olympics Articles

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Demand For Online Video Fuels Digital Revenue For Sports Programming

Demand For Online Video Fuels Digital Revenue For Sports Programming

Sports leagues are making hundreds of millions in digital revenue from paid content, ads and other revenue streams, according to a new report from eMarketer.The NFL tops the list at about $500 million in digital revenue, MLB at $450 million, the NBA at $225 million ...

The Golden Age For Consumers, But Will It Be The Dark Ages For Marketers?

The Golden Age For Consumers, But Will It Be The Dark Ages For Marketers?

The term Golden Age comes from past mythology and refers to the first in a sequence of the ages of man. Typically it's used retrospectively about a period of peace, harmony, stability and prosperity. However, last week PwC included it in their Global Entertainment and ...

Initial Viewership Numbers for CBS' Online March Madness Broadcast Are Very Impressive

There's some pretty good evidence coming out today that online viewership of the NCAA March Madness basketball tournament is up from last year—as expected. On just the first day of the tournament, Thursday of last week, there were 3 million unique visitors.  CBS was hoping ...

February 2010 Online Video Advertising Insights - Scanscout

ScanScout has begun to publish a monthly report about the online video advertising industry and what is going on in it. February was the first month they've done it for and I got my hands on the report to check it out.

Livestream Says NO To Piracy, Points Fingers At Competitors

Livestream recently let loose a seriously long-winded open letter to content and event owners seeking to find a streaming partner. In it they included a 'zero tolerance' statement about piracy and a lot of finger pointing at other major live streaming sites.

Top Internet Video Searches of 2008 From AOL and Truveo

The presidential elections dominated user searches this year, according to AOL's annual lists of top Web, mobile and video searches across more than 40 categories for 2008. But celebrities continued to be hot topics for searchers as well. The rankings are based on the people, ...

Spain's Terra Wins South American Mobile and Online Video Rights for 2010 and 2012 Olympics (paidContent.org Via Yahoo! Finance)

The long march to the 2012 Olympics continues with the announcement that Spanish web portal Terra, part of the Telefónica group, has bagged the exclusive South America mobile and online video rights to the London games as well as the 2010 Winter Games in Vancouver. ...

Visible Measures Now Tracks Viral Reach for 100 Million Videos Across More Than 150 Video Sharing Sites

Visible Measures, the independent third-party measurement firm for Internet video advertisers, publishers and viral marketers, announced that their Viral Reach Database now contains tracking data on more than 100 million unique videos. The breadth and depth of this unique data set provides Visible Measures and ...

Online Video Ad Spending Annual Growth Peaks In 2012

eMarketer has a new report available that details yearly projections for online video ad spending through 2013. The report, titled "The Video Advertising Online Report," demonstrates that although 2008 was the year of both the elections and the olympics, in another 4 years, the industry ...

Silverlight Announces H.264 Support for Online HD Video

Microsoft Silverlight has recently played a major role helping to shape some of the world's biggest events in recent months. Silverlight – Microsoft's cross-browser, cross-platform solution for delivering rich interactive applications and content experiences on the Web – helped viewers experience both the Olympic Games ...

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