Omniture Articles

Omniture is an online marketing and web analytics business unit owned by Adobe Systems. The Omniture Business Unit is based in Orem, Utah, with offices worldwide. It serves customers in 75 countries worldwide.
The company was founded in 1996 and was backed by venture capitalists including Hummer Winblad Venture Partners, University Venture Fund, and Scale Venture Partners. During a period of rapid growth, the company was one of Inc. Magazine’s 500 fastest-growing private companies. Omniture was listed on the NASDAQ in 2006.
Omniture bought behavioral targeting company Touch Clarity for $51.5 million. In late 2007 the company acquired web analytics company Visual Sciences, Inc. (formerly WebSideStory) for $394 million, and also purchased Offermatica for $65 million. In October, 2008 it agreed to acquire the Israeli e-commerce search solution provider Mercado for $6.5 million.
On September 15, 2009, Omniture, Inc. and Adobe Systems announced that Adobe would be acquiring Omniture for…

Nielsen and comScore Row Over Patents

Nielsen, who was previously sued by and then paid $15 million to Jupiter Media Metrix for patents regarding  the collection, analysis and reporting of information concerning computer activity is now suing comScore for pretty much the same thing. Uh oh, someone is angry over someone else's success... or are they? There was obviously something to ...

HTML5 Is Better Than Sliced Bread for Online Video Advertising!

A recent post over at Mediapost talked about how HTML 5 is going to completely rewrite the online video advertising landscape. I beg to differ because I, unlike many, don't buy into all the hype surrounding everything and I'm too lazy to hop on all the bandwagons rolling by.

Adobe Sees Big Money In Video Analytics

Last week, Adobe Systems, maker of the ubiquitous Flash platform underlying most web video, announced the acquisition of Omniture for $1.8 billion. While Omniture's core business is web analytics (measuring how visitors interact with your website), one of the most emphasized aspects of the acquisition was Omniture's video analytics platform. Adobe CEO Shantanu Narayen stated ...

Adobe's Omniture Acquisition - Smart Buy or Foolish Move?

The tech world is abuzz with the news of Adobe’s purchase of Omniture, the Utah-based software company.  While Omniture’s core product—software that helps track how advertising is viewed—would seem to be a perfect fit for Adobe, much of the discussion surrounding the merger has centered around the financial aspects.

Adobe Gets Serious With Open Source – Opens Up That MF

Adobe has started to take open source video serious and now has the open source media framework (osmf, strobe). Read about Adobe opens up flash media player framework

Delve Delves Into Your Pocket for Self-Service Video

Delve Networks has opened a new self-service, pay-via-credit-card billing option for their video platform aimed at business users. Now you can go from zero to online video hero in a matter of minutes.

SES San Jose 2009 Offers New Focus On Social Media and Video

The Search Engines Strategies Conference & Expo (SES for short) has got some big names lined up. It was recently announced that on 11 August,  Clickz, Google and YouTube will hold an event (no not for Christophor Rick's Birthday...though it's the same day) in conjunction with SES that will be focused entirely on Social Media and ...

Wistia Embedded Video Metrics – The Video Solution for SMBs?

I review the video sharing application and project management service, Wistia, and talk with CEO Chris Savage on how they are positioning themselves as an affordable top-tier business solution for the SMB crowd.

The FeedRoom Teams With Omniture On ROI

Online video communications,  live streaming and asset management firm, The FeedRoom, has teamed up with Omniture and joined their Genesis program. This give online marketers precise video-based analytics  for marketing campaigns including accurate ROI numbers. Ominuture's SiteCatalyst has been integrated into the FeedRoom 4.0 EVP (Enterprise Video Platform) to help out their clients. The FeedRoom ...

Personalizing Video Analytics for Campaign Success - Interview With Omniture's CEO Josh James

We interviewed Josh James, CEO and Co-Founder of the online analytics and business optimization firm Omniture after his keynote presentation at Search Engine Strategies Chicago, Avoiding the Chasm of "Anticipointment, and asked him, is it possible to do a video ad campaign that offers personalized, relevant online experience for each visitor, and how could it be ...

The Brightcove Alliance Launches With More Than 90 Partners

Brightcove Inc. today announced the formation of the Brightcove Alliance, a global ecosystem of leading technology and distribution partners who have integrated with the Brightcove online video platform, as well as solution providers building customer websites and video applications using Brightcove. Through the Brightcove Alliance, organizations worldwide have access to a broad range of expert ...

Omniture Introduces New Video Measurement Analytics

Web measurement company Omniture launched an enhanced product that will track the activity of video and rich media. Called SiteCatalyst 14, the new version measures any technology using the Internet including Web sites, IPTV, mobile devices, cable boxes, and game boxes. "SiteCatalyst 14 has evolved to support these new ways of doing business in the ...