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In Greek mythology, Nike (Greek: Νίκη, “Victory”, pronounced [nǐːkɛː]) was a goddess who personified victory, also known as the Winged Goddess of Victory. The Roman equivalent was Victoria. Depending upon the time of various myths, she was described as the daughter of Pallas (Titan) and Styx (Water), and the sister of Kratos (Strength), Bia (Force), and Zelus (Zeal).
Nike and her siblings were close companions of Zeus, the dominant deity of the Greek pantheon. Accord...

The Top 20 Most Shared Online Video Ads For June 2014

The Top 20 Most Shared Online Video Ads For June 2014

World Cup ads predictably dominated last month’s most shared video ads. With the biggest sporting event on the planet in full swing, it’s no surprise to see almost half of the top 20 ads of the month are football-related. Just like last month, Colombian pop princess Shakira’s collaboration with yoghurt brand Activia “La La La” leads the way.

Official World Cup Sponsors Losing Out in Video Ad Social Shares

Official World Cup Sponsors Losing Out in Video Ad Social Shares

When it comes to World Cup focused video ads, nearly three-quarters of the total shares across social media networks right now are for those brands, like Activia, Samsung, and ESPN, who aren’t officially partnered with FIFA.

Best Vines of the Week: 12th June 2014

Best Vines of the Week: 12th June 2014

Ghostbusters, National Donut Day, mischievous snacks, sofa-surfing, and impressive football skills all take center-stage for this week’s round-up of the best Vines of the past seven days. Nike, ESPN, Samsung, Danio, and Sony Electronics all produced some of the best micro-videos of the week.

Nike, Samsung are Most Shared 2014 World Cup Video Ads

Nike, Samsung are Most Shared 2014 World Cup Video Ads

FIFA 2014 kicks off in a couple of weeks, and some of the world’s biggest brands are already cashing in on the attention that the soccer tournament is attracting. Nike, and Samsung top the chart of the most shared World Cup focused video ads, according to a new report from our friends at Unruly.

5 Best Branded Vines of the Week: 14th May 2014

5 Best Branded Vines of the Week: 14th May 2014

What have been the best branded Vines of the past 7 days? Our pick of the stand-outs includes Dunkin’ Donuts and its celebration of moms on Mother’s Day, Nike tricking us into seeing double, The Home Depot showing us that spring has sprung, Coca Cola and the new generation of vending machines, and Nokia reviving the classic 3310, if only for 6 seconds.

Most Viewed Video Ads on YouTube April 2014: Soccer Takeover

Most Viewed Video Ads on YouTube April 2014: Soccer Takeover

YouTube has released their Ads Leaderboard for April 2014, and for the first time we are seeing branded ads, made in collaboration with YouTube creators, receive a significant number of views. Has the penny finally dropped in relation to what actually works for a YouTube audience?

Videos Ads: Top Shared Global Brands of April 2014

Videos Ads: Top Shared Global Brands of April 2014

Nike, Google, Adidas, Evian, FIFA and Cornetto all made the list of brands whose video ads were the most shared across Twitter, Facebook, and the blogosphere in April 2014. But it’s an ad that acknowledges the hard work and sacrifice that mothers make that hits the top spot for last month.

5 Best Branded Vines of the Week: 7th May 2014

5 Best Branded Vines of the Week: 7th May 2014

What have been the stand-out branded Vines of the past 7 days? Our pick of the best include a fantastic optical illusion from Oreo, a simple but brilliant gardening tip from Lowes, encouragement to grow and then use your own herbs from The Home Depot, and a May the 4th message from Star Wars itself.

Top 500 Non-Entertainment Brands Worth 722M YouTube Views Monthly

Top 500 Non Entertainment Brands Worth 722M YouTube Views Monthly

OpenSlate put out their report on the top 500 non-entertainment brands on YouTube and some of the numbers are extremely interesting. For example, the category with the least number of brands in the list has the largest average subscribers per channel. Of course, they also have the third most subscribed to channel in the report.

Most Viewed YouTube Ads In Brazil March 2014

Most Viewed YouTube Ads In Brazil March 2014

Samsung take the first and third spots for the most viewed video ads on YouTube in Brazil last month. A trailer for the Galaxy S5 proved the most popular among viewers, with a promo for Gear 2 coming just behind. Durex take the #2 spot with their plea to #TurnOfftoTurnOn for Earth Hour.

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