OK Go Articles

The Top Viral Video Marketing Lessons Learned From 2010

2010 was a spectacular year for viral video, as more people than ever uploaded, watched, and shared videos online. While it's virtually impossible to know what innovative videos await us in 2011, we can find some clues in a trip down memory lane. What can we learn from the year in viral video that might give us an edge in the year ahead?

OK Go – Band, Videographers or Transmedia Geniuses? – Interview with Tim Nordwind Part II

The interview with Tim was only about a half hour, but there was so much information to pull out of it I figured it would be better appreciated it if were split into two pieces. Plus, each piece is about a thousand words and that's ...

The Week's Best Viral Videos & Marketing Lessons - 12/17/2010

Every Friday I try to round up some of what I consider to be the best viral video successes of the week to share with you.  Some of you will watch for fun--for a nice end-of-the-week entertainment break before diving back into the workload.  Some ...

Interview with Tim Nordwind of OK Go - Band, Videographers or Transmedia Geniuses? - Part I

I was very fortunate to manage an interview with Tim Nordwind from the artistic collective known as OK Go (Part 2 Here). Alright, many of us know them as a music band, some of us know them for their viral videos. As far as Tim ...

The Year's Top 10 Most-Watched YouTube Videos & Viral Clips

Last week we talked about Google's Zeitgeist presentation, which details the 2010 year in search behavior around the world, and now little brother is getting in on the year-end action.  YouTube has released a report on the most-watched videos of the year, and it's quite ...

ReelSEO Weekly Web Video Industry Newsreel - 11 Dec 2010 - The Prague Edition

So, I'm in Prague, which isn't all that big of a deal as I live about 100km from it. For you what it really means is that this is going to be short, sweet and to the point. What it means for me is that ...

OK Go Takes "Think Outside The Box" To Ridiculous Heights With Last Leaf

Pop quiz:  How many viral video creators are so good at what they do, and so popular, that every single video release garners widespread media attention and goes viral?  Answer:  I can only think of one, and it's the band OK Go. Every time OK ...

Viral Video Lessons Round Up - Dogs, Dogs, and Other Animals

Online video is changing all the time, as are the tastes of the online video-viewing public.  We're a fickle lot, quick to grow bored of trends and always on the lookout for something fresh.  However, some genres of viral video have stood the test of ...

Open Video Conference To Shine Again On New York City

Lights, camera, Action! ReelSEO is a proud media partner of the Open Video Conference. Set for 1-2, October 2010, the conference will highlight industry leaders from business, academia, art and activism, bringing them together to discuss technical and creative innovation in the online video space.

OK Go Vs. Animal - Too Much Awesomeness In One Video

So the Webby Awards were a week or so ago, and two of my favorite viral video creators faced off in an epic staring contest.  OK Go versus Animal from the Muppets.  Two of the top creators of viral smash hits in a staring contest—the ...

Viral Video Round Up - Time Manipulation, Candles, and Reunited Soldiers

We're back with another look at some of the week's biggest viral hits.  As always, we're hoping to learn a little something—some nugget of insight—by reverse engineering what ingredients helped each example video go viral.  This week we have a heartstrings-tugging video, another music video ...

Motionbox Pro, Video Platform Review - Simple, Affordable and Simple

Motionbox, which is sort of an odd name though I guess it's motion (moving pictures) in a box (video player) and makes sense, is an online video sharing platform that allows you to upload, edit video and even share both online and offline. Let's take ...

Ad Age Curates YouTube Homepage, Spotlights Best Viral Ads

YouTube likes to allow guest "curators" for their home page spotlight section, and today is my favorite choice for the honor by far:  Ad Age.

Goal Setting Is Step #1 In Creating Viral Videos That Convert

I have been thinking a lot about this topic ever since I read about how poor the sales have been for OK Go following the band's latest viral video hit, the music video for "This Too Shall Pass.”  You could argue that their original hit, ...

YouTube's Musicians Wanted Opens Partner Program To Unsigned Artists

YouTube has announced a new program at the South By Southwest festival in Austin, TX, designed for aspiring musicians.  Called "Musicians Wanted," the program is intended to lure more up-and-coming bands and musicians to YouTube for their video distribution needs by offering some of the same ...