Nike Articles

In Greek mythology, Nike (Greek: Νίκη, “Victory”, pronounced [nǐːkɛː]) was a goddess who personified victory, also known as the Winged Goddess of Victory. The Roman equivalent was Victoria. Depending upon the time of various myths, she was described as the daughter of Pallas (Titan) and Styx (Water), and the sister of Kratos (Strength), Bia (Force), and Zelus (Zeal).
Nike and her siblings were close companions of Zeus, the dominant deity of the Greek pantheon. Accord...

The Top 20 Social Video Ad Campaigns For January 2013: Hungry Hippos, Grizzly Bears, & Piranhas

The year is still young, but one month into 2013, the Unruly Viral Video Chart has already seen some impressive new ads. While there are some tough old veterans clinging on, the most shared ads of January are mostly fresh-faced new ads, making their mark on the ad world.

Google Beats Nike to Become Most Shared Social Video Brand of 2012

According to new data released today by Unruly Media, Google is the most successful social video brand of 2012. The technology giant’s video campaigns attracted more shares this year than any other advertiser. Thanks to the global success of campaigns such as Project Glass: One Day, ...

How Red Bull's Marketing Wings Lifted Them to Most Powerful Brand in Social Video

I have used Red Bull a couple times in the past as an example of a company that understands the nature of branded online video content quite well and it seems that I'm not the only one that has noticed, as goviral's Social Video Equity Report ...

5 Social Video Marketing Lessons Brands Can Learn From the Olympics

The battle for Olympic success was not confined to the running track, swimming pool or boxing ring. London 2012 was also a golden opportunity for brands to create spreadable video content across the social web and amplify their message at a moment when the eyes ...

Nike’s YouTube Videos Snatch Gold from Jaws of Official Olympic Advertisers

According to Demitri Kalogeropoulos of The Motley Fool Blog Network, “There are 11 multinational companies that make up the official list of worldwide sponsors to the Olympic games. And to get on this list they each pay a hefty premium for their places near the ...