Nielsen Articles

Nielsen is a lunar impact crater on the Oceanus Procellarum. It is located north-east of Montes Agricola on the western hemisphere of the Moon. To the east-southeast is the crater Wollaston.
Nielsen is a bowl-shaped formation that lies astride a small ridge that runs north-northwestwards towards the Mons Rümker. The latter is an unusual raised formation of lunar domes.
The crater is named jointly after the Danish astronomer Axel Nielsen (1902-1970) and the Danish–American physi...

Nielsen and comScore Row Over Patents

Nielsen and comScore Row Over Patents

Nielsen, who was previously sued by and then paid $15 million to Jupiter Media Metrix for patents regarding  the collection, analysis and reporting of information concerning computer activity is now suing comScore for pretty much the same thing. Uh oh, someone is angry over someone ...

Online Video Bolsters Television Ad Campaign Performance Says YuMe

Online Video Bolsters Television Ad Campaign Performance Says YuMe

YuMe took a wide range of data including Nielsen TV/Internet Data Fusion, which integrates Nielsen's National People Meter Panel with the Nielsen Netview panel to obtain a clear picture of cross-platform reach, along with the following: Nielsen National Television Ratings, Nielsen Monitor-Plus, and Nielsen IMS ...

VEVO Jumps Yahoo! Takes Second Place Behind Google in Video Viewers

VEVO Jumps Yahoo! Takes Second Place Behind Google in Video Viewers

comScore put out their January Video Metrix late on the 15th, after I had already compared the Nielsen January numbers to their December ones. Go figure. Anyway, looking at the report there's not a major difference so instead of going and editing that or re-comparing ...

Apples to Oranges: Nielsen Online Video Numbers vs. comScore's Video Metrix

Apples to Oranges: Nielsen Online Video Numbers vs. comScores Video Metrix

Nielsen is on the boat, or just dragging behind it like an anchor it seems, when it comes to tracking online video usage and growth. comScore has been providing us with monthly glimpses into the online video viewing scene for some time now. Nielsen is ...

YuMe Says 48% of Online Viewers Plan on Watching More Video This Year

YuMe Says 48% of Online Viewers Plan on Watching More Video This Year

YuMe just released a Whitepaper: Online Video and Television Viewing Attitudes and Behaviors, which is a really long title. But with a title that long it's bound to be a wealth of information, so I'll dive in and pull out tidbits here and there from ...

2010 Internet Television In A Nutshell and 2011 Predictions

2010 Internet Television In A Nutshell and 2011 Predictions

Some might say that 2010 was the year of Internet TV's emergence. Sure, there were a lot of things that went right for it during the year and a couple things that didn't. So let's take a look at the highlights including the new Apple ...

How Women Connect and Engage With Online Video - Nielsen Research

How Women Connect and Engage With Online Video   Nielsen Research

Nielsen did some research recently and had a webinar about how women are connecting with online video. I wasn't able to get into that webinar but I was able to download the video. I thought it curious that there would be such a massive difference ...

Nielsen Reports Mobile Video Users Rise 44 Percent

Nielsen Reports Mobile Video Users Rise 44 Percent

Is this a duh moment or what? Nielsen recently reported that mobile video is on the rise. Maybe it was only obvious to a select few of us that this was occurring, you know, those of us with smartphones include the iOSes, Androids and Blackberries ...

Nielsen adds Web-Enabled Devices to TV Tracking

Nielsen adds Web Enabled Devices to TV Tracking

Nielsen, media research company not recently deceased comic genius (RIP L.N), have changed a bit of their TV statistics tracking with changes to Internet-ready TVs. Basically, they now acknowledge their existence. Welcome to the 21st century Nielsen!

The Web Is Dead, Says Wired - But Video Is Alive and Kicking

The Web Is Dead, Says Wired   But Video Is Alive and Kicking

Today  everyone's talking about a piece in Wired Magazine entitled, "The Web Is Dead.” Naturally, they posted the story on their website, and probably in a few other dead media formats as well, like print. The article's first paragraph reveals that its headline is somewhere ...

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