Nielsen Articles

Nielsen is a lunar impact crater on the Oceanus Procellarum. It is located north-east of Montes Agricola on the western hemisphere of the Moon. To the east-southeast is the crater Wollaston.
Nielsen is a bowl-shaped formation that lies astride a small ridge that runs north-northwestwards towards the Mons Rümker. The latter is an unusual raised formation of lunar domes.
The crater is named jointly after the Danish astronomer Axel Nielsen (1902-1970) and the Danish–American physi...

Cost-Per-View Gains Traction, But Begs The Question: What is a Video View?

Cost Per View Gains Traction, But Begs The Question: What is a Video View?

SpotXchange, our friends with Otto the auto-optimizer, are expanding their offerings once again. This time they've gotten on the cost-per-view bandwagon and are launching the new format with a bit of hoopla. My major concern is, how can the industry launch a 'cost-per-view' ad format…when much …

May 2011 Nielsen vs. ComScore Online Video Numbers

May 2011 Nielsen vs. ComScore Online Video Numbers

It's time once again to take a look at the previous month's online video viewing numbers and statistics. This time, I waited until I got them from both the two major statistics firms, comScore and Nielsen, before writing anything up. It gives a clearer picture …

Nielsen Reports Video Viewing Up On All Platforms, Cord-Cutting Not Happening

Nielsen Reports Video Viewing Up On All Platforms, Cord Cutting Not Happening

So Nielsen put out the Cross-Platform Report and it shows that video viewing is up on all three screens – TV, Mobile and Internet (PC). Time-shifted video also saw a boost in the latest report as well which they stated was due to further market …

Nielsen Gives UK Cool Video Metrics Tools The US Has Had For Years

Nielsen Gives UK Cool Video Metrics Tools The US Has Had For Years

Almost four years ago, the US got the Video Census from Nielsen and NetRatings. Now, finally, the UK is getting it as well. I'm amazed it took so long because really, they spend a lot of time prone in front of video screens and I …

Cord Cutting is Reel: Online Video Advertising to the Rescue

Cord Cutting is Reel: Online Video Advertising to the Rescue

Nielsen recently reported that the number of TV's owned in the U.S. has dropped due in part to younger consumers going without paid TV (cord-cutting). Online viewing may fill in the gap though, because the CW has found that viewers stay tuned for all the …

Online Video Weekly News Reel – The Big Move Edition

Online Video Weekly News Reel   The Big Move Edition

Some of you may know that I live in the Czech Republic, but I'm an American by birth. After six years living in Europe I have decided to return to America. This has caused much happiness and an equal amount of sadness. But as a …

Nielsen Reports Majority of Online Video Viewers are Women

Nielsen Reports Majority of Online Video Viewers are Women

Now here's something extremely interesting if you put much stock in it. Nielsen, in its State of the Media Trends in TV Viewing—2011 TV Upfronts, stated that 54% of online video viewers are…female. That sort of flies in the face of what we have been …

Over 1.9 Billion Video Streams at NBA.com for 2010 Season

Over 1.9 Billion Video Streams at NBA.com for 2010 Season

The NBA has thrown wide its arms and embraced online video perhaps more than any other major sports league in America. Well, at least that we know about presently because the Los Angeles Times just ran a piece that stated the NBA streamed more than …

I’m Calling It: Web TV Series Are Officially Legitimized

Im Calling It: Web TV Series Are Officially Legitimized

Last week I wrote about the new Mortal Kombat: Legacy web series, which had just released its first episode. The director landed the gig by creating a fake trailer for a nonexistent Mortal Kombat film, which starred some recognizable Hollywood stars, and half a year …

Nielsen and comScore Continue to Disagree Dramatically in Online Video Numbers

Nielsen and comScore Continue to Disagree Dramatically in Online Video Numbers

Nielsen and comScore will never see eye-to-eye and that goes doubly for the numbers they report. While comScore said some 174 million Americans viewed online video last month, Nielsen states it's only 144.2 million, or billion if you were to take their chart at face …

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