Ooyala Articles

The Sunday News Reel – Week of 11-17 October, 2010

Hey hey! Another week in the books as we wind down summer in the Northern Hemisphere and rapidly hurtle toward lower temps and the holiday season. Here in my part of the world the leaves are falling along with the temps. So it's time once ...

The Sunday News Reel: Video Related News In Review - Sept 26 - Oct 3, 2010

Chris is taking the weekend off to catch up on some technical things (really he's just fiddling with computer hardware, playing video games and catching up on sleep) so I'm here to cover for him. This week saw a lot of talk about Apple TV ...

HTML5 Is Better Than Sliced Bread for Online Video Advertising!

A recent post over at Mediapost talked about how HTML 5 is going to completely rewrite the online video advertising landscape. I beg to differ because I, unlike many, don't buy into all the hype surrounding everything and I'm too lazy to hop on all ...

Adify Creates VAST Video Ad Network

Heh, that's one of my better titles right there. Plus, it's extremely accurate in both meanings. Adify has recently implemented a new VAST 2.0 network that spans the globe and expands their previous offerings.

The WebM VP8 BandWagon Rolls On - Who's In and Who's Not

Google announced the would open VP8 up as WebM, an open source video codec in a Matroska package with Ogg Vorbis as the audio encoder. So I thought it would be good to have a news round up of who's in, who's out and what ...

Silverlight Makes Gains, Shines On Kaltura and Ooyala

Apparently, and I find this rather shocking, Silverlight is installed on 60% of connected devices. SIXTY percent. I am guessing that is mostly because it is now coming pre-installed on Windows machines and smartphones? As a result both Kaltura and Ooyala have begun to support ...

Google Buys Episodic - You Down With O.V.P.? Yeah You Know Me!

It was big news yesterday for Noam Lovinsky, CEO and Co-founder of Episodic, with the announcement that his company has been acquired by Google. Following a day of April Fool's Day jokes, that included Brightcove had acquired Ooyala – this deal is no joke, and was actually ...

Reel Video SEO Strategies and Video SEO Best Practices Webinar

Last week, I participated in a webinar (produced by Ooyala) all about Video SEO titled, "Reel" Video SEO Strategies & Best Practices." I promised both those who attended as well as those who were unable to attend that I would provide my slides from the ...

Online Video Platform Solutions Focus On Video SEO Goodness

Validation feels good ;-)  What do I mean by this?  Well, over the past year, many of the online video platforms that we write about, have begun to focus a bit on helping their customers deploy videos that are more search engine friendly.  I imagine ...

"Reel" Video SEO Strategies and Best Practices - Free Webinar

As you all know, having videos that rank well within search engines is pretty cool and currently, at least with regard to the worlds largest search engine (Google), it is far easier to obtain a first page ranking with video thanks to Universal search.

Video Monetization Via Pay Per View - Ooyala Interview

ReelSEO's Grant Crowell conducts a video interview with Bismark Lepe, Founder and President of Products for the online video platform Ooyala, about how their solution also allows content providers to make money from their “premium” video content via their subscription models and pay-per-stream models – aka, “video for sale.”

Video Drives Search – Magical Convergence for Brand Marketers

I interviewed Geoff Ramsey, CEO an co-Founder of the Internet research firm eMarketer to ask his opinion: what has been the effect of video on the search experience and search marketing? Usually you don't expect someone the head of an major research and analytics firm ...

List of Online Video Platform APIs

As most of you know, an online video platform provides companies with video hosting and delivery services among various other features and functionality that can vary (analytics, ad networks, HD support, etc...).  Many of these online video platforms (and there are just too many right now ...

Announcing The First Ever Online Video Platform Summit

I'm pleased to announce to the ReelSEO community the Online Video Platform Summit, a new two-day single track event held in conjuction with the annual Streaming Media West Conference and Exhibition on November 18-19th in San Jose, Calif. The Online Video Platform Summit was born ...

Slimming Down In A Fat Market - Ooyala Steps Up With New Video Player

Last week, Ooyala, an online video platform that we've covered many times in the past, released a completely overhauled, "Slim" new version of their video player. The new player has been aptly named, "Swift" because it is designed to offer improved playback with a faster ...