Topic - Online Video & Ooyala
Video Drives Search – Magical Convergence for Brand Marketers
I interviewed Geoff Ramsey, CEO an co-Founder of the Internet research firm eMarketer to ask his opinion: what has been the effect of video on the search experience and search marketing? Usually you don’t expect someone the head of an major research and analytics firm to answer with the adjective of “magical,” but read the article and you can understand his enthusiasm.
List of Online Video Platform APIs
As most of you know, an online video platform provides companies with video hosting and delivery services among various other features and functionality that can vary (analytics, ad networks, HD support, etc…). Many of these online video platforms (and there are just too many right now in my opinion but that is another post entirely) offer an API (Application Programming Interface.) An API exposes the features and functions of a platform thus enabling others to seamlessly integrate core video functionality within their own applications.
Announcing the First Ever Online Video Platform Summit
I’m pleased to announce to the ReelSEO community the Online Video Platform Summit, a new two-day single track event held in conjuction with the annual Streaming Media West Conference and Exhibition on November 18-19th in San Jose, Calif. The Online Video Platform Summit was born from the success of this year’s Streaming Media East conference in New York City that had a record attendance of 3,733 attendees, up 5% from the 2008 total and the largest number in the Streaming Media conferences 11 year history.
Slimming Down in a Fat Market – Ooyala Steps up with New Video Player
Last week, Ooyala, an online video platform that we’ve covered many times in the past, released a completely overhauled, “Slim” new version of their video player. The new player has been aptly named, “Swift” because it is designed to offer improved playback with a faster loading, reduced size player. This, in addition to several other advanced features, is a major update for Ooyala customers.
Ooyala CEO Named Among Best Young Tech Entrepreneurs
Bismarck Lepe, CEO of Ooyala, a video technology company that provides an integrated platform enabling the delivery, management, and monetization of high quality video content, was listed in the under 30-year-old list of Best Young Tech Entrepreneurs of 2009 by BusinessWeek Magazine. The list is made up of the most promising startup tech companies with CEOS under 30.
eCommerce Video Comes Alive with Ooyala’s Backlot Platform
As we’ve posted many times in the past, online video has emerged as an exciting and effective new method of marketing ecommerce products and services online. Just a few weeks back, we covered some research recently released from comScore which details the benefits of utilizing online video for products in ecommerce. According to the research, the number of online shoppers who watched retail videos grew 40% in 2008 over 2007. We also know that ecommerce merchants are starting to dive into online video more aggressively; 43.3% of merchants stated that they planned to update their e-commerce sites with online video in 2009. Additionally, according to research from eMarketer, retail video viewers represented about 23% of total visitors to retail websites in October 2008, up from 17% in October 2007.
Ooyala Launches Exlusive Promotion for BrightCove Network Customers
Ooyala has launched an exclusive promotion for Brightcove customers who are affected by the announcement last week that they would be closing the “Brightcove Network.” ReelSEO has covered Ooyala in previous posts and we utilize their service for many of our videos.
Bismarck Lepe, the CEO of Ooyala told us – “We wanted to give Brightcove customers a quick and easy way to test an alternative to the BC publishing system. Video publishers can get up and running with our platform in less than 15 minutes. And because we’re waiving delivery fees through the end of the year, they can run both platforms through November and December to compare the the features and functionality.”
Ooyala Adds New Video Syndication Options – Google Video Sitemaps, Youtube, & More
Today, Ooyala released several new options for syndication and distribution of online video. With the new release today, they have added 5 syndication options for your video content: Youtube, Yahoo Video Search, Blinkx Video Search, Google Video Sitemaps, and the ability to create custom MRSS feeds to be used in other applications across the web.
Interview with Ooyala’s Lead Video Analytics Engineer
Just today, Ooyala announced a complete overhaul and new release of their online video analytics platform, Backlot Analytics.
Ooyala Launches New Online Video Analytics Suite for Backlot
As most of you know, ReelSEO.com proudly utilizes Ooyala for the majority of videos that we have released on our site (with many more to come in the future I hope). Since the launch of Backlot, Ooyala’s video platform (March 2008), they have reportedly had more than 10,000 installs with publishers in over 25 different countries.
Ooyala Video Scheduling – New Flight Time Feature
You may have noticed that I use Ooyala to power the videos on my site for the past several months. It is fast becoming one of my favorite video platforms next to blip.tv, brightcove, and a few others (granted that I have not tried every service available these days – soo many companies).
