OK Go Articles

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Ad Age Curates YouTube Homepage, Spotlights Best Viral Ads

YouTube likes to allow guest "curators" for their home page spotlight section, and today is my favorite choice for the honor by far:  Ad Age.

Goal Setting Is Step #1 In Creating Viral Videos That Convert

I have been thinking a lot about this topic ever since I read about how poor the sales have been for OK Go following the band's latest viral video hit, the music video for "This Too Shall Pass.”  You could argue that their original hit, …

YouTube’s Musicians Wanted Opens Partner Program To Unsigned Artists

YouTube has announced a new program at the South By Southwest festival in Austin, TX, designed for aspiring musicians.  Called "Musicians Wanted," the program is intended to lure more up-and-coming bands and musicians to YouTube for their video distribution needs by offering some of the same …

Rube Goldberg, Slow-Motion and Legos – Viral Video Round Up

This has been one of the busier weeks for viral video that I can remember… at least in terms of the sheer volume of buzzed-about vids.  Let's jump right into our look at three of the best, breaking them down to find their recipe for …

Viral Video Marketing Round Up – Lessons From This Week’s Viral Video Successes – 1/22/2010

The viral landscape is a very fluid, breathing sort of thing. That's why we publish this column on a (mostly) weekly basis… because there are always fresh examples of viral success.  Let's take a look at what's gone viral this week in the world of …

Exploring The Complex Relationship Between Links and Views

For those of you who are not aware, SEOmoz—one of the SEO consulting industry's leaders—has their own index of the web.  Unlike Google's index, the one at SEOmoz, called Linkscape, is after information about links.  Rand Fishkin and his team spent months developing the index, …

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