OK Go Articles

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5 Viral Video Tips We Can Learn From OK GO

5 Viral Video Tips We Can Learn From OK GO

OK Go’s music videos on YouTube have been watched more than 218 million times. Several of their videos have upwards of 20 million views, making them the masters of viral music videos. Here are 5 tips to be learned from OK Go, the superstars of music video innovation.

‘First Kiss’ Viral Video Increased Sales by 13,600%, Site Traffic by 14,000%

First Kiss Viral Video Increased Sales by 13,600%, Site Traffic by 14,000%

‘First Kiss’ has been one of the biggest viral video successes of the year so far generating 77.8 million views, 1,392,296 Facebook shares, and 68,740 Twitter shares in just 31 days. It’s set to be among the top viewed, and shared video ads of 2014 and has been a phenomenal success for the brand in terms of sales and website traffic. We talked to WREN about the video and the impact it’s had.

‘First Kiss’ Goes Super Viral, Revealed as Branded Video Ad

‘First Kiss’ Goes Super Viral, Revealed as Branded Video Ad

‘First Kiss’ has generated 27 million views in just a couple of days but how many viewers would have taken the time to watch it had they known in advance that it was in fact a video ad for a clothing company? Admittedly, a brilliant, highly-shareable one, but an ad all the same.

It Could Be You! OK Go and Saatchi Hunt For New Video Director

It Could Be You! OK Go and Saatchi Hunt For New Video Director

OK Go, arguably more famous for their innovative and ground breaking promo videos than their music, have teamed up with Saatchi & Saatchi to find an exciting new filmmaker to direct their next video. The winner is guaranteed massive exposure in this career changing competition.

Videos That Make Rube Goldberg Proud from the Great Beyond

Videos That Make Rube Goldberg Proud from the Great Beyond

Rube Goldberg died on this day (December 7) in 1970, and his legacy is that of cartoons he drew in the early part of the 20th Century starring a character known as Professor Lucifer Gorgonzola Butts, depicting inventions that would go through a convoluted series …

‘KONY 2012′ Overtakes Major Brands with Most-Viral Social Video of 2012

KONY 2012 Overtakes Major Brands with Most Viral Social Video of 2012

The 2012 Unruly Global Viral Video Ads Chart, the annual ranking of the year’s most shared video ads, was released today by Unruly Media. Although Coca-Cola, Chevrolet, P&G, Nike and Volkswagen all feature prominently in the chart, the year’s overall winner is a little-known non-profit. “Kony …

The State of Automotive Marketing in Social Video: New Report Sees Huge Opportunity for Auto Marketers

The State of Automotive Marketing in Social Video: New Report Sees Huge Opportunity for Auto Marketers

Over the summer, Unruly opened up their social video lab, looking to narrow down viral videos to scientific facts, to the point that the word "viral" has become a dirty word (although we still use it quite a bit, because well, it's still a buzzword). …

Being Realistic About YouTube Revenue: The OK Go Dilemma

Being Realistic About YouTube Revenue: The OK Go Dilemma

I recently read an article at Digital Music News that quoted the manager of OK Go as saying that the money they've seen from YouTube is like "finding change on the street."  This is an important thing for people to realize when they are hoping …

“Look Around” With The Red Hot Chili Peppers Interactive Music Video

Look Around With The Red Hot Chili Peppers Interactive Music Video

I wrote this morning about how the future of online video marketing can be glimpsed just by watching what the band OK Go is doing with video–creative, envelope-pushing, inventive, etc. Another way brands and companies are expanding the definition of what the "video experience" can …

OK Go & Chevy Bring The Future Of Video Marketing To 2012

OK Go & Chevy Bring The Future Of Video Marketing To 2012

We've written about OK Go several times here at ReelSEO. Their music videos are always viral events, due mostly to the time and care they put into them–oh, and the insane level of creativity. I've often said that it'd be endlessly entertaining just to be …

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