Nielsen Articles

Nielsen is a lunar impact crater on the Oceanus Procellarum. It is located north-east of Montes Agricola on the western hemisphere of the Moon. To the east-southeast is the crater Wollaston.
Nielsen is a bowl-shaped formation that lies astride a small ridge that runs north-northwestwards towards the Mons Rümker. The latter is an unusual raised formation of lunar domes.
The crater is named jointly after the Danish astronomer Axel Nielsen (1902-1970) and the Danish–American physi...

BrightRoll Launches Video Impact for ROI Tracking

BrightRoll, best known for their branded video advertising network, has launched a new service called Video Impact. Video Impact is designed to measure the effectiveness of online advertising on retail sales and comes out of feedback from 150 advertising executives that BrightRoll polled in their ...

Online Testing for Video Ads Is Not Common Practice

Marketing Sherpa has released a new report talking about the testing of ads prior to placement online is fairly uncommon. If you take a look at the chart you can see that only around 33% of those using video ads online actually test the ads ...

Hulu Vs. Nielsen The War of Numbers

According to the New York Times, Hulu is angry, angry with Nielsen. ComScore, who probably doesn't even like Nielsen considering their past, sides with Hulu. Hanging in the balance are the true traffic numbers of Hulu and the reputations of all involved. The problem gets ...

Hulu Is Growing Faster Than YouTube - Online Video Usage Trends for March

According to new research released from Neilsen Online, almost 10 billion (9.6B) video streams were viewed in March of this year by an estimated 130M US web users.  This represents almost a 40% (38.8) increase year over year from March 2008 and is an increase ...

The Nielsen Company Three Screen Report Shows Video Still On The Rise

The Three Screens report from The Nielsen Company has shown once again that video watching has increased on television, Internet and mobile devices. According to the report the average American is watching more than 151 hours of television shows per month. Those who seek their ...

Neilson Study Shows More Video Ads On ABC.com "OK" With Users

The more ads the merrier on ABC.com, according to new research Disney-ABC TV Group commissioned from Nielsen Media Research. While many online video providers boast of limiting commercials to enhance the viewing experience, the Disney-Nielsen study found that doubling the ad load in a full-length ...

Waching Internet Video and Watching TV At Home Are Complementary Activities

US media research company Nielsen's new TV/Internet Convergence Panel, which electronically measures both television and Internet usage in the same homes, has found that television viewing and online video streaming are complementary activities.

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