microsoft will probably either drag their feet or screw up the IE adoption of HTML 5 so maybe that’s 2-3 years).

Now, let’s not just automatically write off the old bird shall we? I mean it’s got a lot of things going for it, it’s the old flame we want to keep ignited, not just a Flash in the pan. We’ve been through a lot with her and well, some of us love her. Simply put, she’s everywhere. Everyone is using it, almost everyone has the plugin installed, and nearly every internet user has some idea of what it is so even if they don’t have it installed they’re more than happy to install it.

Mark Cuban – Internet Video Growth Disappointing

Mark Cuban, entrepreneur, billionaire, Dallas Mavericks’ owner, owner of HDNet, recently said that the progress of online video is ‘disappointing.’

Dailymotion Supports Open Video Formats

Dailymotion, you know, the video entertainment site where you can share your videos on pretty much almost any topic, is now accepting Open Video formats and HTML tags.