Nielsen Articles

Nielsen is a lunar impact crater on the Oceanus Procellarum. It is located north-east of Montes Agricola on the western hemisphere of the Moon. To the east-southeast is the crater Wollaston.
Nielsen is a bowl-shaped formation that lies astride a small ridge that runs north-northwestwards towards the Mons Rümker. The latter is an unusual raised formation of lunar domes.
The crater is named jointly after the Danish astronomer Axel Nielsen (1902-1970) and the Danish–American physi...

Nielsen Online Video Metrics Will Measure Ratings For Advertisers With VideoHub Deal

Nielsen Online Video Metrics Will Measure Ratings For Advertisers With VideoHub Deal

We all knew this would have to happen sooner or later.  With online video revenue tripling this year, and YouTube looking to jump from hundreds of thousands of advertisers to millions, online video advertising is about to hit a mesmerizing level.  Now, advertisers who were ...

CBS Live Stream of LSU-Alabama Game Breaks College Football Record

CBS Live Stream of LSU Alabama Game Breaks College Football Record

As expected, CBS saw the college football record broken for an online/mobile audience during Saturday's LSU-Alabama showdown.  Over 200,000 watched the game via the website and CBS Sports Mobile, which considering that the network was seeing numbers "hovering just under six figures" means they more ...

Can Social Media Save TV Shows - Social TV & The New Media Minute

Can Social Media Save TV Shows   Social TV & The New Media Minute

Network executives are already canceling new fall shows like ABC's Charlie's Angels and NBC's The Playboy Club, raising the question of what role social media plays in the success of a TV show. The New Media Minute did some digging to see if these shows ...

Online Video Measurement Services & Web Publishers Refining Tools To Grow Ad Dollars

Online Video Measurement Services & Web Publishers Refining Tools To Grow Ad Dollars

Measurement services and Web publishers are refining their tools to help grow online video ad dollars. Nielsen just rolled out ratings points for online programming, rolling up online impressions into a GRP measurement, while Web publishers like blip.tv are devising new ad strategies for online ...

The Weekly Online Video News Round Up - Business Video Edition

The Weekly Online Video News Round Up   Business Video Edition

It's a crazy, fast-paced world. At least... it is for everyone that I know. We have work, family obligations, errands, emails, church, grocery shopping, little league, and... well, you get the idea. Everyone's busy. And when that happens, it can be easy for a piece ...

Women, African Americans, & Older Americans Watch The Most Video

Women, African Americans, & Older Americans Watch The Most Video

Nielsen has published the results of a study into the demographic breakdowns of video viewers. The study covers traditional television, time-shifted TV, DVR playback, online video, and mobile video. So basically... it covers all kinds of video. The aim? To break down the viewing habits ...

More Netflix Users Watch On Gaming Consoles, Hulu Users On Computers

More Netflix Users Watch On Gaming Consoles, Hulu Users On Computers

Netflix and Hulu are often compared to one another, because they both offer streaming television and movie content. But their users are actually quite different. In fact, Nielsen said that after breaking down Hulu and Netflix users and behaviors, they found a massive disparity in what ...

Cost-Per-View Gains Traction, But Begs The Question: What is a Video View?

Cost Per View Gains Traction, But Begs The Question: What is a Video View?

SpotXchange, our friends with Otto the auto-optimizer, are expanding their offerings once again. This time they've gotten on the cost-per-view bandwagon and are launching the new format with a bit of hoopla. My major concern is, how can the industry launch a 'cost-per-view' ad format...when much ...

May 2011 Nielsen vs. ComScore Online Video Numbers

May 2011 Nielsen vs. ComScore Online Video Numbers

It's time once again to take a look at the previous month's online video viewing numbers and statistics. This time, I waited until I got them from both the two major statistics firms, comScore and Nielsen, before writing anything up. It gives a clearer picture ...

Nielsen Reports Video Viewing Up On All Platforms, Cord-Cutting Not Happening

Nielsen Reports Video Viewing Up On All Platforms, Cord Cutting Not Happening

So Nielsen put out the Cross-Platform Report and it shows that video viewing is up on all three screens - TV, Mobile and Internet (PC). Time-shifted video also saw a boost in the latest report as well which they stated was due to further market ...

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