Topic - Online Video & omniture
Adobe Sees Big Money in Video Analytics
Last week, Adobe Systems, maker of the ubiquitous Flash platform underlying most web video, announced the acquisition of Omniture for $1.8 billion. While Omniture’s core business is web analytics (measuring how visitors interact with your website), one of the most emphasized aspects of the acquisition was Omniture’s video analytics platform. Adobe CEO Shantanu Narayen stated about the acquisition:
Adobe’s Omniture Acquisition – Smart Buy Or Foolish Move?
The tech world is abuzz with the news of Adobe’s purchase of Omniture, the Utah-based software company. While Omniture’s core product—software that helps track how advertising is viewed—would seem to be a perfect fit for Adobe, much of the discussion surrounding the merger has centered around the financial aspects.
Adobe Gets Serious with Open Source – Opens up that MF
Throw on your disco clothes and get down with Strobe, Adobe’s Open Source Media Framework Initiative (OSMF) which they recently released. What’s it all mean for you? Well, that’s what ReelSEO is here to tell you.
Delve Delves into Your Pocket for Self-Service Video
Delve Networks has opened a new self-service, pay-via-credit-card billing option for their video platform aimed at business users. Now you can go from zero to online video hero in a matter of minutes.
SES San Jose 2009 Offers New Focus on Social Media & Video
The Search Engines Strategies Conference & Expo (SES for short) has got some big names lined up. It was recently announced that on 11 August, Clickz, Google and YouTube will hold an event (no not for Christophor Rick’s Birthday…though it’s the same day) in conjunction with SES that will be focused entirely on Social Media and Video Strategy.
Kristin Kovner, the Industry Marketing Manager at YouTube, posted the following on the Youtube Biz Blog,
“We’re excited to be a part of this first-time ever event. SES is one of the best places for businesses to learn about search; now that YouTube has millions of searches each day, it’s only fitting that ClickZ and SES are expanding the agenda to include a full day dedicated to video and social media.”
What? That is right, an entire day will be dedicated to Social Media and Video Strategies. Yipee. I’m going.
Wistia Embedded Video Metrics – The Video Solution for SMBs?
I review the video sharing application and project management service, Wistia, and talk with CEO Chris Savage on how they are positioning themselves as an affordable top-tier business solution for the SMB crowd.
The FeedRoom Teams With Omniture on ROI
Online video communications, live streaming and asset management firm, The FeedRoom, has teamed up with Omniture and joined their Genesis program. This give online marketers precise video-based analytics for marketing campaigns including accurate ROI numbers. Ominuture’s SiteCatalyst has been integrated into the FeedRoom 4.0 EVP (Enterprise Video Platform) to help out their clients.
Personalizing Video Analytics for Campaign Success – Interview with Omniture’s CEO Josh James
ReelSEO’s Contributing Reporter Erika Blackwell interviewed Josh James, CEO and Co-Founder of the online analytics and business optimization firm Omniture. Erika spoke with Josh after his keynote presentation at Search Engine Strategies Chicago, Avoiding the Chasm of “Anticipointment, and asked him, is it possible to do a video ad campaign that offers personalized, relevant online experience for each visitor, and how could it be tracked?
The Brightcove Alliance Launches with More Than 90 Partners
Brightcove Inc. today announced the formation of the Brightcove Alliance, a global ecosystem of leading technology and distribution partners who have integrated with the Brightcove online video platform, as well as solution providers building customer websites and video applications using Brightcove. Through the Brightcove Alliance, organizations worldwide have access to a broad range of expert partners, pre-integrated technologies and services to support online video initiatives of any size and scope in every market.
