Omniture Articles

Omniture is an online marketing and web analytics business unit owned by Adobe Systems. The Omniture Business Unit is based in Orem, Utah, with offices worldwide. It serves customers in 75 countries worldwide.
The company was founded in 1996 by Josh James and John Pestana and was backed by venture capitalists including Hummer Winblad Venture Partners, University Venture Fund, and Scale Venture Partners. During a period of rapid growth, the company was one of Inc. Magazine’s 500 fa...

Personalizing Video Analytics for Campaign Success – Interview With Omniture’s CEO Josh James

We interviewed Josh James, CEO and Co-Founder of the online analytics and business optimization firm Omniture after his keynote presentation at Search Engine Strategies Chicago, Avoiding the Chasm of "Anticipointment, and asked him, is it possible to do a video ad campaign that offers personalized, relevant …

The Brightcove Alliance Launches With More Than 90 Partners

Brightcove Inc. today announced the formation of the Brightcove Alliance, a global ecosystem of leading technology and distribution partners who have integrated with the Brightcove online video platform, as well as solution providers building customer websites and video applications using Brightcove. Through the Brightcove Alliance, …

Omniture Introduces New Video Measurement Analytics

Web measurement company Omniture launched an enhanced product that will track the activity of video and rich media. Called SiteCatalyst 14, the new version measures any technology using the Internet including Web sites, IPTV, mobile devices, cable boxes, and game boxes. "SiteCatalyst 14 has evolved …

Page 2 of 212
↑ Top