Omniture Articles

Omniture is an online marketing and web analytics business unit owned by Adobe Systems. The Omniture Business Unit is based in Orem, Utah, with offices worldwide. It serves customers in 75 countries worldwide.
The company was founded in 1996 by Josh James and John Pestana and was backed by venture capitalists including Hummer Winblad Venture Partners, University Venture Fund, and Scale Venture Partners. During a period of rapid growth, the company was one of Inc. Magazine’s 500 fa...

NCAA March Madness 2014 Wins Big With Streaming Video

NCAA March Madness 2014 Wins Big With Streaming Video

March Madness is burning up bandwidth as Turner Sports reports massive growth over last year for just three days. With Gators and Great Danes, Bearcats and Huskies battling it out, it’s no wonder they are seeing such success. After all, they’ve hit upon the streaming video trifecta…read more to find out what it’s all about!

Nielsen and comScore Row Over Patents

Nielsen and comScore Row Over Patents

Nielsen, who was previously sued by and then paid $15 million to Jupiter Media Metrix for patents regarding  the collection, analysis and reporting of information concerning computer activity is now suing comScore for pretty much the same thing. Uh oh, someone is angry over someone …

HTML5 Is Better Than Sliced Bread for Online Video Advertising!

A recent post over at Mediapost talked about how HTML 5 is going to completely rewrite the online video advertising landscape. I beg to differ because I, unlike many, don't buy into all the hype surrounding everything and I'm too lazy to hop on all …

Adobe Sees Big Money In Video Analytics

Last week, Adobe Systems, maker of the ubiquitous Flash platform underlying most web video, announced the acquisition of Omniture for $1.8 billion. While Omniture's core business is web analytics (measuring how visitors interact with your website), one of the most emphasized aspects of the acquisition …

Adobe’s Omniture Acquisition – Smart Buy or Foolish Move?

The tech world is abuzz with the news of Adobe's purchase of Omniture, the Utah-based software company.  While Omniture's core product—software that helps track how advertising is viewed—would seem to be a perfect fit for Adobe, much of the discussion surrounding the merger has centered …

Adobe Gets Serious With Open Source – Opens Up That MF

Adobe has started to take open source video serious and now has the open source media framework (osmf, strobe). Read about Adobe opens up flash media player framework

Delve Delves Into Your Pocket for Self-Service Video

Delve Networks has opened a new self-service, pay-via-credit-card billing option for their video platform aimed at business users. Now you can go from zero to online video hero in a matter of minutes.

SES San Jose 2009 Offers New Focus On Social Media and Video

The Search Engines Strategies Conference & Expo (SES for short) has got some big names lined up. It was recently announced that on 11 August,  Clickz, Google and YouTube will hold an event (no not for Christophor Rick's Birthday…though it's the same day) in conjunction with …

Wistia Embedded Video Metrics – The Video Solution for SMBs?

I review the video sharing application and project management service, Wistia, and talk with CEO Chris Savage on how they are positioning themselves as an affordable top-tier business solution for the SMB crowd.

The FeedRoom Teams With Omniture On ROI

The FeedRoom Teams With Omniture On ROI

Online video communications,  live streaming and asset management firm, The FeedRoom, has teamed up with Omniture and joined their Genesis program. This give online marketers precise video-based analytics  for marketing campaigns including accurate ROI numbers. Ominuture's SiteCatalyst has been integrated into the FeedRoom 4.0 EVP …

Page 1 of 212
↑ Top