Ooyala Articles

Long form Live Video Wins The Internet For March 2013 [Report]

A new study from Ooyala confirms that we are watching more live video content from across the broadcast networks than we are video on demand. Weekday lunchtimes and weekend evenings proved to be the most popular times to watch, with viewers of mobile video the most enthusiastic about watching long form video.

More Delicious Video Good News: Ooyala's 2012 Report

Ooyala just released their Global Video Index for 2012. No surprise here, video is being watched more and more at crazier and crazier rates, and over a wide range of devices. There is still a huge opportunity for brands to get on board and take advantage of the wave.

FREE WHITEPAPER: How Users Discover Video Content & How Recommendations Affect Monetization

Ooyala has some pretty good offerings in their online video solutions arsenal and now, they've got another one, a new video recommendations system. To help everyone get a better grip on the power of these systems, we worked together to put out a new, free ...

Length, Size, Going to Completion Matter....for Online Video Viewing by Device

It's a week of provocative openings for me I guess and no matter what anyone says, length and size do matter... especially in regards to online video. Perverts. Looking back at the Ooyala Q2 2012 Global Video Index, I found some further interesting bits and ...

4 Tips for Optimizing Your Online Video Ad Campaigns

Ooyala put out their Global Video Index for Q2 2012 recently and Longtail Video dropped some stats about video consumption through their products. I've been digging through the data trying to glean some interesting insights and I've got a handful for you today, video viewing ...

Weekly Online Video News Round Up - Don't Wear White Edition

Labor Day has come and gone. So put away those white pants, summer's over. Meanwhile, the rest of the universe chugs along at its standard pace which means, we've got news to round up and collect for you to peruse over your Saturday morning coffee ...

Memo to Candidates: Ooyala Finds Video Viewing Varies in Red States & Blue States

Ooyala issued its Q2 Global Video Index Report this morning along with some product updates. Each quarter, the company dips into its deep stores of anonymized viewing data to offer a glimpse at how people are watching online video around the world. The big news ...

Weekly Online Video News Roundup - Super Hot Summer Starts Edition

Summer roared into Wisconsin with highs in the mid-90s which, of course, meant my home office was unbearable and I had to try and escape as much as possible to cooler airs (and beverages). It's just 80 degrees in the office today so I thought ...

Long-Form Online Video Content Wins Out Across Platforms

Ooyala (yo!) put out their Global Video Index Report for Q1 2012 and it seems that long-form content is on the up, up and away route to fame and fortune. For content creators, like myself, who are working on generating new long-form content, that's awesome ...

The Weekly Online Video News Roundup - The Return Edition

Welcome back ladies and gents to the newly resurrected weekly online video industry news roundup where we compile all the stuff that was interesting, but didn't quite make our coverage here at ReelSEO. So grab that mug of coffee, throw your feet up and flick ...

Tablet Video Viewing On Fire - Ooyala Q4 2011 Video Index

I got an advance sneak peek at Ooyala's Video Index for Q4 2011, and I didn't even have to beg! Every quarter, Ooyala looks at more than one billion analytics pings a day, follows the viewing habits of over 100 million unique viers and then ...

VideoMind Predicts Top Online Video Trends Of 2012

While I've been doing some prognosticating of late, I'm not the only one, nor am I probably the most informed, so it's always interesting to see what others are predicting for the year to come. The Videomind blog over at Ooyala had some interesting things ...

Kindle Fire Early Adopters Digging Tech-Related Video

Ooyala put out a kickin new infographic I thought I would drop on you as I was just contemplating the other day what the Kindle Fire might do for online video consumption and thought it might, pardon the pun, kindle some renewed viewing.

Ooyala Helps Everyone Be Video Minded With VideoMind Video Index

That might be the most number of uses of the word video in a title by me, ever. The VideoMind Video Index is a quarterly report that will offer everyone an insight into what's going on in the world of video and, I quote,  "an ...

The Weekly Online Video News Round Up - The Future Of Online Video Edition

There's a lot of speculation on the future of online video in this week's round up, on everything from cable to Hollywood to advertising to TV. We also recap all the rest of the week's biggest stories in the world of online video, including news ...