olympics Articles

...

NBC Requiring Pay TV Subscriptions for Online Olympics Coverage, Erodes Olympic Values

NBC Requiring Pay TV Subscriptions for Online Olympics Coverage, Erodes Olympic Values

The Olympics are the latest victim of big money, well OK, maybe not the latest. There's been big money wrapped up in Olympic Games and their coverage for years. But this year, NBC has decided that, if you want to watch online, you need to …

Social Marketing Success for Brands: Socialbakers Shares Recipe in Time for London 2012 Olympics

Social Marketing Success for Brands: Socialbakers Shares Recipe in Time for London 2012 Olympics

Socialbakers has added YouTube to its Analytics PRO dashboard, which means that brands can now measure the effectiveness of their social marketing campaigns across three major social media networks. This includes Facebook, which had 157.0 million unique visitors in the U.S. in May 2012, according …

Online Video Marketing Essentials One-Day Workshop Next Week | London UK

Online Video Marketing Essentials One Day Workshop Next Week | London UK

I probably receive an invite from the UK and across Europe every week to discuss how I can work together with Digital Marketers in one form or another in their country. While I really value these contacts and discussions, the demands of running such an …

The Top 20 Global Online Video Ad Campaigns For May 2012

The Top 20 Global Online Video Ad Campaigns For May 2012

The supposed ‘Summer of Sport’ has not yet begun, but already brands are seizing on the opportunity to amplify their presence online. Three of the top 10 ads in May’s Global Ads Chart, powered by social video platform Unruly, revolve around the upcoming London Summer …

The Most Shared Branded Online Video Ads For April 2012

The Most Shared Branded Online Video Ads For April 2012

Think nothing interesting ever happens in Belgium? Think again. TNT's Dramatic Surprise, filmed in a sleepy Belgian town to promote the launch of TV channel TNT, soared up Unruly’s Global Ads Chart last month.  Not only did it take top spot during April, but it has …

2012 London Olympics to be Largest In-Stream Video Advertising Event Ever?

2012 London Olympics to be Largest In Stream Video Advertising Event Ever?

Yes, even the Olympics is getting in on the live streaming action this year. Now, no matter where you are or what timezone you're in you'll be able to catch you favorite Olympic events either live or on-demand.

YouTube Sends Envoys, Plays and Money to Push Video Advertising

YouTube Sends Envoys, Plays and Money to Push Video Advertising

This morning, Baljeet Singh, YouTube group product manager, introduced a number of new products, resources, and tools aimed at helping “even more businesses play big with video.”  In other words, YouTube is sending envoys, plays and money to boost video advertising via Google AdWords for video. …

Social Video Works – The 2011 Social Video Advertising Report From Visible Measures

Social Video Works   The 2011 Social Video Advertising Report From Visible Measures

Today Visible Measures is releasing The 2011 Social Video Advertising Report, an annual review of how well social video advertising is performing as a whole. And as a whole, it's doing very, very well. Over 500 branded social video campaigns gained more than a million …

The First Original Netflix Series Will Be Lilyhammer, Not House Of Cards

The First Original Netflix Series Will Be Lilyhammer, Not House Of Cards

Way back a long time ago–something around 9 months ago–we learned that Netflix had outbid everyone for the rights to a new series called House Of Cards. Starring Kevin Spacy, House Of Cards is an American remake of a successful British show. Nearly every major …

Kardashians Invade Online Video – Kourtney Kardashian Web Series On The Way

Kardashians Invade Online Video   Kourtney Kardashian Web Series On The Way

Kardashian! Now that I have your attention, there's a new Kourtney Kardashian web series on the way. Yes, Kourtney Kardashian is appearing in a new web series for E Online! called Kourtney's Mommy Blog.  If you can't get enough of the Kardashian family, or saying the …

↑ Top