OK Go Articles

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The Muppets Movie Can’t Get Here Soon Enough

The Muppets Movie Cant Get Here Soon Enough

If the new Muppets movie, opening Thanksgiving, is anywhere close to the viral marketing campaign that Disney has been putting out for the movie, we're in for a fantastic holiday.  Earlier we mentioned the Muppets clash with OK Go, a fun music video that served …

The Weekly Online Video News Round Up – Streaming Internet TV Edition

The Weekly Online Video News Round Up   Streaming Internet TV Edition

It was another huge week for online video news, with final bids for Hulu being turned in on Friday. I'm pretty surprised we haven't seen any leaks on those bids as of yet, but it is the weekend. Expect there to be news on the …

The Social Video Blueprint, Part 7: Catalysts For Sharing

The Social Video Blueprint, Part 7: Catalysts For Sharing

As we've discussed throughout this series, social video campaigns are all about sharing. Clicks and impressions are great, but shares represent potential exponential growth, because the viewers themselves are spreading the brand's message to their friends, fans, and relatives. But why do they share? What …

Best Branded Viral Video Ad Campaign – The Muppets & OK Go

Best Branded Viral Video Ad Campaign   The Muppets & OK Go

I've written many times about my love for The Muppets. I'm right in the perfect generation to be a fan–I remember watching and loving both the TV show and the three earliest films as I grew up. And over the past year or two, the …

Nintendo Fires up 3D Video Delivery Service, OK Go to Debut New 3D Music Video

Nintendo Fires up 3D Video Delivery Service, OK Go to Debut New 3D Music Video

Alright, this is another one of those emails that came into my Gamers Daily News email address which I found extremely interesting and thought would work well here. If you're not a follower of video games then you might not know that Nintendo offers a …

The Week’s Best Viral Videos & Marketing Lessons – Fireworks & Bloopers

The Weeks Best Viral Videos & Marketing Lessons   Fireworks & Bloopers

This was an especially difficult week to group the videos together according to a common theme. While there were plenty of viral video success stories this week, it was about as diverse a bunch as I've ever seen. We have accident videos, we have animal …

Best Viral Video Marketing Ads: Sony’s Cybershot & MTV’s Stop Motion Balloons

Best Viral Video Marketing Ads: Sonys Cybershot & MTVs Stop Motion Balloons

I try to find at least one great branded viral video each week to highlight, separate from the Friday round ups, so we can have frequent examples of how some companies are doing video advertising right. This week, there were two ads that really grabbed …

IAB Releases Online Video Marketing and Advertising Best Practices Guide

IAB Releases Online Video Marketing and Advertising Best Practices Guide

The International Advertising Bureau's Video Council UK (IABUK) has just recently set forth a new set of best practices in regards to online video marketing and video advertising for 2011. Since we tend to talk a lot about those things I figured you might all …

The Top Viral Video Marketing Lessons Learned From 2010

The Top Viral Video Marketing Lessons Learned From 2010

2010 was a spectacular year for viral video, as more people than ever uploaded, watched, and shared videos online. While it’s virtually impossible to know what innovative videos await us in 2011, we can find some clues in a trip down memory lane. What can we learn from the year in viral video that might give us an edge in the year ahead?

OK Go – Band, Videographers or Transmedia Geniuses? – Interview with Tim Nordwind Part II

OK Go – Band, Videographers or Transmedia Geniuses? – Interview with Tim Nordwind Part II

The interview with Tim was only about a half hour, but there was so much information to pull out of it I figured it would be better appreciated it if were split into two pieces. Plus, each piece is about a thousand words and that's …

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