Omniture

Omniture is an online marketing and web analytics business unit owned by Adobe Systems. The Omniture Business Unit is based in Orem, Utah, with offices worldwide. It serves customers in 75 countries worldwide.
The company was founded in 1996 by Josh James and John Pestana and was backed by venture capitalists including Hummer Winblad Venture Partners, University Venture Fund, and Scale Venture Partners. During a period of rapid growth, the company was one of Inc. Magazine’s 500 fastest-growing private companies. Omniture was listed on the NASDAQ in 2006.
Omniture bought behavioral targeting company Touch Clarity for $51.5 million. In late 2007 the company acquired web analytics company Visual Sciences, Inc. (formerly WebSideStory) for $394 million, and also purchased Offermatica for $65 million. In October, 2008 it agreed to acquire the Israeli e-commerce search solution provider Mercado for $6.5 million.
On September 15, 2009, Omniture, Inc. and Adobe Systems announced that Adobe…

streaming fire basketball

NCAA March Madness 2014 Wins Big With Streaming Video

March Madness is burning up bandwidth as Turner Sports reports massive growth over last year for just three days. With Gators and Great Danes, Bearcats and Huskies battling it out, it's no wonder they are seeing such success. After all, they've hit upon the streaming video trifecta...read more to find out what it's all about!
comscore-nielsen-gavel

Nielsen and comScore Row Over Patents

Nielsen, who was previously sued by and then paid $15 million to Jupiter Media Metrix for patents regarding  the collection, analysis and reporting of informati...

Adobe Sees Big Money In Video Analytics

Last week, Adobe Systems, maker of the ubiquitous Flash platform underlying most web video, announced the acquisition of Omniture for $1.8 billion. While Omnit...